Brandwave

How popular isPENN in search?

In August 2026, there were an estimated 4.4K branded searches for PENN worldwide which is up 51.7% over the last 11 months. PENN holds 0.68% estimated Share of Search among fishing reel brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Shimano56.7%
  2. Daiwa20.8%
  3. Abu Garcia11.4%
  4. Okuma9.3%
  5. Pflueger1%
  6. PENN0.68%
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Which fishing reel brands compete with PENN?

PENN against fishing reel brands worldwide, by month

Share of Search by month for Shimano, Daiwa, Abu Garcia, Okuma, PENN. The figures are in the table below the chart.

View monthly share of search table
MonthShimanoDaiwaAbu GarciaOkumaPfluegerPENN
Oct 202557.1%20.9%11.5%9.4%0.68%0.45%
Nov 202553.2%23.9%10.7%10.7%0.96%0.51%
Dec 202552%23.3%12.8%10.5%0.93%0.5%
Jan 202653.2%23.9%10.7%10.7%0.96%0.51%
Feb 202654.4%24.4%8.9%10.9%0.98%0.43%
Mar 202656.7%20.8%11.4%9.3%1.2%0.55%
Apr 202660.2%18.1%12.1%8.1%1.1%0.48%
May 202657.5%21.1%11.6%7.7%1.5%0.56%
Jun 202653.5%19.6%16%8.8%1.4%0.64%
Jul 202655.2%20.3%13.6%9.1%1.2%0.66%
Aug 202656.7%20.8%11.4%9.3%1%0.68%
Sep 2026——————

  1. 1.Shimano

    56.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Daiwa

    20.8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Abu Garcia

    11.4%

    Held 3rd. 74K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  4. 4.Okuma

    9.3%

    Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  5. 5.Pflueger

    1%

    Held 5th. 6.6K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  6. 6.PENN

    0.68%

    Held 6th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between PENN and its closest rivals

How has branded search demand for PENN changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for PENN worldwide rose from 2.9K to 4.4K.
  • Across the 11 months ending August 2026, PENN’s estimated Share of Search among fishing reel brands worldwide held steady, from 0.45% to 0.68%.

How did search popularity change for fishing reel brands worldwide in August 2026?

  1. In August 2026, Shimano gained estimated Share of Search among fishing reel brands worldwide, from 55.2% to 56.7%.

  2. In August 2026, Daiwa gained estimated Share of Search among fishing reel brands worldwide, from 20.3% to 20.8%.

  3. In August 2026, Abu Garcia lost estimated Share of Search among fishing reel brands worldwide, from 13.6% to 11.4%.

  4. Okuma’s estimated Share of Search among fishing reel brands worldwide has gained ground for 3 months in a row, from 7.7% to 9.3% in August 2026.

  5. Pflueger’s estimated Share of Search among fishing reel brands worldwide has lost ground for 3 months in a row, from 1.5% to 1% in August 2026.

  6. Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.

Where does PENN compete?

PENN is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fishing reel brands6th of 60.68%Shown above
Fishing rod brands5th of 51.3%Show ranking
Tennis balls5th of 62.3%Show ranking

How is PENN measured?

Brandwave collects information about searches that people make online using PENN’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • penn rod

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How the Brand Demand Index is measured

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