Black Magic vs PENN:Which is searched more?
In September 2026, Black Magic had more branded searches than PENN among fishing tackle brands worldwide. Black Magic was estimated to have 301K branded searches compared to PENN’s 3.6K, and held a 42% Share of Search versus PENN’s 0.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Black Magic or PENN?
Compare the fishing tackle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Black Magic, PENN. The figures are in the table below the chart.
View monthly share of search table
| Month | Black Magic | Daiwa | Abu Garcia | Shimano Fishing | Okuma | Rapala | Berkley | PENN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 17.3% | 9.5% | 9.2% | 7.8% | 7.8% | 0.85% | 0.37% |
| Nov 2025 | 48.1% | 17.6% | 7.9% | 9.4% | 7.9% | 7.9% | 0.86% | 0.38% |
| Dec 2025 | 42.5% | 19.1% | 10.5% | 9.6% | 8.5% | 8.5% | 0.93% | 0.41% |
| Jan 2026 | 43.8% | 19.6% | 8.8% | 10.4% | 8.8% | 7.2% | 0.96% | 0.42% |
| Feb 2026 | 44.8% | 20.1% | 7.4% | 10.1% | 9% | 7.4% | 0.98% | 0.36% |
| Mar 2026 | 41.7% | 18.7% | 10.3% | 9.9% | 8.4% | 8.4% | 2.1% | 0.5% |
| Apr 2026 | 45.3% | 16.6% | 11.1% | 10.2% | 7.4% | 7.4% | 1.5% | 0.44% |
| May 2026 | 37.8% | 20.7% | 11.4% | 10.4% | 7.6% | 9.3% | 2.3% | 0.55% |
| Jun 2026 | 38.3% | 17.2% | 14% | 10.5% | 7.7% | 9.4% | 2.3% | 0.56% |
| Jul 2026 | 39.6% | 17.8% | 11.9% | 10.9% | 8% | 9.7% | 1.6% | 0.58% |
| Aug 2026 | 40.6% | 18.2% | 10% | 11.2% | 8.2% | 10% | 1.3% | 0.59% |
| Sep 2026 | 42% | 18.8% | 10.3% | 10% | 8.4% | 8.4% | 1.4% | 0.5% |
How has the Black Magic and PENN comparison changed over the last 12 months?
3 findings
- Black Magic was ahead of PENN in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black Magic’s estimated Share of Search among fishing tackle brands worldwide moved from 47.2% to 42%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, PENN’s estimated Share of Search among fishing tackle brands worldwide moved from 0.37% to 0.5%, and its estimated monthly branded searches moved from 2.9K to 3.6K.
How did search popularity change for fishing tackle brands worldwide in September 2026?
2 changes
In September 2026, Black Magic gained estimated Share of Search among fishing tackle brands worldwide, from 40.6% to 42%.
Estimated monthly branded searches for PENN worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.
Other head-to-heads among fishing tackle brands
Black Magic vs Daiwa: compare search popularity
Black Magic vs Abu Garcia: compare search popularity
Black Magic vs Shimano Fishing: compare search popularityBlack Magic vs Okuma: compare search popularity
- Daiwa vs Abu Garcia: compare search popularity
- Daiwa vs Shimano Fishing: compare search popularity
How each brand is measured
Brandwave collects information about searches that people make online using Black Magic’s and PENN’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Magic
1 branded search term
- black magic
PENN
1 branded search term
- penn rod
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.