How popular isBlack Magic in search?
In September 2026, there were an estimated 301K branded searches for Black Magic worldwide which is down 18.2% over the last 12 months. Black Magic holds 42% estimated Share of Search among fishing tackle brands worldwide and is ranked 1st of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.
Black Magic42%Daiwa18.8%
Abu Garcia10.3%
Shimano Fishing10%Okuma8.4%
Rapala8.4%
Berkley1.4%
PENN0.5%
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Which fishing tackle brands compete with Black Magic?
Share of Search by month for Black Magic, Daiwa, Abu Garcia, Shimano Fishing, Okuma, Rapala. The figures are in the table below the chart.
View monthly share of search table
| Month | Black Magic | Daiwa | Abu Garcia | Shimano Fishing | Okuma | Rapala | Berkley | PENN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47.2% | 17.3% | 9.5% | 9.2% | 7.8% | 7.8% | 0.85% | 0.37% |
| Nov 2025 | 48.1% | 17.6% | 7.9% | 9.4% | 7.9% | 7.9% | 0.86% | 0.38% |
| Dec 2025 | 42.5% | 19.1% | 10.5% | 9.6% | 8.5% | 8.5% | 0.93% | 0.41% |
| Jan 2026 | 43.8% | 19.6% | 8.8% | 10.4% | 8.8% | 7.2% | 0.96% | 0.42% |
| Feb 2026 | 44.8% | 20.1% | 7.4% | 10.1% | 9% | 7.4% | 0.98% | 0.36% |
| Mar 2026 | 41.7% | 18.7% | 10.3% | 9.9% | 8.4% | 8.4% | 2.1% | 0.5% |
| Apr 2026 | 45.3% | 16.6% | 11.1% | 10.2% | 7.4% | 7.4% | 1.5% | 0.44% |
| May 2026 | 37.8% | 20.7% | 11.4% | 10.4% | 7.6% | 9.3% | 2.3% | 0.55% |
| Jun 2026 | 38.3% | 17.2% | 14% | 10.5% | 7.7% | 9.4% | 2.3% | 0.56% |
| Jul 2026 | 39.6% | 17.8% | 11.9% | 10.9% | 8% | 9.7% | 1.6% | 0.58% |
| Aug 2026 | 40.6% | 18.2% | 10% | 11.2% | 8.2% | 10% | 1.3% | 0.59% |
| Sep 2026 | 42% | 18.8% | 10.3% | 10% | 8.4% | 8.4% | 1.4% | 0.5% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 42% | 301K | 0% | +1.4 points | |
| 2, held 2nd | 18.8% | 135K | 0% | +0.6 points | |
| 3, moved from 4th to 3rd | 10.3% | 74K | 0% | +0.4 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 10% | 71.7K | -13.3% | -1.1 pointsmoved from 3rd to 4th | |
| 5, moved from 6th to 5th | 8.4% | 60.5K | 0% | +0.3 pointsmoved from 6th to 5th | |
| 6, moved from 5th to 6th | 8.4% | 60.5K | -18.2% | -1.5 pointsmoved from 5th to 6th | |
| 7, held 7th | 1.4% | 9.9K | 0% | 0 points | |
| 8, held 8th | 0.5% | 3.6K | -18.2% | -0.1 points |
42%
Held 1st. 301K estimated branded searches, 0% vs prior month. Share +1.4 points.
2.
18.8%
Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.6 points.
10.3%
Moved from 4th to 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.
10%
Moved from 3rd to 4th. 71.7K estimated branded searches, -13.3% vs prior month. Share -1.1 points.
5.
8.4%
Moved from 6th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.
6.
Rapala8.4%
Moved from 5th to 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.5 points.
7.
Berkley1.4%
Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.
8.
PENN0.5%
Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare search popularity between Black Magic and its closest rivals
Every comparison with Black Magic
7 comparisons
How has branded search demand for Black Magic changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Black Magic worldwide fell from 368K to 301K.
- Across the 12 months ending September 2026, Black Magic’s estimated Share of Search among fishing tackle brands worldwide decreased from 47.2% to 42%.
- Across the 12 months ending September 2026, Black Magic’s estimated Share of Search among fishing tackle brands worldwide peaked at 48.1% in November 2025 and was lowest at 37.8% in May 2026.
How did search popularity change for fishing tackle brands worldwide in September 2026?
6 changes
In September 2026, Black Magic gained estimated Share of Search among fishing tackle brands worldwide, from 40.6% to 42%.
In September 2026, Daiwa gained estimated Share of Search among fishing tackle brands worldwide, from 18.2% to 18.8%.
In September 2026, Rapala lost estimated Share of Search among fishing tackle brands worldwide, from 10% to 8.4%.
In September 2026, Shimano Fishing lost estimated Share of Search among fishing tackle brands worldwide, from 11.2% to 10%.
Okuma’s estimated Share of Search among fishing tackle brands worldwide has gained ground for 3 months in a row, from 7.7% to 8.4% in September 2026.
In September 2026, Abu Garcia rose from 4th to 3rd among fishing tackle brands worldwide.
How is Black Magic measured?
Brandwave collects information about searches that people make online using Black Magic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- black magic
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