Brandwave

Fishing tackle brands:Which are searched most?

In September 2026, Black Magic was the most searched among fishing tackle brands worldwide, with an estimated 301K branded searches and 42% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Black Magic42%
  2. Daiwa18.8%
  3. Abu Garcia10.3%
  4. Shimano Fishing10%
  5. Okuma8.4%
  6. Rapala8.4%
  7. Berkley1.4%
  8. PENN0.5%

Follow fishing tackle brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the fishing tackle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fishing tackle brands worldwide, by month

Share of Search by month for Black Magic, Daiwa, Abu Garcia, Shimano Fishing, Okuma, Rapala. The figures are in the table below the chart.

View monthly share of search table
MonthBlack MagicDaiwaAbu GarciaShimano FishingOkumaRapalaBerkleyPENN
Oct 202547.2%17.3%9.5%9.2%7.8%7.8%0.85%0.37%
Nov 202548.1%17.6%7.9%9.4%7.9%7.9%0.86%0.38%
Dec 202542.5%19.1%10.5%9.6%8.5%8.5%0.93%0.41%
Jan 202643.8%19.6%8.8%10.4%8.8%7.2%0.96%0.42%
Feb 202644.8%20.1%7.4%10.1%9%7.4%0.98%0.36%
Mar 202641.7%18.7%10.3%9.9%8.4%8.4%2.1%0.5%
Apr 202645.3%16.6%11.1%10.2%7.4%7.4%1.5%0.44%
May 202637.8%20.7%11.4%10.4%7.6%9.3%2.3%0.55%
Jun 202638.3%17.2%14%10.5%7.7%9.4%2.3%0.56%
Jul 202639.6%17.8%11.9%10.9%8%9.7%1.6%0.58%
Aug 202640.6%18.2%10%11.2%8.2%10%1.3%0.59%
Sep 202642%18.8%10.3%10%8.4%8.4%1.4%0.5%

This month’s ranking, September 2026

  1. 1.Black Magic

    42%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +1.4 points.

  2. 2.Daiwa

    18.8%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Abu Garcia

    10.3%

    Moved from 4th to 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Shimano Fishing

    10%

    Moved from 3rd to 4th. 71.7K estimated branded searches, -13.3% vs prior month. Share -1.1 points.

  5. 5.Okuma

    8.4%

    Moved from 6th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Rapala

    8.4%

    Moved from 5th to 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  7. 7.Berkley

    1.4%

    Held 7th. 9.9K estimated branded searches, 0% vs prior month. Share 0 points.

  8. 8.PENN

    0.5%

    Held 8th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare search popularity between leading brands

Which brand is most popular in search among fishing tackle brands worldwide?

In September 2026, Black Magic was the most searched among fishing tackle brands worldwide, with an estimated 301K branded searches and 42% estimated Share of Search within this set. Daiwa is in 2nd place, 23.2 percentage points behind at 18.8% Share of Search.

Global fishing tackle brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Black Magic47.2% → 42%48.1%Nov 202537.8%May 20261st
Daiwa17.3% → 18.8%20.7%May 202616.6%Apr 20262nd
Abu Garcia9.5% → 10.3%14%Jun 20267.4%Feb 20263rd
Shimano Fishing9.2% → 10%11.2%Aug 20269.2%Oct 20254th
Okuma7.8% → 8.4%9%Feb 20267.4%Apr 20265th
Rapala7.8% → 8.4%10%Aug 20267.2%Jan 20266th
Berkley0.85% → 1.4%2.3%Jun 20260.85%Oct 20257th
PENN0.37% → 0.5%0.59%Aug 20260.36%Feb 20268th

Each finding as a sentence

  • Across the 12 months ending September 2026, Black Magic’s estimated Share of Search among fishing tackle brands worldwide decreased from 47.2% to 42%.
  • Across the 12 months ending September 2026, Daiwa’s estimated Share of Search among fishing tackle brands worldwide increased from 17.3% to 18.8%.
  • Across the 12 months ending September 2026, Abu Garcia’s estimated Share of Search among fishing tackle brands worldwide increased from 9.5% to 10.3%.
  • Across the 12 months ending September 2026, Shimano Fishing’s estimated Share of Search among fishing tackle brands worldwide increased from 9.2% to 10%.
  • Across the 12 months ending September 2026, Okuma’s estimated Share of Search among fishing tackle brands worldwide increased from 7.8% to 8.4%.
  • Across the 12 months ending September 2026, Rapala’s estimated Share of Search among fishing tackle brands worldwide increased from 7.8% to 8.4%.
  • Across the 12 months ending September 2026, Berkley’s estimated Share of Search among fishing tackle brands worldwide increased from 0.85% to 1.4%.
  • Across the 12 months ending September 2026, Black Magic’s estimated Share of Search among fishing tackle brands worldwide peaked at 48.1% in November 2025 and was lowest at 37.8% in May 2026.
  • Across the 12 months ending September 2026, Daiwa’s estimated Share of Search among fishing tackle brands worldwide peaked at 20.7% in May 2026 and was lowest at 16.6% in April 2026.
  • Across the 12 months ending September 2026, Abu Garcia’s estimated Share of Search among fishing tackle brands worldwide peaked at 14% in June 2026 and was lowest at 7.4% in February 2026.
  • Across the 12 months ending September 2026, Shimano Fishing’s estimated Share of Search among fishing tackle brands worldwide peaked at 11.2% in August 2026 and was lowest at 9.2% in October 2025.
  • Across the 12 months ending September 2026, Okuma’s estimated Share of Search among fishing tackle brands worldwide peaked at 9% in February 2026 and was lowest at 7.4% in April 2026.
  • Across the 12 months ending September 2026, Rapala’s estimated Share of Search among fishing tackle brands worldwide peaked at 10% in August 2026 and was lowest at 7.2% in January 2026.
  • Across the 12 months ending September 2026, Berkley’s estimated Share of Search among fishing tackle brands worldwide peaked at 2.3% in June 2026 and was lowest at 0.85% in October 2025.
  • Across the 12 months ending September 2026, PENN held steady: its estimated Share of Search among fishing tackle brands worldwide moved less than 0.5 percentage points.

How did search popularity change for fishing tackle brands worldwide in September 2026?

  1. In September 2026, Black Magic gained estimated Share of Search among fishing tackle brands worldwide, from 40.6% to 42%.

  2. In September 2026, Daiwa gained estimated Share of Search among fishing tackle brands worldwide, from 18.2% to 18.8%.

  3. In September 2026, Rapala lost estimated Share of Search among fishing tackle brands worldwide, from 10% to 8.4%.

  4. In September 2026, Shimano Fishing lost estimated Share of Search among fishing tackle brands worldwide, from 11.2% to 10%.

  5. Okuma’s estimated Share of Search among fishing tackle brands worldwide has gained ground for 3 months in a row, from 7.7% to 8.4% in September 2026.

  6. In September 2026, Abu Garcia rose from 4th to 3rd among fishing tackle brands worldwide.

  7. Estimated monthly branded searches for Berkley worldwide rose 50% over 12 measured months, from 6.6K to 9.9K in September 2026.

  8. Estimated monthly branded searches for PENN worldwide rose 24.1% over 12 measured months, from 2.9K to 3.6K in September 2026.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free