Berkley vs Rapala:Which is more popular by branded search?
In August 2026, Rapala had more branded searches than Berkley among fishing lures worldwide. Rapala was estimated to have 74K branded searches compared to Berkley’s 9.9K, and held a 71.2% Share of Search versus Berkley’s 9.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Berkley or Rapala?
Compare the fishing lures people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Rapala, Berkley. The figures are in the table below the chart.
View monthly share of search table
| Month | Rapala | Berkley | Strike King | Mepps | Savage Gear | Yo-Zuri |
|---|---|---|---|---|---|---|
| Oct 2025 | 70.2% | 7.7% | 11.5% | 2.2% | 5.1% | 3.4% |
| Nov 2025 | 74% | 8.1% | 8.1% | 2% | 4.4% | 3.5% |
| Dec 2025 | 73.7% | 8% | 8% | 2.3% | 4.4% | 3.5% |
| Jan 2026 | 67.6% | 9% | 13.5% | 2.6% | 3.3% | 4% |
| Feb 2026 | 67% | 8.9% | 13.4% | 2.6% | 4.9% | 3.2% |
| Mar 2026 | 59.3% | 14.5% | 14.5% | 2.8% | 5.3% | 3.5% |
| Apr 2026 | 63.8% | 12.8% | 12.8% | 3.8% | 3.1% | 3.8% |
| May 2026 | 64.7% | 15.8% | 10.6% | 3.1% | 2.5% | 3.1% |
| Jun 2026 | 64.3% | 15.7% | 10.5% | 3.8% | 2.5% | 3.1% |
| Jul 2026 | 69.7% | 11.4% | 9.3% | 4.1% | 2.7% | 2.7% |
| Aug 2026 | 71.2% | 9.5% | 9.5% | 3.5% | 3.5% | 2.8% |
| Sep 2026 | — | — | — | — | — | — |
How has the Berkley and Rapala comparison changed over the last 12 months?
3 findings
- Rapala was ahead of Berkley in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Berkley’s estimated Share of Search among fishing lures worldwide moved from 7.7% to 9.5%, and its estimated monthly branded searches moved from 6.6K to 9.9K.
- Across the 11 months ending August 2026, Rapala’s estimated Share of Search among fishing lures worldwide moved from 70.2% to 71.2%, and its estimated monthly branded searches moved from 60.5K to 74K.
How did search popularity change for fishing lures worldwide in August 2026?
2 changes
In August 2026, Rapala gained estimated Share of Search among fishing lures worldwide, from 69.7% to 71.2%.
In August 2026, Berkley lost estimated Share of Search among fishing lures worldwide, from 11.4% to 9.5%.
How each brand is measured
Brandwave collects information about searches that people make online using Berkley’s and Rapala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.