Penn vs Ugly Stik:Which is searched more?
In September 2026, Ugly Stik had more branded searches than Penn among fishing tackle brands worldwide. Ugly Stik had about 49,500 branded searches, while Penn had 36,700. Ugly Stik made up 6.2% of all fishing tackle brand searches we track, and Penn accounted for 4.6%. These are worldwide searches for English-language branded terms.
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Is Penn or Ugly Stik more popular in search?
Compare the fishing tackle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Ugly Stik, Penn. The figures are in the table below the chart.
View monthly share of searches table
| Month | Black Magic | Daiwa | Abu Garcia | Shimano Fishing | Okuma | Rapala | Ugly Stik | Penn | Berkley |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 43.2% | 15.8% | 8.7% | 8.4% | 7.1% | 7.1% | 4.7% | 4.2% | 0.77% |
| Nov 2025 | 44.2% | 16.2% | 7.3% | 8.6% | 7.3% | 7.3% | 4% | 4.3% | 0.79% |
| Dec 2025 | 38.5% | 17.3% | 9.5% | 8.7% | 7.7% | 7.7% | 5.2% | 4.6% | 0.84% |
| Jan 2026 | 39.9% | 17.9% | 8% | 9.5% | 8% | 6.6% | 4.4% | 4.8% | 0.88% |
| Feb 2026 | 41.1% | 18.4% | 6.8% | 9.2% | 8.3% | 6.8% | 4.5% | 4% | 0.9% |
| Mar 2026 | 37.5% | 16.8% | 9.2% | 8.9% | 7.5% | 7.5% | 6.2% | 4.6% | 1.8% |
| Apr 2026 | 39.3% | 14.4% | 9.7% | 8.8% | 6.5% | 6.5% | 9.7% | 3.9% | 1.3% |
| May 2026 | 32.5% | 17.8% | 9.8% | 8.9% | 6.5% | 8% | 9.8% | 4.8% | 2% |
| Jun 2026 | 32.8% | 14.7% | 12% | 9% | 6.6% | 8.1% | 9.9% | 4.9% | 2% |
| Jul 2026 | 34.4% | 15.4% | 10.3% | 9.5% | 6.9% | 8.5% | 8.5% | 5.1% | 1.4% |
| Aug 2026 | 35.2% | 15.8% | 8.6% | 9.7% | 7.1% | 8.6% | 8.6% | 5.2% | 1.2% |
| Sep 2026 | 37.7% | 16.9% | 9.3% | 9% | 7.6% | 7.6% | 6.2% | 4.6% | 1.2% |
How has the Penn and Ugly Stik comparison changed over the last 12 months?
3 findings
- The lead changed hands 4 times in the 12 months ending September 2026: Penn took it in November 2025, Ugly Stik took it in December 2025, Penn took it in January 2026, Ugly Stik took it in February 2026.
- Across the 12 months ending September 2026, Penn’s share of searches among fishing tackle brands worldwide moved from 4.2% to 4.6%, and its estimated monthly branded searches moved from 36K to 36.7K.
- Across the 12 months ending September 2026, Ugly Stik’s share of searches among fishing tackle brands worldwide moved from 4.7% to 6.2%, and its estimated monthly branded searches moved from 40.5K to 49.5K.
How did search popularity change for fishing tackle brands worldwide in September 2026?
3 changes
In September 2026, Okuma overtook Rapala and Ugly Stik to rank 5th among fishing tackle brands worldwide, with 7.6% of the searches.
In September 2026, Ugly Stik lost share of searches among fishing tackle brands worldwide, from 8.6% to 6.2%.
In September 2026, Penn lost share of searches among fishing tackle brands worldwide, from 5.2% to 4.6%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Penn’s and Ugly Stik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among fishing tackle brands
Black Magic vs Daiwa: compare search popularity
Black Magic vs Abu Garcia: compare search popularity
Black Magic vs Shimano Fishing: compare search popularity- Black Magic vs Okuma: compare search popularity
- Daiwa vs Abu Garcia: compare search popularity
- Daiwa vs Shimano Fishing: compare search popularity
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