PENN vs Shimano Fishing:Which is more popular by branded search?
In August 2026, Shimano Fishing had more branded searches than PENN among fishing rod brands worldwide. Shimano Fishing was estimated to have 60.5K branded searches compared to PENN’s 4.4K, and held an 18.1% Share of Search versus PENN’s 1.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, PENN or Shimano Fishing?
Compare the fishing tackle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shimano Fishing, PENN. The figures are in the table below the chart.
View monthly share of search table
| Month | Daiwa | Abu Garcia | Okuma | Shimano Fishing | PENN |
|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 23% | 18.8% | 15.4% | 0.9% |
| Nov 2025 | 43.8% | 19.6% | 19.6% | 16.1% | 0.94% |
| Dec 2025 | 41.9% | 23% | 18.8% | 15.4% | 0.9% |
| Jan 2026 | 43.8% | 19.6% | 19.6% | 16.1% | 0.94% |
| Feb 2026 | 45.5% | 16.7% | 20.4% | 16.7% | 0.81% |
| Mar 2026 | 41.8% | 22.9% | 18.8% | 15.3% | 1.1% |
| Apr 2026 | 38.6% | 25.8% | 17.3% | 17.3% | 1% |
| May 2026 | 43.3% | 23.8% | 15.9% | 15.9% | 1.2% |
| Jun 2026 | 36.4% | 29.7% | 16.3% | 16.3% | 1.2% |
| Jul 2026 | 38.5% | 25.8% | 17.2% | 17.2% | 1.3% |
| Aug 2026 | 40.4% | 22.1% | 18.1% | 18.1% | 1.3% |
| Sep 2026 | — | — | — | — | — |
How has the PENN and Shimano Fishing comparison changed over the last 12 months?
3 findings
- Shimano Fishing was ahead of PENN in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, PENN’s estimated Share of Search among fishing rod brands worldwide moved from 0.9% to 1.3%, and its estimated monthly branded searches moved from 2.9K to 4.4K.
- Across the 11 months ending August 2026, Shimano Fishing’s estimated Share of Search among fishing rod brands worldwide moved from 15.4% to 18.1%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
How did search popularity change for fishing rod brands worldwide in August 2026?
2 changes
In August 2026, Shimano Fishing gained estimated Share of Search among fishing rod brands worldwide, from 17.2% to 18.1%.
Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using PENN’s and Shimano Fishing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
PENN
1 branded search term
- penn rod
Shimano Fishing
1 branded search term
- shimano reel
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.