Brandwave

Shimano Fishing vs Ugly Stik:Which is more popular?

In September 2026, Shimano Fishing had more branded searches than Ugly Stik among fishing tackle brands worldwide. Shimano Fishing had about 71,700 branded searches, while Ugly Stik had 49,500. Shimano Fishing made up 9% of all fishing tackle brand searches we track, and Ugly Stik accounted for 6.2%. When we asked ChatGPT and Google AI Overviews about fishing tackle brands, both Shimano Fishing and Ugly Stik appeared in all four answers. Shimano Fishing was mentioned before Ugly Stik in every answer.

Among fishing tackle brands worldwide in September 2026

Who do people search for more?

Shimano Fishing, about 45% more searches than Ugly Stik

Shimano Fishing 71.7K searchesUgly Stik 49.5K searches

Who does AI mention more?

Both are mentioned in every answer we collected.

Shimano Fishing in 4 of 4Ugly Stik in 4 of 4

Who does AI recommend more?

Shimano Fishing, named ahead of Ugly Stik in every answer

Shimano Fishing first in 4Ugly Stik never first

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Top fishing tackle brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, both Shimano Fishing and Ugly Stik showed up in all four answers. Shimano Fishing was listed before Ugly Stik in every answer.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Shimano Fishing1st
  2. Daiwa2nd
  3. Penn3rd
  4. Berkley4th
  5. Ugly Stik5th
  6. Abu Garcia6th
  7. Rapala7th
  8. Okuma8th
  9. Black Magic–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Daiwa4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shimano Fishing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Ugly Stik4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Penn3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Berkley3 of 4Named in 2 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Abu Garcia2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Rapala2 of 4Named in 1 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Okuma1 of 4Named in 1 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Black Magic0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about fishing tackle brands

4 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Shimano Fishing or Ugly Stik more popular in search?

This chart shows how often people search Google for Shimano Fishing and Ugly Stik by name. Each line represents a brand's share of searches for all nine fishing tackle brands we track, month by month, from English-language searches worldwide.

Shimano Fishing and Ugly Stik among fishing tackle brands worldwide, by month

Share of searches by month for Shimano Fishing, Ugly Stik. The figures are in the table below the chart.

View monthly share of searches table
MonthBlack MagicDaiwaAbu GarciaShimano FishingOkumaRapalaUgly StikPennBerkley
Oct 202543.2%15.8%8.7%8.4%7.1%7.1%4.7%4.2%0.77%
Nov 202544.2%16.2%7.3%8.6%7.3%7.3%4%4.3%0.79%
Dec 202538.5%17.3%9.5%8.7%7.7%7.7%5.2%4.6%0.84%
Jan 202639.9%17.9%8%9.5%8%6.6%4.4%4.8%0.88%
Feb 202641.1%18.4%6.8%9.2%8.3%6.8%4.5%4%0.9%
Mar 202637.5%16.8%9.2%8.9%7.5%7.5%6.2%4.6%1.8%
Apr 202639.3%14.4%9.7%8.8%6.5%6.5%9.7%3.9%1.3%
May 202632.5%17.8%9.8%8.9%6.5%8%9.8%4.8%2%
Jun 202632.8%14.7%12%9%6.6%8.1%9.9%4.9%2%
Jul 202634.4%15.4%10.3%9.5%6.9%8.5%8.5%5.1%1.4%
Aug 202635.2%15.8%8.6%9.7%7.1%8.6%8.6%5.2%1.2%
Sep 202637.7%16.9%9.3%9%7.6%7.6%6.2%4.6%1.2%

How has the Shimano Fishing and Ugly Stik comparison changed over the last 12 months?

3 findings
  • The lead changed hands 2 times in the 12 months ending September 2026: Ugly Stik took it in April 2026, Shimano Fishing took it in July 2026.
  • Across the 12 months ending September 2026, Shimano Fishing’s share of searches among fishing tackle brands worldwide moved from 8.4% to 9%, and its estimated monthly branded searches held steady at 71.7K.
  • Across the 12 months ending September 2026, Ugly Stik’s share of searches among fishing tackle brands worldwide moved from 4.7% to 6.2%, and its estimated monthly branded searches moved from 40.5K to 49.5K.

How did search popularity change for fishing tackle brands worldwide in September 2026?

4 changes

  1. In September 2026, Abu Garcia overtook Shimano Fishing to rank 3rd among fishing tackle brands worldwide, with 9.3% of the searches.

  2. In September 2026, Okuma overtook Rapala and Ugly Stik to rank 5th among fishing tackle brands worldwide, with 7.6% of the searches.

  3. In September 2026, Ugly Stik lost share of searches among fishing tackle brands worldwide, from 8.6% to 6.2%.

  4. In September 2026, Shimano Fishing lost share of searches among fishing tackle brands worldwide, from 9.7% to 9%.

How are branded searches counted?

4 search terms

Brandwave collects information about searches that people make online using Shimano Fishing’s and Ugly Stik’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Shimano Fishing

3 branded search terms

  • shimano fishing
  • shimano reel
  • shimanofishing

Ugly Stik

1 branded search term

  • ugly stik

How the Brand Demand Index is measured

Other head-to-heads among fishing tackle brands

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