Brandwave

How popular isOkuma in search?

In September 2026, there were an estimated 60.5K branded searches for Okuma worldwide which held steady over the last 12 months. Okuma holds 8.4% estimated Share of Search among fishing tackle brands worldwide and is ranked 5th of 8 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Black Magic41.8%
  2. Daiwa18.7%
  3. Abu Garcia10.3%
  4. Shimano Fishing10%
  5. Okuma8.4%
  6. Rapala8.4%
  7. Berkley1.4%
  8. PENN1.1%
Okuma website (opens in a new tab)

Follow Okuma and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which fishing tackle brands compete with Okuma?

Okuma against fishing tackle brands worldwide, by month

Share of Search by month for Black Magic, Daiwa, Abu Garcia, Shimano Fishing, Okuma, Rapala. The figures are in the table below the chart.

View monthly share of search table
MonthBlack MagicDaiwaAbu GarciaShimano FishingOkumaRapalaBerkleyPENN
Oct 202547%17.2%9.4%9.2%7.7%7.7%0.84%0.95%
Nov 202547.8%17.5%7.9%9.3%7.9%7.9%0.86%0.86%
Dec 202542.3%19%10.4%9.5%8.5%8.5%0.93%0.93%
Jan 202643.5%19.5%8.7%10.4%8.7%7.2%0.95%1.1%
Feb 202644.5%20%7.3%10%8.9%7.3%0.98%1%
Mar 202641%18.4%10.1%9.8%8.3%8.3%2%2.2%
Apr 202644.3%16.2%10.9%10%7.3%7.3%1.5%2.6%
May 202637.2%20.4%11.2%10.2%7.5%9.2%2.2%2%
Jun 202637.8%17%13.8%10.4%7.6%9.3%2.3%1.8%
Jul 202639%17.5%11.7%10.7%7.8%9.6%1.6%2.1%
Aug 202640.2%18%9.9%11.1%8.1%9.9%1.3%1.5%
Sep 202641.8%18.7%10.3%10%8.4%8.4%1.4%1.1%

  1. 1.Black Magic

    41.8%

    Held 1st. 301K estimated branded searches, 0% vs prior month. Share +1.5 points.

  2. 2.Daiwa

    18.7%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +0.7 points.

  3. 3.Abu Garcia

    10.3%

    Moved from 4th to 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.4 points.

  4. 4.Shimano Fishing

    10%

    Moved from 3rd to 4th. 71.7K estimated branded searches, -13.3% vs prior month. Share -1.1 points.

  5. 5.Okuma

    8.4%

    Moved from 6th to 5th. 60.5K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.Rapala

    8.4%

    Moved from 5th to 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -1.5 points.

  7. 7.Berkley

    1.4%

    Moved from 8th to 7th. 9.9K estimated branded searches, 0% vs prior month. Share +0.1 points.

  8. 8.PENN

    1.1%

    Moved from 7th to 8th. 8.1K estimated branded searches, -27.1% vs prior month. Share -0.4 points.

Compare search popularity between Okuma and its closest rivals

Every comparison with Okuma

How has branded search demand for Okuma changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Okuma worldwide held steady at 60.5K.
  • Across the 12 months ending September 2026, Okuma’s estimated Share of Search among fishing tackle brands worldwide increased from 7.7% to 8.4%.
  • Across the 12 months ending September 2026, Okuma’s estimated Share of Search among fishing tackle brands worldwide peaked at 8.9% in February 2026 and was lowest at 7.3% in April 2026.

How did search popularity change for fishing tackle brands worldwide in September 2026?

  1. In September 2026, Black Magic gained estimated Share of Search among fishing tackle brands worldwide, from 40.2% to 41.8%.

  2. In September 2026, Daiwa gained estimated Share of Search among fishing tackle brands worldwide, from 18% to 18.7%.

  3. In September 2026, Rapala lost estimated Share of Search among fishing tackle brands worldwide, from 9.9% to 8.4%.

  4. In September 2026, Shimano Fishing lost estimated Share of Search among fishing tackle brands worldwide, from 11.1% to 10%.

  5. Okuma’s estimated Share of Search among fishing tackle brands worldwide has gained ground for 3 months in a row, from 7.6% to 8.4% in September 2026.

  6. In September 2026, Abu Garcia rose from 4th to 3rd among fishing tackle brands worldwide.

Where does Okuma compete?

Okuma is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Fishing tackle brands5th of 88.4%Shown above
Fishing reel brands4th of 69.3%Show ranking
Spinning reels brands3rd of 510.5%Show ranking
Fishing rod brands4th of 517.3%Show ranking

How is Okuma measured?

Brandwave collects information about searches that people make online using Okuma’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • okuma

Do you work for Okuma? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Okuma your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free