Fishing rod brands:Which brands are most popular in search?
In August 2026, Daiwa was the most searched among fishing rod brands worldwide, with an estimated 135K branded searches and 40.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Daiwa40.4%
Abu Garcia22.1%Okuma18.1%
Shimano Fishing18.1%
PENN1.3%
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Share of SearchLeaderboard
Compare the fishing tackle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Daiwa, Abu Garcia, Okuma, Shimano Fishing. The figures are in the table below the chart.
View monthly share of search table
| Month | Daiwa | Abu Garcia | Okuma | Shimano Fishing | PENN |
|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 23% | 18.8% | 15.4% | 0.9% |
| Nov 2025 | 43.8% | 19.6% | 19.6% | 16.1% | 0.94% |
| Dec 2025 | 41.9% | 23% | 18.8% | 15.4% | 0.9% |
| Jan 2026 | 43.8% | 19.6% | 19.6% | 16.1% | 0.94% |
| Feb 2026 | 45.5% | 16.7% | 20.4% | 16.7% | 0.81% |
| Mar 2026 | 41.8% | 22.9% | 18.8% | 15.3% | 1.1% |
| Apr 2026 | 38.6% | 25.8% | 17.3% | 17.3% | 1% |
| May 2026 | 43.3% | 23.8% | 15.9% | 15.9% | 1.2% |
| Jun 2026 | 36.4% | 29.7% | 16.3% | 16.3% | 1.2% |
| Jul 2026 | 38.5% | 25.8% | 17.2% | 17.2% | 1.3% |
| Aug 2026 | 40.4% | 22.1% | 18.1% | 18.1% | 1.3% |
| Sep 2026 | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 40.4% | 135K | 0% | +1.9 points | |
| 2, held 2nd | 22.1% | 74K | -18.2% | -3.7 points | |
| 3, held 3rd | 18.1% | 60.5K | 0% | +0.9 points | |
| 4, held 4th | 18.1% | 60.5K | 0% | +0.9 points | |
| 5, held 5th | 1.3% | 4.4K | 0% | +0.1 points |
1.
40.4%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +1.9 points.
22.1%
Held 2nd. 74K estimated branded searches, -18.2% vs prior month. Share -3.7 points.
3.
18.1%
Held 3rd. 60.5K estimated branded searches, 0% vs prior month. Share +0.9 points.
18.1%
Held 4th. 60.5K estimated branded searches, 0% vs prior month. Share +0.9 points.
5.
PENN1.3%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.
Compare search popularity between leading brands
- Daiwa vs Abu Garcia: compare search popularity
- Daiwa vs Shimano Fishing: compare search popularity
- Abu Garcia vs Shimano Fishing: compare search popularity
- Okuma vs Shimano Fishing: compare search popularity
- Compare any of these brands
Which brand is most popular in search among fishing rod brands worldwide?
5 brands
In August 2026, Daiwa was the most searched among fishing rod brands worldwide, with an estimated 135K branded searches and 40.4% estimated Share of Search within this set. Abu Garcia is in 2nd place, 18.2 percentage points behind at 22.1% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Daiwa | 41.9% → 40.4% | 45.5%Feb 2026 | 36.4%Jun 2026 | 1st |
| Abu Garcia | 23% → 22.1% | 29.7%Jun 2026 | 16.7%Feb 2026 | 2nd |
| Okuma | 18.8% → 18.1% | 20.4%Feb 2026 | 15.9%May 2026 | 3rd |
| Shimano Fishing | 15.4% → 18.1% | 18.1%Aug 2026 | 15.3%Mar 2026 | 4th |
| PENN | 0.9% → 1.3% | 1.3%Aug 2026 | 0.81%Feb 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Daiwa’s estimated Share of Search among fishing rod brands worldwide decreased from 41.9% to 40.4%.
- Across the 11 months ending August 2026, Abu Garcia’s estimated Share of Search among fishing rod brands worldwide decreased from 23% to 22.1%.
- Across the 11 months ending August 2026, Okuma’s estimated Share of Search among fishing rod brands worldwide decreased from 18.8% to 18.1%.
- Across the 11 months ending August 2026, Shimano Fishing’s estimated Share of Search among fishing rod brands worldwide increased from 15.4% to 18.1%.
- Across the 11 months ending August 2026, Daiwa’s estimated Share of Search among fishing rod brands worldwide peaked at 45.5% in February 2026 and was lowest at 36.4% in June 2026.
- Across the 11 months ending August 2026, Abu Garcia’s estimated Share of Search among fishing rod brands worldwide peaked at 29.7% in June 2026 and was lowest at 16.7% in February 2026.
- Across the 11 months ending August 2026, Okuma’s estimated Share of Search among fishing rod brands worldwide peaked at 20.4% in February 2026 and was lowest at 15.9% in May 2026.
- Across the 11 months ending August 2026, Shimano Fishing’s estimated Share of Search among fishing rod brands worldwide peaked at 18.1% in August 2026 and was lowest at 15.3% in March 2026.
- Across the 11 months ending August 2026, PENN held steady: its estimated Share of Search among fishing rod brands worldwide moved less than 0.5 percentage points.
How did search popularity change for fishing rod brands worldwide in August 2026?
5 changes
In August 2026, Daiwa gained estimated Share of Search among fishing rod brands worldwide, from 38.5% to 40.4%.
In August 2026, Okuma gained estimated Share of Search among fishing rod brands worldwide, from 17.2% to 18.1%.
In August 2026, Shimano Fishing gained estimated Share of Search among fishing rod brands worldwide, from 17.2% to 18.1%.
In August 2026, Abu Garcia lost estimated Share of Search among fishing rod brands worldwide, from 25.8% to 22.1%.
Estimated monthly branded searches for PENN worldwide rose 51.7% over 11 measured months, from 2.9K to 4.4K in August 2026.
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