Shimano Fishing vs St. Croix:Which is searched more?
In September 2026, Shimano Fishing had more branded searches than St. Croix among fishing rod brands worldwide. Shimano Fishing had about 71,700 branded searches, while St. Croix had 27,100. Shimano Fishing made up 16.3% of all fishing rod brand searches we track, and St. Croix accounted for 6.2%. These are worldwide searches for English-language branded terms.
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Is Shimano Fishing or St. Croix more popular in search?
Compare the fishing tackle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for Shimano Fishing, St. Croix. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daiwa | Abu Garcia | Shimano Fishing | Okuma | Ugly Stik | St. Croix | G. Loomis | Fenwick | Penn |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 17.3% | 16.7% | 14.1% | 9.5% | 6.3% | 2.8% | 1% | 0.68% |
| Nov 2025 | 33.1% | 14.9% | 17.6% | 14.9% | 8.1% | 6.7% | 3% | 1.1% | 0.71% |
| Dec 2025 | 31.8% | 17.4% | 15.9% | 14.3% | 9.5% | 6.4% | 2.9% | 1% | 0.68% |
| Jan 2026 | 32.8% | 14.7% | 17.4% | 14.7% | 8.1% | 6.6% | 3.6% | 1.3% | 0.71% |
| Feb 2026 | 34.3% | 12.6% | 17.2% | 15.4% | 8.4% | 6.9% | 3.1% | 1.7% | 0.61% |
| Mar 2026 | 29.3% | 16.1% | 15.6% | 13.1% | 10.7% | 8.8% | 3.9% | 1.8% | 0.78% |
| Apr 2026 | 25.1% | 16.8% | 15.4% | 11.2% | 16.8% | 9.2% | 3.4% | 1.5% | 0.67% |
| May 2026 | 28.9% | 15.8% | 14.5% | 10.6% | 15.8% | 8.7% | 3.2% | 1.7% | 0.77% |
| Jun 2026 | 24.2% | 19.7% | 14.8% | 10.8% | 16.2% | 8.9% | 3.2% | 1.4% | 0.79% |
| Jul 2026 | 26.3% | 17.6% | 16.1% | 11.8% | 14.4% | 7.9% | 3.5% | 1.6% | 0.86% |
| Aug 2026 | 27.6% | 15.2% | 16.9% | 12.4% | 15.2% | 6.8% | 3.7% | 1.4% | 0.9% |
| Sep 2026 | 30.6% | 16.8% | 16.3% | 13.7% | 11.2% | 6.2% | 3.4% | 1% | 0.82% |
How has the Shimano Fishing and St. Croix comparison changed over the last 12 months?
3 findings
- Shimano Fishing was ahead of St. Croix in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Shimano Fishing’s share of searches among fishing rod brands worldwide moved from 16.7% to 16.3%, and its estimated monthly branded searches held steady at 71.7K.
- Across the 12 months ending September 2026, St. Croix’s share of searches among fishing rod brands worldwide moved from 6.3% to 6.2%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for fishing rod brands worldwide in September 2026?
3 changes
In September 2026, Abu Garcia overtook Shimano Fishing to rank 2nd among fishing rod brands worldwide, with 16.8% of the searches.
In September 2026, Shimano Fishing lost share of searches among fishing rod brands worldwide, from 16.9% to 16.3%.
In September 2026, St. Croix lost share of searches among fishing rod brands worldwide, from 6.8% to 6.2%.
How are branded searches counted?
4 search terms
Brandwave collects information about searches that people make online using Shimano Fishing’s and St. Croix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Shimano Fishing
3 branded search terms
- shimano fishing
- shimano reel
- shimanofishing
St. Croix
1 branded search term
- st croix rods
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