How popular isSt. Croix?
In September 2026, people searched for St. Croix by name about 27,100 times worldwide, about the same as the previous year. These searches made up 6.2% of all global fishing rod brand searches, placing St. Croix sixth out of nine brands. When we asked both ChatGPT and Google AI Overviews about fishing rod brands, St. Croix appeared in four of the five answers and was the fourth most recommended of the nine.
St. Croix is the sixth most searched of 9 competitors and the fourth most recommended in AI answers.
DaiwaShare of searches 30.6%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd
Abu GarciaShare of searches 16.8%Mentioned in 2 of 5 AI answersPlace in AI recommendations 6th
Shimano FishingShare of searches 16.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 3rd
OkumaShare of searches 13.7%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
St. CroixShare of searches 6.2%Mentioned in 4 of 5 AI answersPlace in AI recommendations 4th
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Top fishing rod brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, St. Croix was mentioned in four out of five: in two of the three ChatGPT answers and in both Google AI Overviews. St. Croix is the fourth most recommended of the nine.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ugly Stik1st- Daiwa2nd
- Shimano Fishing3rd
- St. Croix4th
Penn5th- Abu Garcia6th
Fenwick7th
G. Loomis8th- Okuma–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ugly Stik5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Daiwa4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- St. Croix4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shimano Fishing3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Penn3 of 5Named in 2 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Abu Garcia2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- G. Loomis2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Fenwick2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Okuma0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about fishing rod brands
5 answers
Asked ChatGPT
“Which fishing rod brand should I buy?”
Asked ChatGPT
“What are the best fishing rod brands?”
Asked ChatGPT
“What's the best fishing rod brand for bass fishing?”
Searched Google, AI Overview
“fishing rod brands”
Searched Google, AI Overview
“best fishing rod”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Which fishing rod brands compete with St. Croix?
Share of searches by month for Daiwa, Abu Garcia, Shimano Fishing, Okuma, Ugly Stik, St. Croix, G. Loomis. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daiwa | Abu Garcia | Shimano Fishing | Okuma | Ugly Stik | St. Croix | G. Loomis | Fenwick | Penn |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 17.3% | 16.7% | 14.1% | 9.5% | 6.3% | 2.8% | 1% | 0.68% |
| Nov 2025 | 33.1% | 14.9% | 17.6% | 14.9% | 8.1% | 6.7% | 3% | 1.1% | 0.71% |
| Dec 2025 | 31.8% | 17.4% | 15.9% | 14.3% | 9.5% | 6.4% | 2.9% | 1% | 0.68% |
| Jan 2026 | 32.8% | 14.7% | 17.4% | 14.7% | 8.1% | 6.6% | 3.6% | 1.3% | 0.71% |
| Feb 2026 | 34.3% | 12.6% | 17.2% | 15.4% | 8.4% | 6.9% | 3.1% | 1.7% | 0.61% |
| Mar 2026 | 29.3% | 16.1% | 15.6% | 13.1% | 10.7% | 8.8% | 3.9% | 1.8% | 0.78% |
| Apr 2026 | 25.1% | 16.8% | 15.4% | 11.2% | 16.8% | 9.2% | 3.4% | 1.5% | 0.67% |
| May 2026 | 28.9% | 15.8% | 14.5% | 10.6% | 15.8% | 8.7% | 3.2% | 1.7% | 0.77% |
| Jun 2026 | 24.2% | 19.7% | 14.8% | 10.8% | 16.2% | 8.9% | 3.2% | 1.4% | 0.79% |
| Jul 2026 | 26.3% | 17.6% | 16.1% | 11.8% | 14.4% | 7.9% | 3.5% | 1.6% | 0.86% |
| Aug 2026 | 27.6% | 15.2% | 16.9% | 12.4% | 15.2% | 6.8% | 3.7% | 1.4% | 0.9% |
| Sep 2026 | 30.6% | 16.8% | 16.3% | 13.7% | 11.2% | 6.2% | 3.4% | 1% | 0.82% |
| Rank | Brand | Share of searches | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 30.6% | 135K | 0% | +3 points | |
| 2, moved from 3rd to 2nd | 16.8% | 74K | 0% | +1.6 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 16.3% | 71.7K | -13.3% | -0.7 pointsmoved from 2nd to 3rd | |
| 4, moved from 5th to 4th | 13.7% | 60.5K | 0% | +1.3 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 11.2% | 49.5K | -33.1% | -3.9 pointsmoved from 4th to 5th | |
| 6, held 6th | 6.2% | 27.1K | -18.1% | -0.6 points | |
| 7, held 7th | 3.4% | 14.8K | -18.2% | -0.3 points | |
| 8, held 8th | 1% | 4.4K | -33.3% | -0.4 points | |
| 9, held 9th | 0.82% | 3.6K | -18.2% | -0.1 points |
1.
Daiwa30.6%
Held 1st. 135K estimated branded searches, 0% vs prior month. Share +3 points.
16.8%
Moved from 3rd to 2nd. 74K estimated branded searches, 0% vs prior month. Share +1.6 points.
16.3%
Moved from 2nd to 3rd. 71.7K estimated branded searches, -13.3% vs prior month. Share -0.7 points.
4.
Okuma13.7%
Moved from 5th to 4th. 60.5K estimated branded searches, 0% vs prior month. Share +1.3 points.
11.2%
Moved from 4th to 5th. 49.5K estimated branded searches, -33.1% vs prior month. Share -3.9 points.
6.2%
Held 6th. 27.1K estimated branded searches, -18.1% vs prior month. Share -0.6 points.
3.4%
Held 7th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.3 points.
8.
Fenwick1%
Held 8th. 4.4K estimated branded searches, -33.3% vs prior month. Share -0.4 points.
9.
Penn0.82%
Held 9th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.
Compare popularity between St. Croix and its closest rivals
Every comparison with St. Croix
8 comparisons
How has branded search demand for St. Croix changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for St. Croix worldwide held steady at 27.1K.
- Across the 12 months ending September 2026, St. Croix’s share of searches among fishing rod brands worldwide peaked at 9.2% in April 2026 and was lowest at 6.2% in September 2026.
How did search popularity change for fishing rod brands worldwide in September 2026?
6 changes
In September 2026, Okuma overtook Ugly Stik to rank 4th among fishing rod brands worldwide, with 13.7% of the searches.
In September 2026, Abu Garcia overtook Shimano Fishing to rank 2nd among fishing rod brands worldwide, with 16.8% of the searches.
In September 2026, Daiwa gained share of searches among fishing rod brands worldwide, from 27.6% to 30.6%.
In September 2026, Ugly Stik lost share of searches among fishing rod brands worldwide, from 15.2% to 11.2%.
In September 2026, Shimano Fishing lost share of searches among fishing rod brands worldwide, from 16.9% to 16.3%.
In September 2026, St. Croix lost share of searches among fishing rod brands worldwide, from 6.8% to 6.2%.
How are St. Croix’s branded searches counted?
1 search term
Brandwave collects information about searches that people make online using St. Croix’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
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