Fenwick vs St. Croix:Which is searched more?
In September 2026, St. Croix had more branded searches than Fenwick among fishing rod brands worldwide. St. Croix had about 27,100 branded searches, while Fenwick had 4,400. St. Croix made up 6.2% of all fishing rod brand searches we track, and Fenwick accounted for 1%. These are worldwide searches for English-language branded terms.
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Is Fenwick or St. Croix more popular in search?
Compare the fishing tackle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of searches by month for St. Croix, Fenwick. The figures are in the table below the chart.
View monthly share of searches table
| Month | Daiwa | Abu Garcia | Shimano Fishing | Okuma | Ugly Stik | St. Croix | G. Loomis | Fenwick | Penn |
|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 31.5% | 17.3% | 16.7% | 14.1% | 9.5% | 6.3% | 2.8% | 1% | 0.68% |
| Nov 2025 | 33.1% | 14.9% | 17.6% | 14.9% | 8.1% | 6.7% | 3% | 1.1% | 0.71% |
| Dec 2025 | 31.8% | 17.4% | 15.9% | 14.3% | 9.5% | 6.4% | 2.9% | 1% | 0.68% |
| Jan 2026 | 32.8% | 14.7% | 17.4% | 14.7% | 8.1% | 6.6% | 3.6% | 1.3% | 0.71% |
| Feb 2026 | 34.3% | 12.6% | 17.2% | 15.4% | 8.4% | 6.9% | 3.1% | 1.7% | 0.61% |
| Mar 2026 | 29.3% | 16.1% | 15.6% | 13.1% | 10.7% | 8.8% | 3.9% | 1.8% | 0.78% |
| Apr 2026 | 25.1% | 16.8% | 15.4% | 11.2% | 16.8% | 9.2% | 3.4% | 1.5% | 0.67% |
| May 2026 | 28.9% | 15.8% | 14.5% | 10.6% | 15.8% | 8.7% | 3.2% | 1.7% | 0.77% |
| Jun 2026 | 24.2% | 19.7% | 14.8% | 10.8% | 16.2% | 8.9% | 3.2% | 1.4% | 0.79% |
| Jul 2026 | 26.3% | 17.6% | 16.1% | 11.8% | 14.4% | 7.9% | 3.5% | 1.6% | 0.86% |
| Aug 2026 | 27.6% | 15.2% | 16.9% | 12.4% | 15.2% | 6.8% | 3.7% | 1.4% | 0.9% |
| Sep 2026 | 30.6% | 16.8% | 16.3% | 13.7% | 11.2% | 6.2% | 3.4% | 1% | 0.82% |
How has the Fenwick and St. Croix comparison changed over the last 12 months?
3 findings
- St. Croix was ahead of Fenwick in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fenwick’s share of searches among fishing rod brands worldwide held steady at 1%, and its estimated monthly branded searches held steady at 4.4K.
- Across the 12 months ending September 2026, St. Croix’s share of searches among fishing rod brands worldwide moved from 6.3% to 6.2%, and its estimated monthly branded searches held steady at 27.1K.
How did search popularity change for fishing rod brands worldwide in September 2026?
1 change
In September 2026, St. Croix lost share of searches among fishing rod brands worldwide, from 6.8% to 6.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Fenwick’s and St. Croix’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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