Black Magic vs Shimano Fishing:Which is searched more?
In September 2026, Black Magic had more branded searches than Shimano Fishing among fishing tackle brands worldwide. Black Magic was estimated to have 301K branded searches compared to Shimano Fishing’s 71.7K, and held a 41.8% Share of Search versus Shimano Fishing’s 10%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Black Magic or Shimano Fishing?
Compare the fishing tackle brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Black Magic, Shimano Fishing. The figures are in the table below the chart.
View monthly share of search table
| Month | Black Magic | Daiwa | Abu Garcia | Shimano Fishing | Okuma | Rapala | Berkley | PENN |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 47% | 17.2% | 9.4% | 9.2% | 7.7% | 7.7% | 0.84% | 0.95% |
| Nov 2025 | 47.8% | 17.5% | 7.9% | 9.3% | 7.9% | 7.9% | 0.86% | 0.86% |
| Dec 2025 | 42.3% | 19% | 10.4% | 9.5% | 8.5% | 8.5% | 0.93% | 0.93% |
| Jan 2026 | 43.5% | 19.5% | 8.7% | 10.4% | 8.7% | 7.2% | 0.95% | 1.1% |
| Feb 2026 | 44.5% | 20% | 7.3% | 10% | 8.9% | 7.3% | 0.98% | 1% |
| Mar 2026 | 41% | 18.4% | 10.1% | 9.8% | 8.3% | 8.3% | 2% | 2.2% |
| Apr 2026 | 44.3% | 16.2% | 10.9% | 10% | 7.3% | 7.3% | 1.5% | 2.6% |
| May 2026 | 37.2% | 20.4% | 11.2% | 10.2% | 7.5% | 9.2% | 2.2% | 2% |
| Jun 2026 | 37.8% | 17% | 13.8% | 10.4% | 7.6% | 9.3% | 2.3% | 1.8% |
| Jul 2026 | 39% | 17.5% | 11.7% | 10.7% | 7.8% | 9.6% | 1.6% | 2.1% |
| Aug 2026 | 40.2% | 18% | 9.9% | 11.1% | 8.1% | 9.9% | 1.3% | 1.5% |
| Sep 2026 | 41.8% | 18.7% | 10.3% | 10% | 8.4% | 8.4% | 1.4% | 1.1% |
How has the Black Magic and Shimano Fishing comparison changed over the last 12 months?
3 findings
- Black Magic was ahead of Shimano Fishing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Black Magic’s estimated Share of Search among fishing tackle brands worldwide moved from 47% to 41.8%, and its estimated monthly branded searches moved from 368K to 301K.
- Across the 12 months ending September 2026, Shimano Fishing’s estimated Share of Search among fishing tackle brands worldwide moved from 9.2% to 10%, and its estimated monthly branded searches held steady at 71.7K.
How did search popularity change for fishing tackle brands worldwide in September 2026?
2 changes
In September 2026, Black Magic gained estimated Share of Search among fishing tackle brands worldwide, from 40.2% to 41.8%.
In September 2026, Shimano Fishing lost estimated Share of Search among fishing tackle brands worldwide, from 11.1% to 10%.
Other head-to-heads among fishing tackle brands
How each brand is measured
Brandwave collects information about searches that people make online using Black Magic’s and Shimano Fishing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Black Magic
1 branded search term
- black magic
Shimano Fishing
3 branded search terms
- shimano fishing
- shimano reel
- shimanofishing
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