KastKing vs Rapala:Which is more popular?
In September 2026, KastKing and Rapala were level in searches among tackle box brands worldwide, with an estimated 60.5K branded searches each, at 5.2% of the total each. When we asked ChatGPT and Google AI Overviews about tackle box brands, KastKing appeared in all four answers and Rapala in none.
Who do people search for more?
KastKing and Rapala are searched for about as often as each other.
Who does AI mention more?
KastKing, mentioned in every answer we collected
Who does AI recommend more?
KastKing, the only one of the two named
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Top tackle box brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, KastKing appeared in all four answers. Rapala did not appear in any of the four answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
Plano4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers- KastKing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Flambeau3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bass Pro1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Shimano0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Daiwa0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rapala0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tackle box brands
4 answers
Asked ChatGPT
“Which tackle box brand should I buy?”
Asked ChatGPT
“What are the best tackle box brands?”
Asked ChatGPT
“What's the best tackle box brand for small fishing gear?”
Searched Google, AI Overview
“fishing tackle box”
Searched Google, AI Overview
“tackle boxes”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is KastKing or Rapala more popular in search?
This chart shows how often people search Google for KastKing and Rapala by name. Each line represents a brand's share of searches for all seven tackle box brands we track, month by month, from English-language searches worldwide.
Share of searches by month for KastKing, Rapala. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shimano | Plano | Bass Pro | Daiwa | KastKing | Rapala | Flambeau |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 25.2% | 20.6% | 11.3% | 4.1% | 5.1% | 2.8% |
| Nov 2025 | 22.3% | 22.3% | 22.3% | 10% | 3.7% | 4.5% | 14.9% |
| Dec 2025 | 25% | 20.4% | 25% | 11.2% | 4.1% | 5% | 9.1% |
| Jan 2026 | 28.7% | 23.5% | 19.2% | 12.9% | 3.9% | 4.7% | 7.1% |
| Feb 2026 | 30.2% | 24.7% | 16.6% | 13.6% | 5% | 5% | 5% |
| Mar 2026 | 30% | 24.6% | 20.1% | 11% | 6% | 4.9% | 3.3% |
| Apr 2026 | 35.7% | 23.9% | 15.9% | 10.7% | 5.9% | 4.8% | 3.2% |
| May 2026 | 34.7% | 23.2% | 15.5% | 12.7% | 5.7% | 5.7% | 2.5% |
| Jun 2026 | 30.6% | 25% | 16.7% | 11.2% | 7.5% | 6.2% | 2.8% |
| Jul 2026 | 32.5% | 21.7% | 17.8% | 11.9% | 6.5% | 6.5% | 2.9% |
| Aug 2026 | 30% | 24.6% | 20.1% | 11% | 6% | 6% | 2.2% |
| Sep 2026 | 31.7% | 26% | 17.3% | 11.6% | 5.2% | 5.2% | 2.9% |
How has the KastKing and Rapala comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: KastKing took it in March 2026.
- Across the 12 months ending September 2026, KastKing’s share of searches among tackle box brands worldwide moved from 4.1% to 5.2%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 12 months ending September 2026, Rapala’s share of searches among tackle box brands worldwide moved from 5.1% to 5.2%, and its estimated monthly branded searches held steady at 60.5K.
How did search popularity change for tackle box brands worldwide in September 2026?
2 changes
In September 2026, KastKing lost share of searches among tackle box brands worldwide, from 6% to 5.2%.
In September 2026, Rapala lost share of searches among tackle box brands worldwide, from 6% to 5.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KastKing’s and Rapala’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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