Tackle box brands:Which brands are most popular in search?
In August 2026, Shimano was the most searched among tackle box brands worldwide, with an estimated 368K branded searches and 41.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
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Share of SearchLeaderboard
Compare the tackle box brands shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Shimano, Plano, Daiwa, Rapala, Flambeau. The figures are in the table below the chart.
View monthly share of search table
| Month | Shimano | Plano | Daiwa | Rapala | Flambeau | Bass Pro |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.5% | 33.9% | 15.2% | 6.8% | 2.5% | — |
| Nov 2025 | 36.2% | 36.2% | 16.3% | 7.3% | 4% | — |
| Dec 2025 | 39.1% | 32% | 17.5% | 7.9% | 3.5% | — |
| Jan 2026 | 39.7% | 32.4% | 17.8% | 6.5% | 3.6% | — |
| Feb 2026 | 39.9% | 32.6% | 17.9% | 6.6% | 2.9% | — |
| Mar 2026 | 41.5% | 33.9% | 15.2% | 6.8% | 2.5% | — |
| Apr 2026 | 46.5% | 31.1% | 13.9% | 6.2% | 2.3% | — |
| May 2026 | 44.5% | 29.7% | 16.3% | 7.3% | 2.2% | — |
| Jun 2026 | 41.1% | 33.6% | 15.1% | 8.3% | 2% | — |
| Jul 2026 | 43.5% | 29.1% | 16% | 8.8% | 2.6% | — |
| Aug 2026 | 41.1% | 33.6% | 15.1% | 8.3% | 2% | — |
| Sep 2026 | — | — | — | — | — | — |
This month’s ranking, August 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 41.1% | 368K | 0% | -2.5 points | |
| 2, held 2nd | 33.6% | 301K | +22.4% | +4.5 points | |
| 3, held 3rd | 15.1% | 135K | 0% | -0.9 points | |
| 4, held 4th | 8.3% | 74K | 0% | -0.5 points | |
| 5, held 5th | 2% | 18.1K | -18.5% | -0.6 points | |
| —, not measured this month | — | — | — | — |
1.
Shimano41.1%
Held 1st. 368K estimated branded searches, 0% vs prior month. Share -2.5 points.
2.
Plano33.6%
Held 2nd. 301K estimated branded searches, +22.4% vs prior month. Share +4.5 points.
3.
Daiwa
15.1%
Held 3rd. 135K estimated branded searches, 0% vs prior month. Share -0.9 points.
4.
Rapala8.3%
Held 4th. 74K estimated branded searches, 0% vs prior month. Share -0.5 points.
5.
Flambeau
2%
Held 5th. 18.1K estimated branded searches, -18.5% vs prior month. Share -0.6 points.
—.
Bass Pro—
Not measured this month. — estimated branded searches, — vs prior month. Share —.
Compare search popularity between leading brands
- Shimano vs Plano: compare search popularity
- Shimano vs Rapala: compare search popularity
- Plano vs Rapala: compare search popularity
- Daiwa vs Rapala: compare search popularity
- Compare any of these brands
Which brand is most popular in search among tackle box brands worldwide?
5 brands
In August 2026, Shimano was the most searched among tackle box brands worldwide, with an estimated 368K branded searches and 41.1% estimated Share of Search within this set. Plano is in 2nd place, 7.5 percentage points behind at 33.6% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Shimano | 41.5% → 41.1% | 46.5%Apr 2026 | 36.2%Nov 2025 | 1st |
| Plano | 33.9% → 33.6% | 36.2%Nov 2025 | 29.1%Jul 2026 | 2nd |
| Daiwa | 15.2% → 15.1% | 17.9%Feb 2026 | 13.9%Apr 2026 | 3rd |
| Rapala | 6.8% → 8.3% | 8.8%Jul 2026 | 6.2%Apr 2026 | 4th |
| Flambeau | 2.5% → 2% | 4%Nov 2025 | 2%Jun 2026 | 5th |
Each finding as a sentence
- Across the 11 months ending August 2026, Rapala’s estimated Share of Search among tackle box brands worldwide increased from 6.8% to 8.3%.
- Across the 11 months ending August 2026, Shimano’s estimated Share of Search among tackle box brands worldwide peaked at 46.5% in April 2026 and was lowest at 36.2% in November 2025.
- Across the 11 months ending August 2026, Plano’s estimated Share of Search among tackle box brands worldwide peaked at 36.2% in November 2025 and was lowest at 29.1% in July 2026.
- Across the 11 months ending August 2026, Daiwa’s estimated Share of Search among tackle box brands worldwide peaked at 17.9% in February 2026 and was lowest at 13.9% in April 2026.
- Across the 11 months ending August 2026, Rapala’s estimated Share of Search among tackle box brands worldwide peaked at 8.8% in July 2026 and was lowest at 6.2% in April 2026.
- Across the 11 months ending August 2026, Flambeau’s estimated Share of Search among tackle box brands worldwide peaked at 4% in November 2025 and was lowest at 2% in June 2026.
- Across the 11 months ending August 2026, Shimano, Plano, Daiwa, Flambeau and Bass Pro held steady: their estimated Share of Search among tackle box brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for tackle box brands worldwide in August 2026?
5 changes
In August 2026, Plano gained estimated Share of Search among tackle box brands worldwide, from 29.1% to 33.6%.
In August 2026, Shimano lost estimated Share of Search among tackle box brands worldwide, from 43.5% to 41.1%.
In August 2026, Daiwa lost estimated Share of Search among tackle box brands worldwide, from 16% to 15.1%.
In August 2026, Flambeau lost estimated Share of Search among tackle box brands worldwide, from 2.6% to 2%.
Estimated monthly branded searches for Rapala worldwide rose 22.3% over 11 measured months, from 60.5K to 74K in August 2026.
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