Evolution Fishing vs Plano:Which is more popular?
In September 2026, Plano had more branded searches than Evolution Fishing among tackle bag brands worldwide. Plano had about 301,000 branded searches, while Evolution Fishing had 3,600. Plano made up 33.4% of all tackle bag brand searches we track, and Evolution Fishing accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about tackle bag brands, Plano appeared in all five answers and Evolution Fishing in two. Plano was mentioned before Evolution Fishing in every answer.
Who do people search for more?
Plano, about 84 searches for every 1 for Evolution Fishing
Who does AI mention more?
Plano, mentioned in every answer we collected
Who does AI recommend more?
Plano, named ahead of Evolution Fishing in every answer
Follow Evolution Fishing vs Plano and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Top tackle bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Plano appeared in all five answers. Evolution Fishing was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. Plano was listed before Evolution Fishing in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Plano1st
- KastKing2nd
- Wild River3rd
- Evolution Fishing3rd
Daiwa5th
Shimano–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Plano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KastKing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Daiwa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wild River2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Evolution Fishing2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shimano0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tackle bag brands
5 answers
Asked ChatGPT
“Which tackle bag brand should I buy?”
Asked ChatGPT
“What are the best tackle bag brands?”
Asked ChatGPT
“What's the best tackle bag brand for fishing trips?”
Searched Google, AI Overview
“fishing tackle bag”
Searched Google, AI Overview
“tackle bags”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Evolution Fishing or Plano more popular in search?
This chart shows how often people search Google for Evolution Fishing and Plano by name. Each line represents a brand's share of searches for all six tackle bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Plano, Evolution Fishing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shimano | Plano | Daiwa | KastKing | Wild River | Evolution Fishing |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 34.3% | 15.4% | 5.6% | 2.5% | 0.22% |
| Nov 2025 | 37.1% | 37.1% | 16.6% | 6.1% | 2.7% | 0.3% |
| Dec 2025 | 39.8% | 32.5% | 17.8% | 6.5% | 2.9% | 0.38% |
| Jan 2026 | 40.2% | 32.9% | 18% | 5.4% | 3% | 0.48% |
| Feb 2026 | 40% | 32.7% | 17.9% | 6.6% | 2.4% | 0.48% |
| Mar 2026 | 40.4% | 33.1% | 14.8% | 8.1% | 3% | 0.59% |
| Apr 2026 | 45.1% | 30.1% | 13.5% | 7.4% | 3.3% | 0.54% |
| May 2026 | 43.1% | 28.8% | 15.8% | 7.1% | 4.7% | 0.52% |
| Jun 2026 | 37.2% | 30.4% | 13.6% | 9.1% | 9.1% | 0.44% |
| Jul 2026 | 38.2% | 25.6% | 14% | 7.7% | 14% | 0.46% |
| Aug 2026 | 37.8% | 30.9% | 13.9% | 7.6% | 9.3% | 0.45% |
| Sep 2026 | 40.8% | 33.4% | 15% | 6.7% | 3.7% | 0.4% |
How has the Evolution Fishing and Plano comparison changed over the last 12 months?
3 findings
- Plano was ahead of Evolution Fishing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Evolution Fishing’s share of searches among tackle bag brands worldwide moved from 0.22% to 0.4%, and its estimated monthly branded searches moved from 1.9K to 3.6K.
- Across the 12 months ending September 2026, Plano’s share of searches among tackle bag brands worldwide moved from 34.3% to 33.4%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for tackle bag brands worldwide in September 2026?
2 changes
In September 2026, Plano gained share of searches among tackle bag brands worldwide, from 30.9% to 33.4%.
Estimated monthly branded searches for Evolution Fishing worldwide rose 89.5% over 12 measured months, from 1.9K to 3.6K in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Evolution Fishing’s and Plano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Evolution Fishing
1 branded search term
- evolution fishing
Plano
1 branded search term
- plano
Other head-to-heads among tackle bag brands
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.