Brandwave

How popular isKastKing?

In September 2026, people searched for KastKing by name about 60,500 times worldwide, a 22.2% increase from the previous year. These searches made up 5.2% of all global tackle box brand searches, placing KastKing fifth out of seven brands. When we asked both ChatGPT and Google AI Overviews about tackle box brands, KastKing appeared in all answers and was the third most recommended of the seven.

Search and AI answers in September 2026

KastKing is the fifth most searched of 7 competitors and the third most recommended in AI answers.

  1. ShimanoShare of searches 31.7%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  2. PlanoShare of searches 26%Mentioned in 4 of 4 AI answersPlace in AI recommendations 1st
  3. Bass ProShare of searches 17.3%Mentioned in 1 of 4 AI answersPlace in AI recommendations –
  4. DaiwaShare of searches 11.6%Mentioned in 0 of 4 AI answersPlace in AI recommendations –
  5. KastKingShare of searches 5.2%Mentioned in 4 of 4 AI answersPlace in AI recommendations 3rd

+2 more

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Top tackle box brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and one Google AI Overview, KastKing appeared in all four answers. KastKing is the third most recommended of the seven.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Plano1st
  2. Flambeau2nd
  3. KastKing3rd
  4. Shimano–
  5. Bass Pro–
  6. Daiwa–
  7. Rapala–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Plano4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • KastKing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Flambeau3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Bass Pro1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
  • Shimano0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Daiwa0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
  • Rapala0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers

See every answer about tackle box brands

4 answers

  • Asked ChatGPT

    “Which tackle box brand should I buy?”

    1. 1Plano
    2. 2Flambeau
    3. 3KastKing

  • Asked ChatGPT

    “What are the best tackle box brands?”

    1. 1Plano
    2. 2Flambeau
    3. 3KastKing

  • Asked ChatGPT

    “What's the best tackle box brand for small fishing gear?”

    1. 1Plano
    2. 2Flambeau
    3. 3KastKing

  • Searched Google, AI Overview

    “fishing tackle box”

    1. 1Plano
    2. 2KastKing
    3. 3Bass Pro

  • Searched Google, AI Overview

    “tackle boxes”

    Google showed no AI Overview for this search.

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tackle box brands compete with KastKing?

KastKing against tackle box brands worldwide, by month

Share of searches by month for Shimano, Plano, Bass Pro, Daiwa, KastKing, Rapala, Flambeau. The figures are in the table below the chart.

View monthly share of searches table
MonthShimanoPlanoBass ProDaiwaKastKingRapalaFlambeau
Oct 202530.8%25.2%20.6%11.3%4.1%5.1%2.8%
Nov 202522.3%22.3%22.3%10%3.7%4.5%14.9%
Dec 202525%20.4%25%11.2%4.1%5%9.1%
Jan 202628.7%23.5%19.2%12.9%3.9%4.7%7.1%
Feb 202630.2%24.7%16.6%13.6%5%5%5%
Mar 202630%24.6%20.1%11%6%4.9%3.3%
Apr 202635.7%23.9%15.9%10.7%5.9%4.8%3.2%
May 202634.7%23.2%15.5%12.7%5.7%5.7%2.5%
Jun 202630.6%25%16.7%11.2%7.5%6.2%2.8%
Jul 202632.5%21.7%17.8%11.9%6.5%6.5%2.9%
Aug 202630%24.6%20.1%11%6%6%2.2%
Sep 202631.7%26%17.3%11.6%5.2%5.2%2.9%

  1. 1.Shimano

    31.7%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +1.7 points.

  2. 2.Plano

    26%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +1.4 points.

  3. 3.Bass Pro

    17.3%

    Held 3rd. 201K estimated branded searches, -18.3% vs prior month. Share -2.7 points.

  4. 4.Daiwa

    11.6%

    Held 4th. 135K estimated branded searches, 0% vs prior month. Share +0.6 points.

  5. 5.KastKing

    5.2%

    Held 5th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  6. 6.Rapala

    5.2%

    Held 6th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  7. 7.Flambeau

    2.9%

    Held 7th. 33.1K estimated branded searches, +22.1% vs prior month. Share +0.6 points.

Compare popularity between KastKing and its closest rivals

Every comparison with KastKing

8 comparisons

How has branded search demand for KastKing changed worldwide over the last 12 months?

4 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for KastKing worldwide rose from 49.5K to 60.5K.
  • Across the 12 months ending September 2026, KastKing’s share of searches among tackle box brands worldwide increased from 4.1% to 5.2%.
  • Across the 12 months ending September 2026, KastKing’s share of searches among tackle box brands worldwide peaked at 7.5% in June 2026 and was lowest at 3.7% in November 2025.
  • Across the 12 months ending September 2026, KastKing rose from 6th to 5th among tackle box brands worldwide.

How did search popularity change for tackle box brands worldwide in September 2026?

6 changes

  1. In September 2026, Shimano gained share of searches among tackle box brands worldwide, from 30% to 31.7%.

  2. In September 2026, Plano gained share of searches among tackle box brands worldwide, from 24.6% to 26%.

  3. In September 2026, Flambeau gained share of searches among tackle box brands worldwide, from 2.2% to 2.9%.

  4. In September 2026, Daiwa gained share of searches among tackle box brands worldwide, from 11% to 11.6%.

  5. In September 2026, Bass Pro lost share of searches among tackle box brands worldwide, from 20.1% to 17.3%.

  6. In September 2026, KastKing lost share of searches among tackle box brands worldwide, from 6% to 5.2%.

How are KastKing’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using KastKing’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • kastking

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How the Brand Demand Index is measured

Where does KastKing compete?

KastKing is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Tackle box brands5th of 75.2%Shown above
Tackle bag brands4th of 66.7%Show ranking
Creator with pink hair and a pink jacket

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