KastKing vs Plano:Which is more popular?
In September 2026, Plano had more branded searches than KastKing among tackle box brands worldwide. Plano had about 301,000 branded searches, while KastKing had 60,500. Plano made up 26% of all tackle box brand searches we track, and KastKing accounted for 5.2%. When we asked ChatGPT and Google AI Overviews about tackle box brands, both KastKing and Plano appeared in all four answers. Plano was mentioned before KastKing in every answer.
Who do people search for more?
Plano, about 5 searches for every 1 for KastKing
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Plano, named ahead of KastKing in every answer
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Top tackle box brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and one Google AI Overview, both KastKing and Plano showed up in all four answers. Plano was listed before KastKing in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Plano4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
- KastKing4 of 4Named in 3 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Flambeau3 of 4Named in 3 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Bass Pro1 of 4Named in 0 of 3 ChatGPT answersNamed in 1 of 1 Google answers
Shimano0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Daiwa0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
Rapala0 of 4Named in 0 of 3 ChatGPT answersNamed in 0 of 1 Google answers
See every answer about tackle box brands
4 answers
Asked ChatGPT
“Which tackle box brand should I buy?”
Asked ChatGPT
“What are the best tackle box brands?”
Asked ChatGPT
“What's the best tackle box brand for small fishing gear?”
Searched Google, AI Overview
“fishing tackle box”
Searched Google, AI Overview
“tackle boxes”
Google showed no AI Overview for this search.
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is KastKing or Plano more popular in search?
This chart shows how often people search Google for KastKing and Plano by name. Each line represents a brand's share of searches for all seven tackle box brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Plano, KastKing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shimano | Plano | Bass Pro | Daiwa | KastKing | Rapala | Flambeau |
|---|---|---|---|---|---|---|---|
| Oct 2025 | 30.8% | 25.2% | 20.6% | 11.3% | 4.1% | 5.1% | 2.8% |
| Nov 2025 | 22.3% | 22.3% | 22.3% | 10% | 3.7% | 4.5% | 14.9% |
| Dec 2025 | 25% | 20.4% | 25% | 11.2% | 4.1% | 5% | 9.1% |
| Jan 2026 | 28.7% | 23.5% | 19.2% | 12.9% | 3.9% | 4.7% | 7.1% |
| Feb 2026 | 30.2% | 24.7% | 16.6% | 13.6% | 5% | 5% | 5% |
| Mar 2026 | 30% | 24.6% | 20.1% | 11% | 6% | 4.9% | 3.3% |
| Apr 2026 | 35.7% | 23.9% | 15.9% | 10.7% | 5.9% | 4.8% | 3.2% |
| May 2026 | 34.7% | 23.2% | 15.5% | 12.7% | 5.7% | 5.7% | 2.5% |
| Jun 2026 | 30.6% | 25% | 16.7% | 11.2% | 7.5% | 6.2% | 2.8% |
| Jul 2026 | 32.5% | 21.7% | 17.8% | 11.9% | 6.5% | 6.5% | 2.9% |
| Aug 2026 | 30% | 24.6% | 20.1% | 11% | 6% | 6% | 2.2% |
| Sep 2026 | 31.7% | 26% | 17.3% | 11.6% | 5.2% | 5.2% | 2.9% |
How has the KastKing and Plano comparison changed over the last 12 months?
3 findings
- Plano was ahead of KastKing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KastKing’s share of searches among tackle box brands worldwide moved from 4.1% to 5.2%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 12 months ending September 2026, Plano’s share of searches among tackle box brands worldwide moved from 25.2% to 26%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for tackle box brands worldwide in September 2026?
2 changes
In September 2026, Plano gained share of searches among tackle box brands worldwide, from 24.6% to 26%.
In September 2026, KastKing lost share of searches among tackle box brands worldwide, from 6% to 5.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KastKing’s and Plano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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