Brandwave

Evolution Fishing vs KastKing:Which is more popular?

In September 2026, KastKing had more branded searches than Evolution Fishing among tackle bag brands worldwide. KastKing had about 60,500 branded searches, while Evolution Fishing had 3,600. KastKing made up 6.7% of all tackle bag brand searches we track, and Evolution Fishing accounted for 0.4%. When we asked ChatGPT and Google AI Overviews about tackle bag brands, KastKing appeared in all five answers and Evolution Fishing in two. KastKing was mentioned before Evolution Fishing in four out of five answers.

Among tackle bag brands worldwide in September 2026

Who do people search for more?

KastKing, about 17 searches for every 1 for Evolution Fishing

KastKing 60.5K searchesEvolution Fishing 3.6K searches

Who does AI mention more?

KastKing, mentioned in every answer we collected

KastKing in 5 of 5Evolution Fishing in 2 of 5

Who does AI recommend more?

KastKing, named ahead of Evolution Fishing in 4 of 5 answers

KastKing first in 4Evolution Fishing first in 1

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Top tackle bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, KastKing appeared in all five answers. Evolution Fishing was mentioned in two out of five: not in any of the three ChatGPT answers, but in both Google AI Overviews. KastKing was listed before Evolution Fishing in four out of five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Plano1st
  2. KastKing2nd
  3. Wild River3rd
  4. Evolution Fishing3rd
  5. Daiwa5th
  6. Shimano–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Plano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KastKing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daiwa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild River2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Evolution Fishing2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shimano0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tackle bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Evolution Fishing or KastKing more popular in search?

This chart shows how often people search Google for Evolution Fishing and KastKing by name. Each line represents a brand's share of searches for all six tackle bag brands we track, month by month, from English-language searches worldwide.

Evolution Fishing and KastKing among tackle bag brands worldwide, by month

Share of searches by month for KastKing, Evolution Fishing. The figures are in the table below the chart.

View monthly share of searches table
MonthShimanoPlanoDaiwaKastKingWild RiverEvolution Fishing
Oct 202541.9%34.3%15.4%5.6%2.5%0.22%
Nov 202537.1%37.1%16.6%6.1%2.7%0.3%
Dec 202539.8%32.5%17.8%6.5%2.9%0.38%
Jan 202640.2%32.9%18%5.4%3%0.48%
Feb 202640%32.7%17.9%6.6%2.4%0.48%
Mar 202640.4%33.1%14.8%8.1%3%0.59%
Apr 202645.1%30.1%13.5%7.4%3.3%0.54%
May 202643.1%28.8%15.8%7.1%4.7%0.52%
Jun 202637.2%30.4%13.6%9.1%9.1%0.44%
Jul 202638.2%25.6%14%7.7%14%0.46%
Aug 202637.8%30.9%13.9%7.6%9.3%0.45%
Sep 202640.8%33.4%15%6.7%3.7%0.4%

How has the Evolution Fishing and KastKing comparison changed over the last 12 months?

3 findings

How did search popularity change for tackle bag brands worldwide in September 2026?

2 changes
  1. In September 2026, KastKing lost share of searches among tackle bag brands worldwide, from 7.6% to 6.7%.

  2. Estimated monthly branded searches for Evolution Fishing worldwide rose 89.5% over 12 measured months, from 1.9K to 3.6K in September 2026.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Evolution Fishing’s and KastKing’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Evolution Fishing

1 branded search term

  • evolution fishing

KastKing

1 branded search term

  • kastking

How the Brand Demand Index is measured

Other head-to-heads among tackle bag brands

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