KastKing vs Plano:Which is more popular?
In September 2026, Plano had more branded searches than KastKing among tackle bag brands worldwide. Plano had about 301,000 branded searches, while KastKing had 60,500. Plano made up 33.4% of all tackle bag brand searches we track, and KastKing accounted for 6.7%. When we asked ChatGPT and Google AI Overviews about tackle bag brands, both KastKing and Plano appeared in all five answers. Plano was mentioned before KastKing in every answer.
Who do people search for more?
Plano, about 5 searches for every 1 for KastKing
Who does AI mention more?
Both are mentioned in every answer we collected.
Who does AI recommend more?
Plano, named ahead of KastKing in every answer
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Top tackle bag brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, both KastKing and Plano showed up in all five answers. Plano was listed before KastKing in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Plano1st
- KastKing2nd
- Wild River3rd
- Evolution Fishing3rd
Daiwa5th
Shimano–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Plano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- KastKing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Daiwa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Wild River2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Evolution Fishing2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Shimano0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about tackle bag brands
5 answers
Asked ChatGPT
“Which tackle bag brand should I buy?”
Asked ChatGPT
“What are the best tackle bag brands?”
Asked ChatGPT
“What's the best tackle bag brand for fishing trips?”
Searched Google, AI Overview
“fishing tackle bag”
Searched Google, AI Overview
“tackle bags”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is KastKing or Plano more popular in search?
This chart shows how often people search Google for KastKing and Plano by name. Each line represents a brand's share of searches for all six tackle bag brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Plano, KastKing. The figures are in the table below the chart.
View monthly share of searches table
| Month | Shimano | Plano | Daiwa | KastKing | Wild River | Evolution Fishing |
|---|---|---|---|---|---|---|
| Oct 2025 | 41.9% | 34.3% | 15.4% | 5.6% | 2.5% | 0.22% |
| Nov 2025 | 37.1% | 37.1% | 16.6% | 6.1% | 2.7% | 0.3% |
| Dec 2025 | 39.8% | 32.5% | 17.8% | 6.5% | 2.9% | 0.38% |
| Jan 2026 | 40.2% | 32.9% | 18% | 5.4% | 3% | 0.48% |
| Feb 2026 | 40% | 32.7% | 17.9% | 6.6% | 2.4% | 0.48% |
| Mar 2026 | 40.4% | 33.1% | 14.8% | 8.1% | 3% | 0.59% |
| Apr 2026 | 45.1% | 30.1% | 13.5% | 7.4% | 3.3% | 0.54% |
| May 2026 | 43.1% | 28.8% | 15.8% | 7.1% | 4.7% | 0.52% |
| Jun 2026 | 37.2% | 30.4% | 13.6% | 9.1% | 9.1% | 0.44% |
| Jul 2026 | 38.2% | 25.6% | 14% | 7.7% | 14% | 0.46% |
| Aug 2026 | 37.8% | 30.9% | 13.9% | 7.6% | 9.3% | 0.45% |
| Sep 2026 | 40.8% | 33.4% | 15% | 6.7% | 3.7% | 0.4% |
How has the KastKing and Plano comparison changed over the last 12 months?
3 findings
- Plano was ahead of KastKing in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, KastKing’s share of searches among tackle bag brands worldwide moved from 5.6% to 6.7%, and its estimated monthly branded searches moved from 49.5K to 60.5K.
- Across the 12 months ending September 2026, Plano’s share of searches among tackle bag brands worldwide moved from 34.3% to 33.4%, and its estimated monthly branded searches held steady at 301K.
How did search popularity change for tackle bag brands worldwide in September 2026?
2 changes
In September 2026, Plano gained share of searches among tackle bag brands worldwide, from 30.9% to 33.4%.
In September 2026, KastKing lost share of searches among tackle bag brands worldwide, from 7.6% to 6.7%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using KastKing’s and Plano’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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