Brandwave

How popular isWild River?

In September 2026, people searched for Wild River by name about 33,100 times worldwide, a 49.1% increase from the previous year. These searches made up 3.7% of all global tackle bag brand searches, placing Wild River fifth out of six brands. When we asked both ChatGPT and Google AI Overviews about tackle bag brands, Wild River appeared in two of the five answers and was the joint third most recommended of the six.

Search and AI answers in September 2026

Wild River is the fifth most searched of 6 competitors and the joint third most recommended in AI answers.

  1. ShimanoShare of searches 40.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  2. PlanoShare of searches 33.4%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. DaiwaShare of searches 15%Mentioned in 2 of 5 AI answersPlace in AI recommendations 5th
  4. KastKingShare of searches 6.7%Mentioned in 5 of 5 AI answersPlace in AI recommendations 2nd
  5. Wild RiverShare of searches 3.7%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd

+1 more

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Top tackle bag brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Wild River was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Wild River is the joint third most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Plano1st
  2. KastKing2nd
  3. Wild River3rd
  4. Evolution Fishing3rd
  5. Daiwa5th
  6. Shimano–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Plano5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • KastKing5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Daiwa2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Wild River2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Evolution Fishing2 of 5Named in 0 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Shimano0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about tackle bag brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which tackle bag brands compete with Wild River?

Wild River against tackle bag brands worldwide, by month

Share of searches by month for Shimano, Plano, Daiwa, KastKing, Wild River. The figures are in the table below the chart.

View monthly share of searches table
MonthShimanoPlanoDaiwaKastKingWild RiverEvolution Fishing
Oct 202541.9%34.3%15.4%5.6%2.5%0.22%
Nov 202537.1%37.1%16.6%6.1%2.7%0.3%
Dec 202539.8%32.5%17.8%6.5%2.9%0.38%
Jan 202640.2%32.9%18%5.4%3%0.48%
Feb 202640%32.7%17.9%6.6%2.4%0.48%
Mar 202640.4%33.1%14.8%8.1%3%0.59%
Apr 202645.1%30.1%13.5%7.4%3.3%0.54%
May 202643.1%28.8%15.8%7.1%4.7%0.52%
Jun 202637.2%30.4%13.6%9.1%9.1%0.44%
Jul 202638.2%25.6%14%7.7%14%0.46%
Aug 202637.8%30.9%13.9%7.6%9.3%0.45%
Sep 202640.8%33.4%15%6.7%3.7%0.4%

  1. 1.Shimano

    40.8%

    Held 1st. 368K estimated branded searches, 0% vs prior month. Share +3 points.

  2. 2.Plano

    33.4%

    Held 2nd. 301K estimated branded searches, 0% vs prior month. Share +2.5 points.

  3. 3.Daiwa

    15%

    Held 3rd. 135K estimated branded searches, 0% vs prior month. Share +1.1 points.

  4. 4.KastKing

    6.7%

    Moved from 5th to 4th. 60.5K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  5. 5.Wild River

    3.7%

    Moved from 4th to 5th. 33.1K estimated branded searches, -63.4% vs prior month. Share -5.6 points.

  6. 6.Evolution Fishing

    0.4%

    Held 6th. 3.6K estimated branded searches, -18.2% vs prior month. Share -0.1 points.

Compare popularity between Wild River and its closest rivals

Every comparison with Wild River

5 comparisons

How has branded search demand for Wild River changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Wild River worldwide rose from 22.2K to 33.1K.
  • Across the 12 months ending September 2026, Wild River’s share of searches among tackle bag brands worldwide increased from 2.5% to 3.7%.
  • Across the 12 months ending September 2026, Wild River’s share of searches among tackle bag brands worldwide peaked at 14% in July 2026 and was lowest at 2.4% in February 2026.

How did search popularity change for tackle bag brands worldwide in September 2026?

6 changes

  1. In September 2026, Shimano gained share of searches among tackle bag brands worldwide, from 37.8% to 40.8%.

  2. In September 2026, Plano gained share of searches among tackle bag brands worldwide, from 30.9% to 33.4%.

  3. In September 2026, Daiwa gained share of searches among tackle bag brands worldwide, from 13.9% to 15%.

  4. In September 2026, Wild River lost share of searches among tackle bag brands worldwide, from 9.3% to 3.7%.

  5. In September 2026, KastKing lost share of searches among tackle bag brands worldwide, from 7.6% to 6.7%.

  6. Estimated monthly branded searches for Evolution Fishing worldwide rose 89.5% over 12 measured months, from 1.9K to 3.6K in September 2026.

How are Wild River’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Wild River’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • wild river

How the Brand Demand Index is measured

Who owns Wild River?

Wild River is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Continental, Dove, Dr. Squatch, Lipton, Lux, Lynx, Magnum, Omo, Persil, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide.

Do you work for Wild River? To request corrections or removal please contact us via our support page and we will be happy to assist.

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