How popular isWild in search?
In August 2026, there were an estimated 327K branded searches for Wild worldwide which held steady over the last 11 months. Wild holds 20.8% estimated Share of Search among deodorant and body care brands worldwide and is ranked 3rd of 6 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
SALT & STONE29.2%
Dr. Squatch24.9%
Wild20.8%
Native17.5%
Lume6.7%
nuud0.81%
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Which deodorant and body care brands compete with Wild?
Share of Search by month for SALT & STONE, Dr. Squatch, Wild, Native, Lume. The figures are in the table below the chart.
View monthly share of search table
| Month | SALT & STONE | Dr. Squatch | Wild | Native | Lume | nuud |
|---|---|---|---|---|---|---|
| Oct 2025 | 22% | 28% | 24.1% | 18.8% | 6.2% | 0.9% |
| Nov 2025 | 28.1% | 33.5% | 18.9% | 14.9% | 3.9% | 0.72% |
| Dec 2025 | 30.9% | 29.8% | 16.2% | 18.3% | 4.2% | 0.62% |
| Jan 2026 | 26.4% | 27.6% | 19.2% | 20.8% | 5% | 0.91% |
| Feb 2026 | 26.8% | 28.9% | 20.1% | 18% | 5.2% | 0.96% |
| Mar 2026 | 25% | 26.7% | 22.2% | 18.1% | 7.2% | 0.87% |
| Apr 2026 | 26.7% | 27.8% | 19% | 18% | 7.7% | 0.9% |
| May 2026 | 25% | 27.1% | 22.1% | 17.5% | 7.3% | 1% |
| Jun 2026 | 26.7% | 23.4% | 22.7% | 18.7% | 7.4% | 1.1% |
| Jul 2026 | 29.2% | 20.8% | 25.1% | 16.9% | 7.1% | 0.97% |
| Aug 2026 | 29.2% | 24.9% | 20.8% | 17.5% | 6.7% | 0.81% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 29.2% | 459K | 0% | +0.1 points | |
| 2, moved from 3rd to 2nd | 24.9% | 391K | +19.6% | +4.1 pointsmoved from 3rd to 2nd | |
| 3, moved from 2nd to 3rd | 20.8% | 327K | -17% | -4.2 pointsmoved from 2nd to 3rd | |
| 4, held 4th | 17.5% | 275K | +3.1% | +0.6 points | |
| 5, held 5th | 6.7% | 106K | -5.4% | -0.4 points | |
| 6, held 6th | 0.81% | 12.7K | -17.1% | -0.2 points |
29.2%
held 1st · 459K estimated branded searches · 0% vs prior month · +0.1 points
24.9%
moved from 3rd to 2nd · 391K estimated branded searches · +19.6% vs prior month · +4.1 points
3.
Wild20.8%
moved from 2nd to 3rd · 327K estimated branded searches · -17% vs prior month · -4.2 points
4.
Native17.5%
held 4th · 275K estimated branded searches · +3.1% vs prior month · +0.6 points
5.
Lume6.7%
held 5th · 106K estimated branded searches · -5.4% vs prior month · -0.4 points
6.
nuud0.81%
held 6th · 12.7K estimated branded searches · -17.1% vs prior month · -0.2 points
Compare search popularity between Wild and its closest rivals
How has branded search demand for Wild changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Wild worldwide held steady, from 331K to 327K.
- Across the 11 months ending August 2026, Wild’s estimated Share of Search among deodorant and body care brands worldwide decreased from 24.1% to 20.8%.
- Across the 11 months ending August 2026, Wild’s estimated Share of Search among deodorant and body care brands worldwide peaked at 25.1% in July 2026 and was lowest at 16.2% in December 2025.
- Across the 11 months ending August 2026, Wild fell from 2nd to 3rd among deodorant and body care brands worldwide.
How did search popularity change for deodorant and body care brands worldwide in August 2026?
5 changes
In August 2026, Dr. Squatch overtook Wild to rank 2nd among deodorant and body care brands worldwide, at 24.9%.
In August 2026, Native gained estimated Share of Search among deodorant and body care brands worldwide, from 16.9% to 17.5%.
In August 2026, Wild lost estimated Share of Search among deodorant and body care brands worldwide, from 25.1% to 20.8%.
SALT & STONE’s estimated Share of Search among deodorant and body care brands worldwide has gained ground for 3 months in a row, from 25% to 29.2% in August 2026.
Estimated monthly branded searches for Lume worldwide rose 25% over 11 measured months, from 84.4K to 106K in August 2026.
How is Wild measured?
Brandwave collects information about searches that people make online using Wild’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- we are wild
- wild body wash
- wild cosmetics
- wild deodorant
- wild refill
Who owns Wild?
Wild is owned by 
Liquid I.V. and Dr. Squatch, owned by the same company, worldwide.
Do you work for Wild? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Wild your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.