Brandwave

How popular isPersil in search?

In August 2026, there were an estimated 165K branded searches for Persil worldwide which held steady over the last 11 months. Persil holds 14.8% estimated Share of Search among laundry detergent brands worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ariel60.5%
  2. Gain22.1%
  3. Persil14.8%
  4. Ecover2.4%
  5. Omo0.06%
  6. Tide0.02%
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Where does Persil compete?

Persil is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Laundry detergent brands3rd of 614.8%Shown below
Laundry pod brands3rd of 515.2%Show ranking

Which laundry detergent brands compete with Persil?

Persil against laundry detergent brands worldwide, by month

Share of Search by month for Ariel, Gain, Persil, Ecover. The figures are in the table below the chart.

View monthly share of search table
MonthArielGainPersilEcoverOmoTide
Oct 202559.2%26.5%11.9%2.4%0.04%<0.01%
Nov 202554.3%29.7%13.3%2.7%0.04%<0.01%
Dec 202559.2%26.5%11.9%2.4%0.05%<0.01%
Jan 202666.3%20%10.9%2.7%0.04%<0.01%
Feb 202669.2%17%11.4%2.3%0.04%<0.01%
Mar 202663.1%18.9%15.4%2.5%0.06%<0.01%
Apr 202660.2%22%14.8%3%0.05%0.01%
May 202660.2%22%14.8%3%0.06%0.01%
Jun 202662.2%22.7%12.5%2.5%0.05%0.02%
Jul 202662.2%22.7%12.5%2.5%0.05%0.01%
Aug 202660.5%22.1%14.8%2.4%0.06%0.02%
Sep 2026——————

  1. 1.Ariel

    60.5%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Gain

    22.1%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Persil

    14.8%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +2.4 points.

  4. 4.Ecover

    2.4%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Omo

    0.06%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. 6.Tide

    0.02%

    Held 6th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

Compare search popularity between Persil and its closest rivals

How has branded search demand for Persil changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Persil worldwide held steady at 165K.
  • Across the 11 months ending August 2026, Persil’s estimated Share of Search among laundry detergent brands worldwide increased from 11.9% to 14.8%.
  • Across the 11 months ending August 2026, Persil’s estimated Share of Search among laundry detergent brands worldwide peaked at 15.4% in March 2026 and was lowest at 10.9% in January 2026.

How did search popularity change for laundry detergent brands worldwide in August 2026?

  1. In August 2026, Persil gained estimated Share of Search among laundry detergent brands worldwide, from 12.5% to 14.8%.

  2. In August 2026, Ariel lost estimated Share of Search among laundry detergent brands worldwide, from 62.2% to 60.5%.

  3. In August 2026, Gain lost estimated Share of Search among laundry detergent brands worldwide, from 22.7% to 22.1%.

  4. Estimated monthly branded searches for Tide worldwide rose 240% over 11 measured months, from 50 to 170 in August 2026.

  5. Estimated monthly branded searches for Omo worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

  6. Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

How is Persil measured?

Brandwave collects information about searches that people make online using Persil’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • persil

How the Brand Demand Index is measured

Who owns Persil?

Persil is owned by Unilever. Brandwave also tracks Liquid I.V., Ben & Jerry's, Dove, Dr. Squatch, Lipton, Magnum, Omo, Sunlight, TRESemmé, Vaseline and Wild, owned by the same company, worldwide.

Do you work for Persil? To request corrections or removal please contact us via our support page and we will be happy to assist.

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