How popular isLiquid I.V. in search?
In August 2026, there were an estimated 580K branded searches for Liquid I.V. worldwide which is up 51.4% over the last 11 months. Liquid I.V. holds 45.3% estimated Share of Search among electrolyte drink mix brands worldwide and is ranked 1st of 8 competitors for search popularity. Worldwide · English terms: these are worldwide searches for English-language branded terms.
Liquid I.V.45.3%LMNT36.5%
DripDrop6.1%
Ultima Replenisher4.4%
Skratch Labs3.4%
Cure2.2%
Waterboy1.8%
Hydrant0.2%
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Which electrolyte drink mix brands compete with Liquid I.V.?
Share of Search by month for Liquid I.V., LMNT, DripDrop, Ultima Replenisher, Skratch Labs, Cure. The figures are in the table below the chart.
View monthly share of search table
| Month | Liquid I.V. | LMNT | DripDrop | Ultima Replenisher | Skratch Labs | Cure | Waterboy | Hydrant |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 41.2% | 38.8% | 5.4% | 4.7% | 5.6% | 1.6% | 2.6% | 0.2% |
| Nov 2025 | 42.3% | 38.7% | 4.6% | 4.7% | 4.6% | 2.2% | 2.7% | 0.17% |
| Dec 2025 | 41.9% | 39.6% | 4.6% | 4.7% | 4.6% | 2.5% | 2% | 0.14% |
| Jan 2026 | 36.5% | 44.7% | 4.2% | 5.9% | 4% | 2.3% | 2.3% | 0.25% |
| Feb 2026 | 45.2% | 37.7% | 4.2% | 5% | 4% | 2% | 1.6% | 0.21% |
| Mar 2026 | 42.2% | 39% | 4.6% | 5.7% | 4.6% | 2.1% | 1.6% | 0.2% |
| Apr 2026 | 39.7% | 41.6% | 4.4% | 5.8% | 4.4% | 2.2% | 1.8% | 0.22% |
| May 2026 | 39.7% | 41.5% | 5.2% | 5.1% | 4.3% | 2.2% | 1.8% | 0.22% |
| Jun 2026 | 43.3% | 38.2% | 5.7% | 5.1% | 3.2% | 2.4% | 1.8% | 0.23% |
| Jul 2026 | 41.3% | 39.7% | 5.7% | 5.3% | 3.7% | 2.2% | 1.8% | 0.26% |
| Aug 2026 | 45.3% | 36.5% | 6.1% | 4.4% | 3.4% | 2.2% | 1.8% | 0.2% |
| Sep 2026 | — | — | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 45.3% | 580K | -0.7% | +4 points | |
| 2, held 2nd | 36.5% | 468K | -16.6% | -3.1 points | |
| 3, held 3rd | 6.1% | 78.5K | -2.7% | +0.4 points | |
| 4, held 4th | 4.4% | 56.5K | -24.1% | -0.8 points | |
| 5, held 5th | 3.4% | 43.7K | -17.2% | -0.3 points | |
| 6, held 6th | 2.2% | 28.6K | -9.5% | 0 points | |
| 7, held 7th | 1.8% | 23.2K | -11.5% | 0 points | |
| 8, held 8th | 0.2% | 2.6K | -29.2% | -0.1 points |
45.3%
held 1st · 580K estimated branded searches · -0.7% vs prior month · +4 points
2.
36.5%
held 2nd · 468K estimated branded searches · -16.6% vs prior month · -3.1 points
3.
DripDrop6.1%
held 3rd · 78.5K estimated branded searches · -2.7% vs prior month · +0.4 points
4.4%
held 4th · 56.5K estimated branded searches · -24.1% vs prior month · -0.8 points
3.4%
held 5th · 43.7K estimated branded searches · -17.2% vs prior month · -0.3 points
6.
Cure2.2%
held 6th · 28.6K estimated branded searches · -9.5% vs prior month · 0 points
7.
Waterboy1.8%
held 7th · 23.2K estimated branded searches · -11.5% vs prior month · 0 points
8.
Hydrant0.2%
held 8th · 2.6K estimated branded searches · -29.2% vs prior month · -0.1 points
Compare search popularity between Liquid I.V. and its closest rivals
How has branded search demand for Liquid I.V. changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Liquid I.V. worldwide rose from 383K to 580K.
- Across the 11 months ending August 2026, Liquid I.V.’s estimated Share of Search among electrolyte drink mix brands worldwide increased from 41.2% to 45.3%.
- Across the 11 months ending August 2026, Liquid I.V.’s estimated Share of Search among electrolyte drink mix brands worldwide peaked at 45.3% in August 2026 and was lowest at 36.5% in January 2026.
How did search popularity change for electrolyte drink mix brands worldwide in August 2026?
6 changes
In August 2026, Liquid I.V. gained estimated Share of Search among electrolyte drink mix brands worldwide, from 41.3% to 45.3%.
In August 2026, LMNT lost estimated Share of Search among electrolyte drink mix brands worldwide, from 39.7% to 36.5%.
In August 2026, Ultima Replenisher lost estimated Share of Search among electrolyte drink mix brands worldwide, from 5.3% to 4.4%.
DripDrop’s estimated Share of Search among electrolyte drink mix brands worldwide has gained ground for 3 months in a row, from 5.2% to 6.1% in August 2026.
Estimated monthly branded searches for Cure worldwide rose 91% over 11 measured months, from 15K to 28.6K in August 2026.
Estimated monthly branded searches for Hydrant worldwide rose 36.8% over 11 measured months, from 1.9K to 2.6K in August 2026.
How is Liquid I.V. measured?
Brandwave collects information about searches that people make online using Liquid I.V.’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- liquid i.v.
- liquid iv
- liquid iv electrolytes
- liquid iv hydration
- liquidiv
Who owns Liquid I.V.?
Liquid I.V. is owned by 
Dr. Squatch and 
Wild, owned by the same company, worldwide.
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Is Liquid I.V. your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.