Brandwave

How popular isNuun in search?

In September 2026, there were an estimated 49.8K branded searches for Nuun worldwide which is down 8.5% over the last 12 months. Nuun holds 2.1% estimated Share of Search among electrolyte drink brands worldwide and is ranked 9th of 13 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Gatorade42.3%
  2. LMNT15.8%
  3. Powerade12.7%
  4. Musashi10.4%
  5. Hydralyte5.3%
  6. DripDrop2.7%
  7. Ultima Replenisher2.2%
  8. Skratch Labs2.2%
  9. Nuun2.1%
  10. Horleys2.1%
  11. +3 more
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Which electrolyte drink brands compete with Nuun?

Nuun against electrolyte drink brands worldwide, by month

Share of Search by month for Gatorade, LMNT, Powerade, Musashi, Hydralyte, DripDrop, Ultima Replenisher, Skratch Labs, Nuun, Horleys. The figures are in the table below the chart.

View monthly share of search table
MonthGatoradeLMNTPoweradeMusashiHydralyteDripDropUltima ReplenisherSkratch LabsNuunHorleysCureWaterboyHydrant
Oct 202539.8%17.4%11.9%11.9%5%2.4%2.1%2.5%2.6%2.4%0.72%1.2%0.09%
Nov 202540.3%17.3%12%12%5%2.1%2.1%2.1%2.4%2.4%0.97%1.2%0.08%
Dec 202540.4%17.9%12.1%12.1%5%2.1%2.1%2.1%2.3%2%1.1%0.92%0.06%
Jan 202636.9%21.6%11%11%5.5%2%2.8%1.9%2.5%2.2%1.1%1.1%0.12%
Feb 202639.3%19%11.7%11.7%5%2.1%2.5%2%2.8%1.9%1%0.79%0.11%
Mar 202639.3%17.4%11.8%14.5%4.1%2.1%2.6%2.1%2.5%1.9%0.94%0.71%0.09%
Apr 202640.3%20.1%12.1%9.9%4.1%2.1%2.8%2.1%2.5%2%1.1%0.87%0.11%
May 202639.8%20%14.6%8%4%2.5%2.4%2.1%2.5%2%1%0.86%0.1%
Jun 202637.3%19.2%16.8%9.2%3.8%2.9%2.6%1.6%2.6%1.8%1.2%0.89%0.11%
Jul 202636.4%20.4%16.4%9%3.7%2.9%2.7%1.9%2.5%1.8%1.1%0.95%0.13%
Aug 202639.4%18.4%14.5%9.7%4.2%3.1%2.2%1.7%2.2%2.4%1.1%0.91%0.1%
Sep 202642.3%15.8%12.7%10.4%5.3%2.7%2.2%2.2%2.1%2.1%1.1%0.88%0.08%

  1. 1.Gatorade

    42.3%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.LMNT

    15.8%

    Held 2nd. 374K estimated branded searches, -20.1% vs prior month. Share -2.6 points.

  3. 3.Powerade

    12.7%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  4. 4.Musashi

    10.4%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Hydralyte

    5.3%

    Held 5th. 125K estimated branded searches, +18.4% vs prior month. Share +1.1 points.

  6. 6.DripDrop

    2.7%

    Held 6th. 63K estimated branded searches, -19.7% vs prior month. Share -0.4 points.

  7. 7.Ultima Replenisher

    2.2%

    Moved from 8th to 7th. 52.7K estimated branded searches, -6.7% vs prior month. Share 0 points.

  8. 8.Skratch Labs

    2.2%

    Moved from 10th to 8th. 51.6K estimated branded searches, +18% vs prior month. Share +0.5 points.

  9. 9.Nuun

    2.1%

    Held 9th. 49.8K estimated branded searches, -11.3% vs prior month. Share -0.1 points.

  10. 10.Horleys

    2.1%

    Moved from 7th to 10th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  11. 11.Cure

    1.1%

    Held 11th. 26.4K estimated branded searches, -7.8% vs prior month. Share 0 points.

  12. 12.Waterboy

    0.88%

    Held 12th. 20.9K estimated branded searches, -10% vs prior month. Share 0 points.

  13. 13.Hydrant

    0.08%

    Held 13th. 1.9K estimated branded searches, -25.8% vs prior month. Share 0 points.

Compare search popularity between Nuun and its closest rivals

Every comparison with Nuun

How has branded search demand for Nuun changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Nuun worldwide fell from 54.4K to 49.8K.
  • Across the 12 months ending September 2026, Nuun’s estimated Share of Search among electrolyte drink brands worldwide decreased from 2.6% to 2.1%.
  • Across the 12 months ending September 2026, Nuun fell from 6th to 9th among electrolyte drink brands worldwide.

How did search popularity change for electrolyte drink brands worldwide in September 2026?

  1. In September 2026, Gatorade gained estimated Share of Search among electrolyte drink brands worldwide, from 39.4% to 42.3%.

  2. In September 2026, Hydralyte gained estimated Share of Search among electrolyte drink brands worldwide, from 4.2% to 5.3%.

  3. In September 2026, Musashi gained estimated Share of Search among electrolyte drink brands worldwide, from 9.7% to 10.4%.

  4. In September 2026, LMNT lost estimated Share of Search among electrolyte drink brands worldwide, from 18.4% to 15.8%.

  5. In September 2026, Powerade lost estimated Share of Search among electrolyte drink brands worldwide, from 14.5% to 12.7%.

  6. In September 2026, Skratch Labs rose from 10th to 8th among electrolyte drink brands worldwide.

Where does Nuun compete?

Nuun is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Electrolyte powder brands5th of 51.5%Show ranking
Sports drink powder brands4th of 62%Show ranking
Electrolyte drink brands9th of 132.1%Shown above
Electrolyte and hydration brands4th of 44.9%Show ranking
Vitamin water brands4th of 66.7%Show ranking

How is Nuun measured?

Brandwave collects information about searches that people make online using Nuun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • nuun
  • nuun electrolyte powder
  • nuun electrolytes
  • nuun hydration
  • nuun tablets

Do you work for Nuun? To request corrections or removal please contact us via our support page and we will be happy to assist.

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