Nuun vs Vitaminwater:Which is more popular by branded search?
In August 2026, Vitaminwater had more branded searches than Nuun among vitamin water brands worldwide. Vitaminwater was estimated to have 201K branded searches compared to Nuun’s 14.8K, and held a 30.9% Share of Search versus Nuun’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nuun or Vitaminwater?
Compare the vitamin water brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vitaminwater, Nuun. The figures are in the table below the chart.
View monthly share of search table
| Month | Berocca | Vitaminwater | Volvic | Phizz | Vitamin Well | Nuun |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 23.9% | 10.7% | 1.2% | 8.8% | 2.1% |
| Nov 2025 | 51.8% | 23.2% | 12.8% | 1.1% | 8.5% | 2.6% |
| Dec 2025 | 51.4% | 28.2% | 10.3% | 1.1% | 6.9% | 2.1% |
| Jan 2026 | 49% | 26.9% | 12% | 1.6% | 8.1% | 2.4% |
| Feb 2026 | 44% | 29.5% | 13.2% | 1.8% | 8.9% | 2.6% |
| Mar 2026 | 42.9% | 28.8% | 12.9% | 1.7% | 10.6% | 3.2% |
| Apr 2026 | 41.8% | 28.1% | 15.4% | 1.4% | 10.3% | 3.1% |
| May 2026 | 39.4% | 26.5% | 17.7% | 1.6% | 11.9% | 2.9% |
| Jun 2026 | 37.8% | 31% | 17% | 1.5% | 9.3% | 3.4% |
| Jul 2026 | 35.4% | 23.8% | 15.9% | 13% | 8.7% | 3.2% |
| Aug 2026 | 30.9% | 30.9% | 16.9% | 11.4% | 7.6% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nuun and Vitaminwater comparison changed over the last 12 months?
3 findings
- Vitaminwater was ahead of Nuun in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nuun’s estimated Share of Search among vitamin water brands worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 11 months ending August 2026, Vitaminwater’s estimated Share of Search among vitamin water brands worldwide moved from 23.9% to 30.9%, and its estimated monthly branded searches moved from 135K to 201K.
How did search popularity change for vitamin water brands worldwide in August 2026?
2 changes
In August 2026, Vitaminwater gained estimated Share of Search among vitamin water brands worldwide, from 23.8% to 30.9%.
In August 2026, Nuun lost estimated Share of Search among vitamin water brands worldwide, from 3.2% to 2.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Nuun’s and Vitaminwater’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nuun
1 branded search term
- nuun tablets
Vitaminwater
1 branded search term
- vitaminwater
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.