Brandwave

How popular isNuun in search?

In August 2026, there were an estimated 14.8K branded searches for Nuun worldwide which is up 22.3% over the last 11 months. Nuun holds 2.3% estimated Share of Search among vitamin water brands worldwide and is ranked 6th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Berocca30.9%
  2. Vitaminwater30.9%
  3. Volvic16.9%
  4. Phizz11.4%
  5. Vitamin Well7.6%
  6. Nuun2.3%
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Which vitamin water brands compete with Nuun?

Nuun against vitamin water brands worldwide, by month

Share of Search by month for Berocca, Vitaminwater, Volvic, Phizz, Vitamin Well, Nuun. The figures are in the table below the chart.

View monthly share of search table
MonthBeroccaVitaminwaterVolvicPhizzVitamin WellNuun
Oct 202553.3%23.9%10.7%1.2%8.8%2.1%
Nov 202551.8%23.2%12.8%1.1%8.5%2.6%
Dec 202551.4%28.2%10.3%1.1%6.9%2.1%
Jan 202649%26.9%12%1.6%8.1%2.4%
Feb 202644%29.5%13.2%1.8%8.9%2.6%
Mar 202642.9%28.8%12.9%1.7%10.6%3.2%
Apr 202641.8%28.1%15.4%1.4%10.3%3.1%
May 202639.4%26.5%17.7%1.6%11.9%2.9%
Jun 202637.8%31%17%1.5%9.3%3.4%
Jul 202635.4%23.8%15.9%13%8.7%3.2%
Aug 202630.9%30.9%16.9%11.4%7.6%2.3%
Sep 2026——————

  1. 1.Berocca

    30.9%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -4.5 points.

  2. 2.Vitaminwater

    30.9%

    Held 2nd. 201K estimated branded searches, +48.9% vs prior month. Share +7.1 points.

  3. 3.Volvic

    16.9%

    Held 3rd. 110K estimated branded searches, +21.5% vs prior month. Share +1 points.

  4. 4.Phizz

    11.4%

    Held 4th. 74K estimated branded searches, 0% vs prior month. Share -1.6 points.

  5. 5.Vitamin Well

    7.6%

    Held 5th. 49.5K estimated branded searches, 0% vs prior month. Share -1.1 points.

  6. 6.Nuun

    2.3%

    Held 6th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

Compare search popularity between Nuun and its closest rivals

How has branded search demand for Nuun changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nuun worldwide rose from 12.1K to 14.8K.
  • Across the 11 months ending August 2026, Nuun’s estimated Share of Search among vitamin water brands worldwide peaked at 3.4% in June 2026 and was lowest at 2.1% in December 2025.
  • Across the 11 months ending August 2026, Nuun fell from 5th to 6th among vitamin water brands worldwide.

How did search popularity change for vitamin water brands worldwide in August 2026?

  1. In August 2026, Vitaminwater gained estimated Share of Search among vitamin water brands worldwide, from 23.8% to 30.9%.

  2. In August 2026, Volvic gained estimated Share of Search among vitamin water brands worldwide, from 15.9% to 16.9%.

  3. In August 2026, Berocca lost estimated Share of Search among vitamin water brands worldwide, from 35.4% to 30.9%.

  4. In August 2026, Phizz lost estimated Share of Search among vitamin water brands worldwide, from 13% to 11.4%.

  5. In August 2026, Vitamin Well lost estimated Share of Search among vitamin water brands worldwide, from 8.7% to 7.6%.

  6. In August 2026, Nuun lost estimated Share of Search among vitamin water brands worldwide, from 3.2% to 2.3%.

Where does Nuun compete?

Nuun is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Electrolyte powder brands4th of 51.3%Show ranking
Vitamin water brands6th of 62.3%Shown above
Sports drink powder brands5th of 67.6%Show ranking

How is Nuun measured?

Brandwave collects information about searches that people make online using Nuun’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nuun tablets

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How the Brand Demand Index is measured

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