Nuun vs Vitamin Well:Which is more popular by branded search?
In August 2026, Vitamin Well had more branded searches than Nuun among vitamin water brands worldwide. Vitamin Well was estimated to have 49.5K branded searches compared to Nuun’s 14.8K, and held a 7.6% Share of Search versus Nuun’s 2.3%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nuun or Vitamin Well?
Compare the vitamin water brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Vitamin Well, Nuun. The figures are in the table below the chart.
View monthly share of search table
| Month | Berocca | Vitaminwater | Volvic | Phizz | Vitamin Well | Nuun |
|---|---|---|---|---|---|---|
| Oct 2025 | 53.3% | 23.9% | 10.7% | 1.2% | 8.8% | 2.1% |
| Nov 2025 | 51.8% | 23.2% | 12.8% | 1.1% | 8.5% | 2.6% |
| Dec 2025 | 51.4% | 28.2% | 10.3% | 1.1% | 6.9% | 2.1% |
| Jan 2026 | 49% | 26.9% | 12% | 1.6% | 8.1% | 2.4% |
| Feb 2026 | 44% | 29.5% | 13.2% | 1.8% | 8.9% | 2.6% |
| Mar 2026 | 42.9% | 28.8% | 12.9% | 1.7% | 10.6% | 3.2% |
| Apr 2026 | 41.8% | 28.1% | 15.4% | 1.4% | 10.3% | 3.1% |
| May 2026 | 39.4% | 26.5% | 17.7% | 1.6% | 11.9% | 2.9% |
| Jun 2026 | 37.8% | 31% | 17% | 1.5% | 9.3% | 3.4% |
| Jul 2026 | 35.4% | 23.8% | 15.9% | 13% | 8.7% | 3.2% |
| Aug 2026 | 30.9% | 30.9% | 16.9% | 11.4% | 7.6% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
How has the Nuun and Vitamin Well comparison changed over the last 12 months?
3 findings
- Vitamin Well was ahead of Nuun in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Nuun’s estimated Share of Search among vitamin water brands worldwide moved from 2.1% to 2.3%, and its estimated monthly branded searches moved from 12.1K to 14.8K.
- Across the 11 months ending August 2026, Vitamin Well’s estimated Share of Search among vitamin water brands worldwide moved from 8.8% to 7.6%, and its estimated monthly branded searches held steady at 49.5K.
How did search popularity change for vitamin water brands worldwide in August 2026?
2 changes
In August 2026, Vitamin Well lost estimated Share of Search among vitamin water brands worldwide, from 8.7% to 7.6%.
In August 2026, Nuun lost estimated Share of Search among vitamin water brands worldwide, from 3.2% to 2.3%.
How each brand is measured
Brandwave collects information about searches that people make online using Nuun’s and Vitamin Well’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nuun
1 branded search term
- nuun tablets
Vitamin Well
1 branded search term
- vitamin well
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.