Brandwave

How popular isNuun in search?

In August 2026, there were an estimated 14.8K branded searches for Nuun worldwide which is up 22.3% over the last 11 months. Nuun holds 7.6% estimated Share of Search among sports drink powder brands worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. High546.6%
  2. Skratch Labs22.5%
  3. Lucozade Sport13.9%
  4. Precision Hydration9.3%
  5. Nuun7.6%
  6. SiS0.05%
Nuun website (opens in a new tab)

Follow Nuun and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which sports drink powder brands compete with Nuun?

Nuun against sports drink powder brands worldwide, by month

Share of Search by month for High5, Skratch Labs, Lucozade Sport, Precision Hydration, Nuun. The figures are in the table below the chart.

View monthly share of search table
MonthHigh5Skratch LabsLucozade SportPrecision HydrationNuunSiS
Oct 202552.8%24.8%10.7%5.8%5.8%0.08%
Nov 202555.3%21.3%11.2%6.1%6.1%0.06%
Dec 202552.3%24.4%12.8%4.7%5.7%0.03%
Jan 202655.1%21.6%11.1%6.1%6.1%0.06%
Feb 202650.4%23.7%12.4%6.7%6.7%0.08%
Mar 202644.6%25.7%13.4%8.9%7.3%0.07%
Apr 202644.6%25.7%13.4%8.9%7.3%0.05%
May 202644.5%25.9%13.3%8.9%7.3%0.05%
Jun 202644.4%21.5%16.3%8.9%8.9%0.05%
Jul 202642.5%24.8%15.6%8.5%8.5%0.05%
Aug 202646.6%22.5%13.9%9.3%7.6%0.05%
Sep 2026——————

  1. 1.High5

    46.6%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +4 points.

  2. 2.Skratch Labs

    22.5%

    Held 2nd. 43.7K estimated branded searches, -17.2% vs prior month. Share -2.3 points.

  3. 3.Lucozade Sport

    13.9%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.6 points.

  4. 4.Precision Hydration

    9.3%

    Moved from 5th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Nuun

    7.6%

    Moved from 4th to 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.SiS

    0.05%

    Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Nuun and its closest rivals

How has branded search demand for Nuun changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Nuun worldwide rose from 12.1K to 14.8K.
  • Across the 11 months ending August 2026, Nuun’s estimated Share of Search among sports drink powder brands worldwide increased from 5.8% to 7.6%.
  • Across the 11 months ending August 2026, Nuun’s estimated Share of Search among sports drink powder brands worldwide peaked at 8.9% in June 2026 and was lowest at 5.7% in December 2025.
  • Across the 11 months ending August 2026, Nuun fell from 4th to 5th among sports drink powder brands worldwide.

How did search popularity change for sports drink powder brands worldwide in August 2026?

  1. In August 2026, Precision Hydration overtook Nuun to rank 4th among sports drink powder brands worldwide, at 9.3%.

  2. In August 2026, High5 gained estimated Share of Search among sports drink powder brands worldwide, from 42.5% to 46.6%.

  3. In August 2026, Skratch Labs lost estimated Share of Search among sports drink powder brands worldwide, from 24.8% to 22.5%.

  4. In August 2026, Lucozade Sport lost estimated Share of Search among sports drink powder brands worldwide, from 15.6% to 13.9%.

  5. In August 2026, Nuun lost estimated Share of Search among sports drink powder brands worldwide, from 8.5% to 7.6%.

  6. Estimated monthly branded searches for SiS worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.

Where does Nuun compete?

Nuun is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Electrolyte powder brands4th of 51.3%Show ranking
Vitamin water brands6th of 62.3%Show ranking
Sports drink powder brands5th of 67.6%Shown above

How is Nuun measured?

Brandwave collects information about searches that people make online using Nuun’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • nuun tablets

Do you work for Nuun? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Nuun your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free