Brandwave

How popular isSkratch Labs in search?

In August 2026, there were an estimated 43.7K branded searches for Skratch Labs worldwide which is down 15.4% over the last 11 months. Skratch Labs holds 22.5% estimated Share of Search among sports drink powder brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. High546.6%
  2. Skratch Labs22.5%
  3. Lucozade Sport13.9%
  4. Precision Hydration9.3%
  5. Nuun7.6%
  6. SiS0.05%
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Which sports drink powder brands compete with Skratch Labs?

Skratch Labs against sports drink powder brands worldwide, by month

Share of Search by month for High5, Skratch Labs, Lucozade Sport, Precision Hydration, Nuun. The figures are in the table below the chart.

View monthly share of search table
MonthHigh5Skratch LabsLucozade SportPrecision HydrationNuunSiS
Oct 202552.8%24.8%10.7%5.8%5.8%0.08%
Nov 202555.3%21.3%11.2%6.1%6.1%0.06%
Dec 202552.3%24.4%12.8%4.7%5.7%0.03%
Jan 202655.1%21.6%11.1%6.1%6.1%0.06%
Feb 202650.4%23.7%12.4%6.7%6.7%0.08%
Mar 202644.6%25.7%13.4%8.9%7.3%0.07%
Apr 202644.6%25.7%13.4%8.9%7.3%0.05%
May 202644.5%25.9%13.3%8.9%7.3%0.05%
Jun 202644.4%21.5%16.3%8.9%8.9%0.05%
Jul 202642.5%24.8%15.6%8.5%8.5%0.05%
Aug 202646.6%22.5%13.9%9.3%7.6%0.05%
Sep 2026——————

  1. 1.High5

    46.6%

    Held 1st. 90.5K estimated branded searches, 0% vs prior month. Share +4 points.

  2. 2.Skratch Labs

    22.5%

    Held 2nd. 43.7K estimated branded searches, -17.2% vs prior month. Share -2.3 points.

  3. 3.Lucozade Sport

    13.9%

    Held 3rd. 27.1K estimated branded searches, -18.1% vs prior month. Share -1.6 points.

  4. 4.Precision Hydration

    9.3%

    Moved from 5th to 4th. 18.1K estimated branded searches, 0% vs prior month. Share +0.8 points.

  5. 5.Nuun

    7.6%

    Moved from 4th to 5th. 14.8K estimated branded searches, -18.2% vs prior month. Share -0.9 points.

  6. 6.SiS

    0.05%

    Held 6th. 90 estimated branded searches, -18.2% vs prior month. Share 0 points.

Compare search popularity between Skratch Labs and its closest rivals

How has branded search demand for Skratch Labs changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Skratch Labs worldwide fell from 51.7K to 43.7K.
  • Across the 11 months ending August 2026, Skratch Labs’ estimated Share of Search among sports drink powder brands worldwide decreased from 24.8% to 22.5%.
  • Across the 11 months ending August 2026, Skratch Labs’ estimated Share of Search among sports drink powder brands worldwide peaked at 25.9% in May 2026 and was lowest at 21.3% in November 2025.

How did search popularity change for sports drink powder brands worldwide in August 2026?

  1. In August 2026, Precision Hydration overtook Nuun to rank 4th among sports drink powder brands worldwide, at 9.3%.

  2. In August 2026, High5 gained estimated Share of Search among sports drink powder brands worldwide, from 42.5% to 46.6%.

  3. In August 2026, Skratch Labs lost estimated Share of Search among sports drink powder brands worldwide, from 24.8% to 22.5%.

  4. In August 2026, Lucozade Sport lost estimated Share of Search among sports drink powder brands worldwide, from 15.6% to 13.9%.

  5. In August 2026, Nuun lost estimated Share of Search among sports drink powder brands worldwide, from 8.5% to 7.6%.

  6. Estimated monthly branded searches for SiS worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.

Where does Skratch Labs compete?

Skratch Labs is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Electrolyte drink mix brands5th of 83.4%Show ranking
Sports drink powder brands2nd of 622.5%Shown above

How is Skratch Labs measured?

Brandwave collects information about searches that people make online using Skratch Labs’ name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms

  • skratch drink mix
  • skratch electrolytes
  • skratch hydration
  • skratch labs
  • skratchlabs

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How the Brand Demand Index is measured

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