Brandwave

SiS vs Skratch Labs:Which is more popular by branded search?

In August 2026, Skratch Labs had more branded searches than SiS among sports drink powder brands worldwide. Skratch Labs was estimated to have 43.7K branded searches compared to SiS’s 90, and held a 22.5% Share of Search versus SiS’s 0.05%. These are worldwide searches for English-language branded terms.

Share of Search among sports drink powder brands worldwide in August 2026Which is more popular in search, SiS or Skratch Labs?
SiS0.05%90 searches
vs
Skratch Labs22.5%43.7K searches

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Which is more popular in search, SiS or Skratch Labs?

Compare the sports drink powder brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

SiS and Skratch Labs among sports drink powder brands worldwide, by month

Share of Search by month for Skratch Labs, SiS. The figures are in the table below the chart.

View monthly share of search table
MonthHigh5Skratch LabsLucozade SportPrecision HydrationNuunSiS
Oct 202552.8%24.8%10.7%5.8%5.8%0.08%
Nov 202555.3%21.3%11.2%6.1%6.1%0.06%
Dec 202552.3%24.4%12.8%4.7%5.7%0.03%
Jan 202655.1%21.6%11.1%6.1%6.1%0.06%
Feb 202650.4%23.7%12.4%6.7%6.7%0.08%
Mar 202644.6%25.7%13.4%8.9%7.3%0.07%
Apr 202644.6%25.7%13.4%8.9%7.3%0.05%
May 202644.5%25.9%13.3%8.9%7.3%0.05%
Jun 202644.4%21.5%16.3%8.9%8.9%0.05%
Jul 202642.5%24.8%15.6%8.5%8.5%0.05%
Aug 202646.6%22.5%13.9%9.3%7.6%0.05%
Sep 2026——————

How has the SiS and Skratch Labs comparison changed over the last 12 months?

  • Skratch Labs was ahead of SiS in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, SiS’s estimated Share of Search among sports drink powder brands worldwide moved from 0.08% to 0.05%, and its estimated monthly branded searches moved from 170 to 90.
  • Across the 11 months ending August 2026, Skratch Labs’ estimated Share of Search among sports drink powder brands worldwide moved from 24.8% to 22.5%, and its estimated monthly branded searches moved from 51.7K to 43.7K.

How did search popularity change for sports drink powder brands worldwide in August 2026?

  1. In August 2026, Skratch Labs lost estimated Share of Search among sports drink powder brands worldwide, from 24.8% to 22.5%.

  2. Estimated monthly branded searches for SiS worldwide fell 47.1% over 11 measured months, from 170 to 90 in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using SiS’s and Skratch Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

SiS

1 branded search term

  • sis sports nutrition

Skratch Labs

5 branded search terms

  • skratch drink mix
  • skratch electrolytes
  • skratch hydration
  • skratch labs
  • skratchlabs

How the Brand Demand Index is measured

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