Brandwave

Electrolyte drink brands:Which are searched most?

In September 2026, Gatorade was the most searched among electrolyte drink brands worldwide, with an estimated 1M branded searches and 42.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Gatorade42.3%
  2. LMNT15.8%
  3. Powerade12.7%
  4. Musashi10.4%
  5. Hydralyte5.3%
  6. DripDrop2.7%
  7. Ultima Replenisher2.2%
  8. Skratch Labs2.2%
  9. Nuun2.1%
  10. Horleys2.1%
  11. +3 more

Follow electrolyte drink brands and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Track your brand in this set →

Share of SearchLeaderboard

Compare the electrolyte drink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among electrolyte drink brands worldwide, by month

Share of Search by month for Gatorade, LMNT, Powerade, Musashi, Hydralyte, DripDrop, Ultima Replenisher, Skratch Labs, Nuun, Horleys. The figures are in the table below the chart.

View monthly share of search table
MonthGatoradeLMNTPoweradeMusashiHydralyteDripDropUltima ReplenisherSkratch LabsNuunHorleysCureWaterboyHydrant
Oct 202539.8%17.4%11.9%11.9%5%2.4%2.1%2.5%2.6%2.4%0.72%1.2%0.09%
Nov 202540.3%17.3%12%12%5%2.1%2.1%2.1%2.4%2.4%0.97%1.2%0.08%
Dec 202540.4%17.9%12.1%12.1%5%2.1%2.1%2.1%2.3%2%1.1%0.92%0.06%
Jan 202636.9%21.6%11%11%5.5%2%2.8%1.9%2.5%2.2%1.1%1.1%0.12%
Feb 202639.3%19%11.7%11.7%5%2.1%2.5%2%2.8%1.9%1%0.79%0.11%
Mar 202639.3%17.4%11.8%14.5%4.1%2.1%2.6%2.1%2.5%1.9%0.94%0.71%0.09%
Apr 202640.3%20.1%12.1%9.9%4.1%2.1%2.8%2.1%2.5%2%1.1%0.87%0.11%
May 202639.8%20%14.6%8%4%2.5%2.4%2.1%2.5%2%1%0.86%0.1%
Jun 202637.3%19.2%16.8%9.2%3.8%2.9%2.6%1.6%2.6%1.8%1.2%0.89%0.11%
Jul 202636.4%20.4%16.4%9%3.7%2.9%2.7%1.9%2.5%1.8%1.1%0.95%0.13%
Aug 202639.4%18.4%14.5%9.7%4.2%3.1%2.2%1.7%2.2%2.4%1.1%0.91%0.1%
Sep 202642.3%15.8%12.7%10.4%5.3%2.7%2.2%2.2%2.1%2.1%1.1%0.88%0.08%

This month’s ranking, September 2026

  1. 1.Gatorade

    42.3%

    Held 1st. 1M estimated branded searches, 0% vs prior month. Share +2.9 points.

  2. 2.LMNT

    15.8%

    Held 2nd. 374K estimated branded searches, -20.1% vs prior month. Share -2.6 points.

  3. 3.Powerade

    12.7%

    Held 3rd. 301K estimated branded searches, -18.2% vs prior month. Share -1.8 points.

  4. 4.Musashi

    10.4%

    Held 4th. 246K estimated branded searches, 0% vs prior month. Share +0.7 points.

  5. 5.Hydralyte

    5.3%

    Held 5th. 125K estimated branded searches, +18.4% vs prior month. Share +1.1 points.

  6. 6.DripDrop

    2.7%

    Held 6th. 63K estimated branded searches, -19.7% vs prior month. Share -0.4 points.

  7. 7.Ultima Replenisher

    2.2%

    Moved from 8th to 7th. 52.7K estimated branded searches, -6.7% vs prior month. Share 0 points.

  8. 8.Skratch Labs

    2.2%

    Moved from 10th to 8th. 51.6K estimated branded searches, +18% vs prior month. Share +0.5 points.

  9. 9.Nuun

    2.1%

    Held 9th. 49.8K estimated branded searches, -11.3% vs prior month. Share -0.1 points.

  10. 10.Horleys

    2.1%

    Moved from 7th to 10th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.3 points.

  11. 11.Cure

    1.1%

    Held 11th. 26.4K estimated branded searches, -7.8% vs prior month. Share 0 points.

  12. 12.Waterboy

    0.88%

    Held 12th. 20.9K estimated branded searches, -10% vs prior month. Share 0 points.

  13. 13.Hydrant

    0.08%

    Held 13th. 1.9K estimated branded searches, -25.8% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among electrolyte drink brands worldwide?

In September 2026, Gatorade was the most searched among electrolyte drink brands worldwide, with an estimated 1M branded searches and 42.3% estimated Share of Search within this set. LMNT is in 2nd place, 26.5 percentage points behind at 15.8% Share of Search.

Global electrolyte drink brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Gatorade39.8% → 42.3%42.3%Sep 202636.4%Jul 20261st
LMNT17.4% → 15.8%21.6%Jan 202615.8%Sep 20262nd
Powerade11.9% → 12.7%16.8%Jun 202611%Jan 20264th → 3rd
Musashi11.9% → 10.4%14.5%Mar 20268%May 20263rd → 4th
Hydralyte5% → 5.3%5.5%Jan 20263.7%Jul 20265th
DripDrop2.4% → 2.7%3.1%Aug 20262%Jan 20268th → 6th
Ultima Replenisher2.1% → 2.2%2.8%Jan 20262.1%Nov 202510th → 7th
Skratch Labs2.5% → 2.2%2.5%Oct 20251.6%Jun 20267th → 8th
Nuun2.6% → 2.1%2.8%Feb 20262.1%Sep 20266th → 9th
Horleys2.4% → 2.1%2.4%Nov 20251.8%Jul 20269th → 10th
Cure0.72% → 1.1%1.2%Jun 20260.72%Oct 202512th → 11th
Waterboy1.2% → 0.88%1.2%Nov 20250.71%Mar 202611th → 12th
Hydrant0.09% → 0.08%0.13%Jul 20260.06%Dec 202513th

Each finding as a sentence

  • Across the 12 months ending September 2026, Gatorade’s estimated Share of Search among electrolyte drink brands worldwide increased from 39.8% to 42.3%.
  • Across the 12 months ending September 2026, LMNT’s estimated Share of Search among electrolyte drink brands worldwide decreased from 17.4% to 15.8%.
  • Across the 12 months ending September 2026, Powerade’s estimated Share of Search among electrolyte drink brands worldwide increased from 11.9% to 12.7%.
  • Across the 12 months ending September 2026, Musashi’s estimated Share of Search among electrolyte drink brands worldwide decreased from 11.9% to 10.4%.
  • Across the 12 months ending September 2026, Nuun’s estimated Share of Search among electrolyte drink brands worldwide decreased from 2.6% to 2.1%.
  • Across the 12 months ending September 2026, Gatorade’s estimated Share of Search among electrolyte drink brands worldwide peaked at 42.3% in September 2026 and was lowest at 36.4% in July 2026.
  • Across the 12 months ending September 2026, LMNT’s estimated Share of Search among electrolyte drink brands worldwide peaked at 21.6% in January 2026 and was lowest at 15.8% in September 2026.
  • Across the 12 months ending September 2026, Powerade’s estimated Share of Search among electrolyte drink brands worldwide peaked at 16.8% in June 2026 and was lowest at 11% in January 2026.
  • Across the 12 months ending September 2026, Musashi’s estimated Share of Search among electrolyte drink brands worldwide peaked at 14.5% in March 2026 and was lowest at 8% in May 2026.
  • Across the 12 months ending September 2026, Hydralyte’s estimated Share of Search among electrolyte drink brands worldwide peaked at 5.5% in January 2026 and was lowest at 3.7% in July 2026.
  • Across the 12 months ending September 2026, DripDrop’s estimated Share of Search among electrolyte drink brands worldwide peaked at 3.1% in August 2026 and was lowest at 2% in January 2026.
  • Across the 12 months ending September 2026, Powerade rose from 4th to 3rd among electrolyte drink brands worldwide.
  • Across the 12 months ending September 2026, Musashi fell from 3rd to 4th among electrolyte drink brands worldwide.
  • Across the 12 months ending September 2026, DripDrop rose from 8th to 6th among electrolyte drink brands worldwide.
  • Across the 12 months ending September 2026, Ultima Replenisher rose from 10th to 7th among electrolyte drink brands worldwide.
  • Across the 12 months ending September 2026, Skratch Labs fell from 7th to 8th among electrolyte drink brands worldwide.
  • Across the 12 months ending September 2026, Nuun fell from 6th to 9th among electrolyte drink brands worldwide.
  • Across the 12 months ending September 2026, Horleys fell from 9th to 10th among electrolyte drink brands worldwide.
  • Across the 12 months ending September 2026, Cure rose from 12th to 11th among electrolyte drink brands worldwide.
  • Across the 12 months ending September 2026, Waterboy fell from 11th to 12th among electrolyte drink brands worldwide.
  • Across the 12 months ending September 2026, Hydralyte and Hydrant held steady: their estimated Share of Search among electrolyte drink brands worldwide each moved less than 0.5 percentage points.

How did search popularity change for electrolyte drink brands worldwide in September 2026?

  1. In September 2026, Gatorade gained estimated Share of Search among electrolyte drink brands worldwide, from 39.4% to 42.3%.

  2. In September 2026, Hydralyte gained estimated Share of Search among electrolyte drink brands worldwide, from 4.2% to 5.3%.

  3. In September 2026, Musashi gained estimated Share of Search among electrolyte drink brands worldwide, from 9.7% to 10.4%.

  4. In September 2026, LMNT lost estimated Share of Search among electrolyte drink brands worldwide, from 18.4% to 15.8%.

  5. In September 2026, Powerade lost estimated Share of Search among electrolyte drink brands worldwide, from 14.5% to 12.7%.

  6. In September 2026, Skratch Labs rose from 10th to 8th among electrolyte drink brands worldwide.

  7. In September 2026, Ultima Replenisher rose from 8th to 7th among electrolyte drink brands worldwide.

  8. In September 2026, Horleys fell from 7th to 10th among electrolyte drink brands worldwide.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

See your own brand in this picture

Brandwave tracks your branded demand next to your campaigns, spend and outcomes, so you can see what moved your numbers, not just that they moved.

Start free