Lucozade Sport vs Skratch Labs:Which is more popular by branded search?
In August 2026, Skratch Labs had more branded searches than Lucozade Sport among sports drink powder brands worldwide. Skratch Labs was estimated to have 43.7K branded searches compared to Lucozade Sport’s 27.1K, and held a 22.5% Share of Search versus Lucozade Sport’s 13.9%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Lucozade Sport or Skratch Labs?
Compare the sports drink powder brands people search for. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skratch Labs, Lucozade Sport. The figures are in the table below the chart.
View monthly share of search table
| Month | High5 | Skratch Labs | Lucozade Sport | Precision Hydration | Nuun | SiS |
|---|---|---|---|---|---|---|
| Oct 2025 | 52.8% | 24.8% | 10.7% | 5.8% | 5.8% | 0.08% |
| Nov 2025 | 55.3% | 21.3% | 11.2% | 6.1% | 6.1% | 0.06% |
| Dec 2025 | 52.3% | 24.4% | 12.8% | 4.7% | 5.7% | 0.03% |
| Jan 2026 | 55.1% | 21.6% | 11.1% | 6.1% | 6.1% | 0.06% |
| Feb 2026 | 50.4% | 23.7% | 12.4% | 6.7% | 6.7% | 0.08% |
| Mar 2026 | 44.6% | 25.7% | 13.4% | 8.9% | 7.3% | 0.07% |
| Apr 2026 | 44.6% | 25.7% | 13.4% | 8.9% | 7.3% | 0.05% |
| May 2026 | 44.5% | 25.9% | 13.3% | 8.9% | 7.3% | 0.05% |
| Jun 2026 | 44.4% | 21.5% | 16.3% | 8.9% | 8.9% | 0.05% |
| Jul 2026 | 42.5% | 24.8% | 15.6% | 8.5% | 8.5% | 0.05% |
| Aug 2026 | 46.6% | 22.5% | 13.9% | 9.3% | 7.6% | 0.05% |
| Sep 2026 | — | — | — | — | — | — |
How has the Lucozade Sport and Skratch Labs comparison changed over the last 12 months?
3 findings
- Skratch Labs was ahead of Lucozade Sport in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Lucozade Sport’s estimated Share of Search among sports drink powder brands worldwide moved from 10.7% to 13.9%, and its estimated monthly branded searches moved from 22.2K to 27.1K.
- Across the 11 months ending August 2026, Skratch Labs’ estimated Share of Search among sports drink powder brands worldwide moved from 24.8% to 22.5%, and its estimated monthly branded searches moved from 51.7K to 43.7K.
How did search popularity change for sports drink powder brands worldwide in August 2026?
2 changes
In August 2026, Skratch Labs lost estimated Share of Search among sports drink powder brands worldwide, from 24.8% to 22.5%.
In August 2026, Lucozade Sport lost estimated Share of Search among sports drink powder brands worldwide, from 15.6% to 13.9%.
How each brand is measured
Brandwave collects information about searches that people make online using Lucozade Sport’s and Skratch Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Lucozade Sport
1 branded search term
- lucozade sport
Skratch Labs
5 branded search terms
- skratch drink mix
- skratch electrolytes
- skratch hydration
- skratch labs
- skratchlabs
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.