Nuun vs Skratch Labs:Which is searched more?
In September 2026, Nuun and Skratch Labs were level on Share of Search among electrolyte drink brands worldwide, with an estimated 49.8K versus 51.6K branded searches, at 2.1% and 2.2% estimated Share of Search. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Nuun or Skratch Labs?
Compare the electrolyte drink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Skratch Labs, Nuun. The figures are in the table below the chart.
View monthly share of search table
| Month | Gatorade | LMNT | Powerade | Musashi | Hydralyte | DripDrop | Ultima Replenisher | Skratch Labs | Nuun | Horleys | Cure | Waterboy | Hydrant |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 39.8% | 17.4% | 11.9% | 11.9% | 5% | 2.4% | 2.1% | 2.5% | 2.6% | 2.4% | 0.72% | 1.2% | 0.09% |
| Nov 2025 | 40.3% | 17.3% | 12% | 12% | 5% | 2.1% | 2.1% | 2.1% | 2.4% | 2.4% | 0.97% | 1.2% | 0.08% |
| Dec 2025 | 40.4% | 17.9% | 12.1% | 12.1% | 5% | 2.1% | 2.1% | 2.1% | 2.3% | 2% | 1.1% | 0.92% | 0.06% |
| Jan 2026 | 36.9% | 21.6% | 11% | 11% | 5.5% | 2% | 2.8% | 1.9% | 2.5% | 2.2% | 1.1% | 1.1% | 0.12% |
| Feb 2026 | 39.3% | 19% | 11.7% | 11.7% | 5% | 2.1% | 2.5% | 2% | 2.8% | 1.9% | 1% | 0.79% | 0.11% |
| Mar 2026 | 39.3% | 17.4% | 11.8% | 14.5% | 4.1% | 2.1% | 2.6% | 2.1% | 2.5% | 1.9% | 0.94% | 0.71% | 0.09% |
| Apr 2026 | 40.3% | 20.1% | 12.1% | 9.9% | 4.1% | 2.1% | 2.8% | 2.1% | 2.5% | 2% | 1.1% | 0.87% | 0.11% |
| May 2026 | 39.8% | 20% | 14.6% | 8% | 4% | 2.5% | 2.4% | 2.1% | 2.5% | 2% | 1% | 0.86% | 0.1% |
| Jun 2026 | 37.3% | 19.2% | 16.8% | 9.2% | 3.8% | 2.9% | 2.6% | 1.6% | 2.6% | 1.8% | 1.2% | 0.89% | 0.11% |
| Jul 2026 | 36.4% | 20.4% | 16.4% | 9% | 3.7% | 2.9% | 2.7% | 1.9% | 2.5% | 1.8% | 1.1% | 0.95% | 0.13% |
| Aug 2026 | 39.4% | 18.4% | 14.5% | 9.7% | 4.2% | 3.1% | 2.2% | 1.7% | 2.2% | 2.4% | 1.1% | 0.91% | 0.1% |
| Sep 2026 | 42.3% | 15.8% | 12.7% | 10.4% | 5.3% | 2.7% | 2.2% | 2.2% | 2.1% | 2.1% | 1.1% | 0.88% | 0.08% |
How has the Nuun and Skratch Labs comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Skratch Labs took it in September 2026.
- Across the 12 months ending September 2026, Nuun’s estimated Share of Search among electrolyte drink brands worldwide moved from 2.6% to 2.1%, and its estimated monthly branded searches moved from 54.4K to 49.8K.
- Across the 12 months ending September 2026, Skratch Labs’ estimated Share of Search among electrolyte drink brands worldwide moved from 2.5% to 2.2%, and its estimated monthly branded searches moved from 51.7K to 51.6K.
How did search popularity change for electrolyte drink brands worldwide in September 2026?
1 change
In September 2026, Skratch Labs rose from 10th to 8th among electrolyte drink brands worldwide.
Other head-to-heads among electrolyte drink brands
How each brand is measured
Brandwave collects information about searches that people make online using Nuun’s and Skratch Labs’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Nuun
5 branded search terms
- nuun
- nuun electrolyte powder
- nuun electrolytes
- nuun hydration
- nuun tablets
Skratch Labs
5 branded search terms
- skratch drink mix
- skratch electrolytes
- skratch hydration
- skratch labs
- skratchlabs
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