Brandwave

Electrolyte and hydration brands:Which are searched most?

In September 2026, Liquid I.V. was the most searched among electrolyte and hydration brands worldwide, with an estimated 475K branded searches and 46.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Liquid I.V.46.4%
  2. LMNT36.5%
  3. Hydralyte12.2%
  4. Nuun4.9%

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Share of SearchLeaderboard

Compare the electrolyte and rehydration brands people drink for sport, heat and recovery. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among electrolyte and hydration brands worldwide, by month

Share of Search by month for Liquid I.V., LMNT, Hydralyte, Nuun. The figures are in the table below the chart.

View monthly share of search table
MonthLiquid I.V.LMNTHydralyteNuun
Oct 202542.6%40%11.4%6%
Nov 202543.3%39.6%11.5%5.5%
Dec 202542.9%40.5%11.4%5.2%
Jan 202641.8%42.4%10.9%5%
Feb 202645.9%38.3%10%5.7%
Mar 202644%40.7%9.5%5.8%
Apr 202641.8%43.9%8.9%5.4%
May 202641.9%43.8%8.8%5.5%
Jun 202646%40.6%8.1%5.4%
Jul 202644.4%42.6%7.8%5.2%
Aug 202647.9%38.7%8.7%4.6%
Sep 202646.4%36.5%12.2%4.9%

This month’s ranking, September 2026

  1. 1.Liquid I.V.

    46.4%

    Held 1st. 475K estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  2. 2.LMNT

    36.5%

    Held 2nd. 374K estimated branded searches, -20.1% vs prior month. Share -2.1 points.

  3. 3.Hydralyte

    12.2%

    Held 3rd. 125K estimated branded searches, +18.4% vs prior month. Share +3.5 points.

  4. 4.Nuun

    4.9%

    Held 4th. 49.8K estimated branded searches, -11.3% vs prior month. Share +0.2 points.

Compare search popularity between leading brands

Which brand is most popular in search among electrolyte and hydration brands worldwide?

In September 2026, Liquid I.V. was the most searched among electrolyte and hydration brands worldwide, with an estimated 475K branded searches and 46.4% estimated Share of Search within this set. LMNT is in 2nd place, 9.8 percentage points behind at 36.5% Share of Search.

Global electrolyte and hydration brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Liquid I.V.42.6% → 46.4%47.9%Aug 202641.8%Jan 20261st
LMNT40% → 36.5%43.9%Apr 202636.5%Sep 20262nd
Hydralyte11.4% → 12.2%12.2%Sep 20267.8%Jul 20263rd
Nuun6% → 4.9%6%Oct 20254.6%Aug 20264th

Each finding as a sentence

  • Across the 12 months ending September 2026, Liquid I.V.’s estimated Share of Search among electrolyte and hydration brands worldwide increased from 42.6% to 46.4%.
  • Across the 12 months ending September 2026, LMNT’s estimated Share of Search among electrolyte and hydration brands worldwide decreased from 40% to 36.5%.
  • Across the 12 months ending September 2026, Hydralyte’s estimated Share of Search among electrolyte and hydration brands worldwide increased from 11.4% to 12.2%.
  • Across the 12 months ending September 2026, Nuun’s estimated Share of Search among electrolyte and hydration brands worldwide decreased from 6% to 4.9%.
  • Across the 12 months ending September 2026, Liquid I.V.’s estimated Share of Search among electrolyte and hydration brands worldwide peaked at 47.9% in August 2026 and was lowest at 41.8% in January 2026.
  • Across the 12 months ending September 2026, LMNT’s estimated Share of Search among electrolyte and hydration brands worldwide peaked at 43.9% in April 2026 and was lowest at 36.5% in September 2026.
  • Across the 12 months ending September 2026, Hydralyte’s estimated Share of Search among electrolyte and hydration brands worldwide peaked at 12.2% in September 2026 and was lowest at 7.8% in July 2026.
  • Across the 12 months ending September 2026, Nuun’s estimated Share of Search among electrolyte and hydration brands worldwide peaked at 6% in October 2025 and was lowest at 4.6% in August 2026.

How did search popularity change for electrolyte and hydration brands worldwide in September 2026?

  1. In September 2026, Hydralyte gained estimated Share of Search among electrolyte and hydration brands worldwide, from 8.7% to 12.2%.

  2. In September 2026, LMNT lost estimated Share of Search among electrolyte and hydration brands worldwide, from 38.7% to 36.5%.

  3. In September 2026, Liquid I.V. lost estimated Share of Search among electrolyte and hydration brands worldwide, from 47.9% to 46.4%.

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