How popular isHydralyte in search?
In September 2026, there were an estimated 125K branded searches for Hydralyte worldwide which is up 22.2% over the last 12 months. Hydralyte holds 12.2% estimated Share of Search among electrolyte and hydration brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Liquid I.V.46.4%LMNT36.5%
Hydralyte12.2%
Nuun4.9%
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Which electrolyte and hydration brands compete with Hydralyte?
Share of Search by month for Liquid I.V., LMNT, Hydralyte, Nuun. The figures are in the table below the chart.
View monthly share of search table
| Month | Liquid I.V. | LMNT | Hydralyte | Nuun |
|---|---|---|---|---|
| Oct 2025 | 42.6% | 40% | 11.4% | 6% |
| Nov 2025 | 43.3% | 39.6% | 11.5% | 5.5% |
| Dec 2025 | 42.9% | 40.5% | 11.4% | 5.2% |
| Jan 2026 | 41.8% | 42.4% | 10.9% | 5% |
| Feb 2026 | 45.9% | 38.3% | 10% | 5.7% |
| Mar 2026 | 44% | 40.7% | 9.5% | 5.8% |
| Apr 2026 | 41.8% | 43.9% | 8.9% | 5.4% |
| May 2026 | 41.9% | 43.8% | 8.8% | 5.5% |
| Jun 2026 | 46% | 40.6% | 8.1% | 5.4% |
| Jul 2026 | 44.4% | 42.6% | 7.8% | 5.2% |
| Aug 2026 | 47.9% | 38.7% | 8.7% | 4.6% |
| Sep 2026 | 46.4% | 36.5% | 12.2% | 4.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 475K | -18.2% | -1.6 points | |
| 2, held 2nd | 36.5% | 374K | -20.1% | -2.1 points | |
| 3, held 3rd | 12.2% | 125K | +18.4% | +3.5 points | |
| 4, held 4th | 4.9% | 49.8K | -11.3% | +0.2 points |
46.4%
Held 1st. 475K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
2.
36.5%
Held 2nd. 374K estimated branded searches, -20.1% vs prior month. Share -2.1 points.
12.2%
Held 3rd. 125K estimated branded searches, +18.4% vs prior month. Share +3.5 points.
4.
Nuun4.9%
Held 4th. 49.8K estimated branded searches, -11.3% vs prior month. Share +0.2 points.
Compare search popularity between Hydralyte and its closest rivals
Every comparison with Hydralyte
15 comparisons
- Hydralyte vs Pedialyte
- Gatorade vs Hydralyte
- Hydralyte vs LMNT
- Hydralyte vs Musashi
- Hydralyte vs Powerade
- Hydralyte vs Liquid I.V.
- DripDrop vs Hydralyte
- Hydralyte vs Ultima Replenisher
- Hydralyte vs Skratch Labs
- Hydralyte vs Nuun
- Horleys vs Hydralyte
- Cure vs Hydralyte
- Hydralyte vs Waterboy
- Hydralyte vs SiS
- Hydralyte vs Hydrant
How has branded search demand for Hydralyte changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Hydralyte worldwide rose from 103K to 125K.
- Across the 12 months ending September 2026, Hydralyte’s estimated Share of Search among electrolyte and hydration brands worldwide increased from 11.4% to 12.2%.
- Across the 12 months ending September 2026, Hydralyte’s estimated Share of Search among electrolyte and hydration brands worldwide peaked at 12.2% in September 2026 and was lowest at 7.8% in July 2026.
How did search popularity change for electrolyte and hydration brands worldwide in September 2026?
3 changes
In September 2026, Hydralyte gained estimated Share of Search among electrolyte and hydration brands worldwide, from 8.7% to 12.2%.
In September 2026, LMNT lost estimated Share of Search among electrolyte and hydration brands worldwide, from 38.7% to 36.5%.
In September 2026, Liquid I.V. lost estimated Share of Search among electrolyte and hydration brands worldwide, from 47.9% to 46.4%.
Where does Hydralyte compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Electrolyte drink brands | 5th of 13 | 5.3% | Show ranking |
| Electrolyte powder brands | 3rd of 5 | 11.3% | Show ranking |
| Electrolyte and hydration brands | 3rd of 4 | 12.2% | Shown above |
How is Hydralyte measured?
Brandwave collects information about searches that people make online using Hydralyte’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- hydralyte
- hydralyte tablets
- hydralyte woolies
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Is Hydralyte your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.