How popular isNuun in search?
In September 2026, there were an estimated 49.8K branded searches for Nuun worldwide which is down 8.5% over the last 12 months. Nuun holds 4.9% estimated Share of Search among electrolyte and hydration brands worldwide and is ranked 4th of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
Liquid I.V.46.4%LMNT36.5%
Hydralyte12.2%
Nuun4.9%
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Which electrolyte and hydration brands compete with Nuun?
Share of Search by month for Liquid I.V., LMNT, Hydralyte, Nuun. The figures are in the table below the chart.
View monthly share of search table
| Month | Liquid I.V. | LMNT | Hydralyte | Nuun |
|---|---|---|---|---|
| Oct 2025 | 42.6% | 40% | 11.4% | 6% |
| Nov 2025 | 43.3% | 39.6% | 11.5% | 5.5% |
| Dec 2025 | 42.9% | 40.5% | 11.4% | 5.2% |
| Jan 2026 | 41.8% | 42.4% | 10.9% | 5% |
| Feb 2026 | 45.9% | 38.3% | 10% | 5.7% |
| Mar 2026 | 44% | 40.7% | 9.5% | 5.8% |
| Apr 2026 | 41.8% | 43.9% | 8.9% | 5.4% |
| May 2026 | 41.9% | 43.8% | 8.8% | 5.5% |
| Jun 2026 | 46% | 40.6% | 8.1% | 5.4% |
| Jul 2026 | 44.4% | 42.6% | 7.8% | 5.2% |
| Aug 2026 | 47.9% | 38.7% | 8.7% | 4.6% |
| Sep 2026 | 46.4% | 36.5% | 12.2% | 4.9% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 475K | -18.2% | -1.6 points | |
| 2, held 2nd | 36.5% | 374K | -20.1% | -2.1 points | |
| 3, held 3rd | 12.2% | 125K | +18.4% | +3.5 points | |
| 4, held 4th | 4.9% | 49.8K | -11.3% | +0.2 points |
46.4%
Held 1st. 475K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
2.
36.5%
Held 2nd. 374K estimated branded searches, -20.1% vs prior month. Share -2.1 points.
12.2%
Held 3rd. 125K estimated branded searches, +18.4% vs prior month. Share +3.5 points.
4.
Nuun4.9%
Held 4th. 49.8K estimated branded searches, -11.3% vs prior month. Share +0.2 points.
Compare search popularity between Nuun and its closest rivals
Every comparison with Nuun
23 comparisons
- DripDrop vs Nuun
- Gatorade vs Nuun
- Hydralyte vs Nuun
- LMNT vs Nuun
- Musashi vs Nuun
- Nuun vs Powerade
- Nuun vs Skratch Labs
- Nuun vs Ultima Replenisher
- Liquid I.V. vs Nuun
- Nuun vs Pedialyte
- Horleys vs Nuun
- High5 vs Nuun
- Berocca vs Nuun
- Nuun vs Phizz
- Nuun vs Vitamin Well
- Nuun vs Vitaminwater
- Nuun vs Volvic
- Lucozade Sport vs Nuun
- Cure vs Nuun
- Nuun vs Waterboy
- Nuun vs Precision Hydration
- Nuun vs SiS
- Hydrant vs Nuun
How has branded search demand for Nuun changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Nuun worldwide fell from 54.4K to 49.8K.
- Across the 12 months ending September 2026, Nuun’s estimated Share of Search among electrolyte and hydration brands worldwide decreased from 6% to 4.9%.
- Across the 12 months ending September 2026, Nuun’s estimated Share of Search among electrolyte and hydration brands worldwide peaked at 6% in October 2025 and was lowest at 4.6% in August 2026.
How did search popularity change for electrolyte and hydration brands worldwide in September 2026?
3 changes
In September 2026, Hydralyte gained estimated Share of Search among electrolyte and hydration brands worldwide, from 8.7% to 12.2%.
In September 2026, LMNT lost estimated Share of Search among electrolyte and hydration brands worldwide, from 38.7% to 36.5%.
In September 2026, Liquid I.V. lost estimated Share of Search among electrolyte and hydration brands worldwide, from 47.9% to 46.4%.
Where does Nuun compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Electrolyte drink brands | 9th of 13 | 2.1% | Show ranking |
| Electrolyte powder brands | 4th of 5 | 4.5% | Show ranking |
| Electrolyte and hydration brands | 4th of 4 | 4.9% | Shown above |
| Vitamin water brands | 6th of 6 | 4.7% | Show ranking |
| Sports drink powder brands | 3rd of 6 | 18.5% | Show ranking |
How is Nuun measured?
Brandwave collects information about searches that people make online using Nuun’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
5 branded search terms
- nuun
- nuun electrolyte powder
- nuun electrolytes
- nuun hydration
- nuun tablets
Do you work for Nuun? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Nuun your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.