Brandwave

Hydrant vs Nuun:Which is searched more?

In September 2026, Nuun had more branded searches than Hydrant among electrolyte drink brands worldwide. Nuun was estimated to have 49.8K branded searches compared to Hydrant’s 1.9K, and held a 2.1% Share of Search versus Hydrant’s 0.08%. These are worldwide searches for English-language branded terms.

Share of Search among electrolyte drink brands worldwide in September 2026Which is more popular in search, Hydrant or Nuun?
Hydrant0.08%1.9K searches
vs
Nuun2.1%49.8K searches

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Which is more popular in search, Hydrant or Nuun?

Compare the electrolyte drink brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Hydrant and Nuun among electrolyte drink brands worldwide, by month

Share of Search by month for Nuun, Hydrant. The figures are in the table below the chart.

View monthly share of search table
MonthGatoradeLMNTPoweradeMusashiHydralyteDripDropUltima ReplenisherSkratch LabsNuunHorleysCureWaterboyHydrant
Oct 202539.8%17.4%11.9%11.9%5%2.4%2.1%2.5%2.6%2.4%0.72%1.2%0.09%
Nov 202540.3%17.3%12%12%5%2.1%2.1%2.1%2.4%2.4%0.97%1.2%0.08%
Dec 202540.4%17.9%12.1%12.1%5%2.1%2.1%2.1%2.3%2%1.1%0.92%0.06%
Jan 202636.9%21.6%11%11%5.5%2%2.8%1.9%2.5%2.2%1.1%1.1%0.12%
Feb 202639.3%19%11.7%11.7%5%2.1%2.5%2%2.8%1.9%1%0.79%0.11%
Mar 202639.3%17.4%11.8%14.5%4.1%2.1%2.6%2.1%2.5%1.9%0.94%0.71%0.09%
Apr 202640.3%20.1%12.1%9.9%4.1%2.1%2.8%2.1%2.5%2%1.1%0.87%0.11%
May 202639.8%20%14.6%8%4%2.5%2.4%2.1%2.5%2%1%0.86%0.1%
Jun 202637.3%19.2%16.8%9.2%3.8%2.9%2.6%1.6%2.6%1.8%1.2%0.89%0.11%
Jul 202636.4%20.4%16.4%9%3.7%2.9%2.7%1.9%2.5%1.8%1.1%0.95%0.13%
Aug 202639.4%18.4%14.5%9.7%4.2%3.1%2.2%1.7%2.2%2.4%1.1%0.91%0.1%
Sep 202642.3%15.8%12.7%10.4%5.3%2.7%2.2%2.2%2.1%2.1%1.1%0.88%0.08%

How has the Hydrant and Nuun comparison changed over the last 12 months?

  • Nuun was ahead of Hydrant in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Hydrant’s estimated Share of Search among electrolyte drink brands worldwide moved from 0.09% to 0.08%, and its estimated monthly branded searches held steady at 1.9K.
  • Across the 12 months ending September 2026, Nuun’s estimated Share of Search among electrolyte drink brands worldwide moved from 2.6% to 2.1%, and its estimated monthly branded searches moved from 54.4K to 49.8K.

How did search popularity change for electrolyte drink brands worldwide in September 2026?

Neither Hydrant nor Nuun moved beyond provider rounding among electrolyte drink brands in September 2026.

Other head-to-heads among electrolyte drink brands

How each brand is measured

Brandwave collects information about searches that people make online using Hydrant’s and Nuun’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Hydrant

4 branded search terms

  • drink hydrant
  • hydrant drink
  • hydrant electrolytes
  • hydrant hydration

Nuun

5 branded search terms

  • nuun
  • nuun electrolyte powder
  • nuun electrolytes
  • nuun hydration
  • nuun tablets

How the Brand Demand Index is measured

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