How popular isLiquid I.V. in search?

In September 2026, there were an estimated 475K branded searches for Liquid I.V. worldwide which is up 23.8% over the last 12 months. Liquid I.V. holds 46.4% estimated Share of Search among electrolyte and hydration brands worldwide and is ranked 1st of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Follow Liquid I.V. and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which electrolyte and hydration brands compete with Liquid I.V.?

Liquid I.V. against electrolyte and hydration brands worldwide, by month

Month	Liquid I.V.	LMNT	Hydralyte	Nuun
Oct 2025	42.6%	40%	11.4%	6%
Nov 2025	43.3%	39.6%	11.5%	5.5%
Dec 2025	42.9%	40.5%	11.4%	5.2%
Jan 2026	41.8%	42.4%	10.9%	5%
Feb 2026	45.9%	38.3%	10%	5.7%
Mar 2026	44%	40.7%	9.5%	5.8%
Apr 2026	41.8%	43.9%	8.9%	5.4%
May 2026	41.9%	43.8%	8.8%	5.5%
Jun 2026	46%	40.6%	8.1%	5.4%
Jul 2026	44.4%	42.6%	7.8%	5.2%
Aug 2026	47.9%	38.7%	8.7%	4.6%
Sep 2026	46.4%	36.5%	12.2%	4.9%

Rank	Brand	Share of Search	Estimated monthly branded searches	vs prior month	Share change
1, held 1st	Liquid I.V.Unilever	46.4%	475K	-18.2%	-1.6 points
2, held 2nd	LMNT	36.5%	374K	-20.1%	-2.1 points
3, held 3rd	Hydralyte	12.2%	125K	+18.4%	+3.5 points
4, held 4th	Nuun	4.9%	49.8K	-11.3%	+0.2 points

1.Liquid I.V.
46.4%
Held 1st. 475K estimated branded searches, -18.2% vs prior month. Share -1.6 points.
2.LMNT
36.5%
Held 2nd. 374K estimated branded searches, -20.1% vs prior month. Share -2.1 points.
3.Hydralyte
12.2%
Held 3rd. 125K estimated branded searches, +18.4% vs prior month. Share +3.5 points.
4.Nuun
4.9%
Held 4th. 49.8K estimated branded searches, -11.3% vs prior month. Share +0.2 points.

Compare search popularity between Liquid I.V. and its closest rivals

Every comparison with Liquid I.V.

9 comparisons

How has branded search demand for Liquid I.V. changed worldwide over the last 12 months?

3 findings

Across the 12 months ending September 2026, estimated monthly branded searches for Liquid I.V. worldwide rose from 383K to 475K.
Across the 12 months ending September 2026, Liquid I.V.’s estimated Share of Search among electrolyte and hydration brands worldwide increased from 42.6% to 46.4%.
Across the 12 months ending September 2026, Liquid I.V.’s estimated Share of Search among electrolyte and hydration brands worldwide peaked at 47.9% in August 2026 and was lowest at 41.8% in January 2026.

How did search popularity change for electrolyte and hydration brands worldwide in September 2026?

3 changes

In September 2026, Hydralyte gained estimated Share of Search among electrolyte and hydration brands worldwide, from 8.7% to 12.2%.
In September 2026, LMNT lost estimated Share of Search among electrolyte and hydration brands worldwide, from 38.7% to 36.5%.
In September 2026, Liquid I.V. lost estimated Share of Search among electrolyte and hydration brands worldwide, from 47.9% to 46.4%.

Where does Liquid I.V. compete?

Liquid I.V. is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.

Competitor set	Rank	Share of Search	Ranking
Electrolyte drink mix brands	1st of 8	44.6%	Show ranking
Electrolyte and hydration brands	1st of 4	46.4%	Shown above

How is Liquid I.V. measured?

Brandwave collects information about searches that people make online using Liquid I.V.’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

5 branded search terms