Brandwave

How popular isEcover in search?

In August 2026, there were an estimated 27.1K branded searches for Ecover worldwide which is down 18.1% over the last 11 months. Ecover holds 2.4% estimated Share of Search among laundry detergent brands worldwide and is ranked 4th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Ariel60.5%
  2. Gain22.1%
  3. Persil14.8%
  4. Ecover2.4%
  5. Omo0.06%
  6. Tide0.02%
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Which laundry detergent brands compete with Ecover?

Ecover against laundry detergent brands worldwide, by month

Share of Search by month for Ariel, Gain, Persil, Ecover. The figures are in the table below the chart.

View monthly share of search table
MonthArielGainPersilEcoverOmoTide
Oct 202559.2%26.5%11.9%2.4%0.04%<0.01%
Nov 202554.3%29.7%13.3%2.7%0.04%<0.01%
Dec 202559.2%26.5%11.9%2.4%0.05%<0.01%
Jan 202666.3%20%10.9%2.7%0.04%<0.01%
Feb 202669.2%17%11.4%2.3%0.04%<0.01%
Mar 202663.1%18.9%15.4%2.5%0.06%<0.01%
Apr 202660.2%22%14.8%3%0.05%0.01%
May 202660.2%22%14.8%3%0.06%0.01%
Jun 202662.2%22.7%12.5%2.5%0.05%0.02%
Jul 202662.2%22.7%12.5%2.5%0.05%0.01%
Aug 202660.5%22.1%14.8%2.4%0.06%0.02%
Sep 2026——————

  1. 1.Ariel

    60.5%

    Held 1st. 673K estimated branded searches, 0% vs prior month. Share -1.7 points.

  2. 2.Gain

    22.1%

    Held 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.6 points.

  3. 3.Persil

    14.8%

    Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +2.4 points.

  4. 4.Ecover

    2.4%

    Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  5. 5.Omo

    0.06%

    Held 5th. 720 estimated branded searches, +22% vs prior month. Share 0 points.

  6. 6.Tide

    0.02%

    Held 6th. 170 estimated branded searches, +21.4% vs prior month. Share 0 points.

Compare search popularity between Ecover and its closest rivals

How has branded search demand for Ecover changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Ecover worldwide fell from 33.1K to 27.1K.
  • Across the 11 months ending August 2026, Ecover’s estimated Share of Search among laundry detergent brands worldwide held steady at 2.4%.

How did search popularity change for laundry detergent brands worldwide in August 2026?

  1. In August 2026, Persil gained estimated Share of Search among laundry detergent brands worldwide, from 12.5% to 14.8%.

  2. In August 2026, Ariel lost estimated Share of Search among laundry detergent brands worldwide, from 62.2% to 60.5%.

  3. In August 2026, Gain lost estimated Share of Search among laundry detergent brands worldwide, from 22.7% to 22.1%.

  4. Estimated monthly branded searches for Tide worldwide rose 240% over 11 measured months, from 50 to 170 in August 2026.

  5. Estimated monthly branded searches for Omo worldwide rose 22% over 11 measured months, from 590 to 720 in August 2026.

  6. Estimated monthly branded searches for Ecover worldwide fell 18.1% over 11 measured months, from 33.1K to 27.1K in August 2026.

Where does Ecover compete?

Ecover is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Household cleaning products4th of 60.9%Show ranking
Laundry detergent brands4th of 62.4%Shown above
Wool wash brands5th of 66.7%Show ranking

How is Ecover measured?

Brandwave collects information about searches that people make online using Ecover’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • ecover

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How the Brand Demand Index is measured

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