Brandwave

How popular isEcover?

In September 2026, people searched for Ecover by name about 27,100 times worldwide, an 18.1% decrease from the previous year. These searches made up 1.7% of all global household cleaning brand searches, placing Ecover tenth out of 15 brands. When we asked both ChatGPT and Google AI Overviews about household cleaning brands, Ecover appeared in one of the five answers and was the eighth most recommended of the 15.

Search and AI answers in September 2026

Ecover is the tenth most searched of 15 competitors and the eighth most recommended in AI answers.

  1. Mr CleanShare of searches 19.3%Mentioned in 3 of 5 AI answersPlace in AI recommendations 4th
  2. Barkeepers FriendShare of searches 15.8%Mentioned in 3 of 5 AI answersPlace in AI recommendations 6th
  3. DettolShare of searches 15.8%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CloroxShare of searches 12.9%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  5. EcoverShare of searches 1.7%Mentioned in 1 of 5 AI answersPlace in AI recommendations 8th

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Top household cleaning brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Ecover was mentioned in one out of five: in one of the three ChatGPT answers, but not in either of the two Google AI Overviews. Ecover is the eighth most recommended of the 15.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clorox1st
  2. Lysol2nd
  3. Simple Green3rd
  4. Mr Clean4th
  5. Mrs. Meyer’s Clean Day5th
  6. Barkeepers Friend6th
  7. Method7th
  8. Ecover8th
  9. Dettol–
  10. Harpic–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clorox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lysol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mr Clean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barkeepers Friend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simple Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mrs. Meyer’s Clean Day2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Method2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harpic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about household cleaning brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which household cleaning brands compete with Ecover?

Ecover against household cleaning brands worldwide, by month

Share of searches by month for Mr Clean, Barkeepers Friend, Dettol, Clorox, Harpic, Lysol, Domex, Simple Green, Mrs. Meyer’s Clean Day, Ecover. The figures are in the table below the chart.

View monthly share of searches table
MonthMr CleanBarkeepers FriendDettolCloroxHarpicLysolDomexSimple GreenMrs. Meyer’s Clean DayEcoverAjaxMethodFlashWhite KingPine O Cleen
Oct 202528.5%10.4%15.6%10.4%10.4%8.5%4.7%3.1%3.1%2.1%1.1%1.1%0.52%0.28%0.04%
Nov 202521.9%12%17.9%12%9.8%8%5.4%3.6%3.6%2.4%1.3%1.1%0.53%0.32%0.03%
Dec 202522%12.1%18%9.9%9.9%9.9%6.6%3.6%3%2%1.1%1%0.53%0.32%0.04%
Jan 202620.8%13.9%17%11.4%9.3%9.3%5.1%3.4%3.4%2.8%1.2%1.2%0.83%0.3%0.05%
Feb 202622.8%12.5%15.2%10.2%10.2%10.2%5.6%3.8%3.1%2.5%1.4%1.2%0.82%0.33%0.04%
Mar 202623.8%13%15.9%10.7%10.7%8.7%4.8%3.9%3.2%2.1%1.2%1.1%0.7%0.28%0.05%
Apr 202620.7%13.8%16.9%11.3%11.3%7.6%5.1%4.2%3.4%2.3%1.2%1.1%0.67%0.3%0.05%
May 202620.4%13.6%16.6%11.2%11.2%9.1%5%4.1%3.3%2.2%1.2%1.1%0.66%0.3%0.06%
Jun 202617.7%14.4%17.7%11.9%11.9%7.9%5.3%4.3%2.9%1.9%1.9%1%0.65%0.32%0.07%
Jul 202616.8%16.8%16.8%11.2%11.2%9.2%5%4.1%3.4%1.8%1.5%1.2%0.67%0.3%0.06%
Aug 202616.2%16.2%16.2%10.9%10.9%10.9%4.9%4%4%1.8%1.8%1.2%0.65%0.29%0.06%
Sep 202619.3%15.8%15.8%12.9%10.6%8.7%4.7%3.9%3.2%1.7%1.4%1.1%0.63%0.28%0.06%

  1. 1.Mr Clean

    19.3%

    Moved from 3rd to 1st. 301K estimated branded searches, +22.4% vs prior month. Share +3.1 points.

  2. 2.Barkeepers Friend

    15.8%

    Moved from 1st to 2nd. 246K estimated branded searches, 0% vs prior month. Share -0.5 points.

  3. 3.Dettol

    15.8%

    Moved from 2nd to 3rd. 246K estimated branded searches, 0% vs prior month. Share -0.5 points.

  4. 4.Clorox

    12.9%

    Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +2 points.

  5. 5.Harpic

    10.6%

    Held 5th. 165K estimated branded searches, 0% vs prior month. Share -0.3 points.

  6. 6.Lysol

    8.7%

    Held 6th. 135K estimated branded searches, -18.2% vs prior month. Share -2.2 points.

  7. 7.Domex

    4.7%

    Held 7th. 74K estimated branded searches, 0% vs prior month. Share -0.1 points.

  8. 8.Simple Green

    3.9%

    Moved from 9th to 8th. 60.5K estimated branded searches, 0% vs prior month. Share -0.1 points.

  9. 9.Mrs. Meyer’s Clean Day

    3.2%

    Moved from 8th to 9th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  10. 10.Ecover

    1.7%

    Moved from 11th to 10th. 27.1K estimated branded searches, 0% vs prior month. Share -0.1 points.

  11. 11.Ajax

    1.4%

    Moved from 10th to 11th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.4 points.

  12. 12.Method

    1.1%

    Held 12th. 17K estimated branded searches, -2.9% vs prior month. Share -0.1 points.

  13. 13.Flash

    0.63%

    Held 13th. 9.8K estimated branded searches, 0% vs prior month. Share 0 points.

  14. 14.White King

    0.28%

    Held 14th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  15. 15.Pine O Cleen

    0.06%

    Held 15th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare popularity between Ecover and its closest rivals

Every comparison with Ecover

29 comparisons

How has branded search demand for Ecover changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Ecover worldwide fell from 33.1K to 27.1K.
  • Across the 12 months ending September 2026, Ecover’s share of searches among household cleaning brands worldwide peaked at 2.8% in January 2026 and was lowest at 1.7% in September 2026.

How did search popularity change for household cleaning brands worldwide in September 2026?

6 changes

  1. In September 2026, Mr Clean overtook Barkeepers Friend and Dettol to become the leader among household cleaning brands worldwide, with 19.3% of the searches.

  2. In September 2026, Clorox gained share of searches among household cleaning brands worldwide, from 10.9% to 12.9%.

  3. In September 2026, Lysol lost share of searches among household cleaning brands worldwide, from 10.9% to 8.7%.

  4. In September 2026, Mrs. Meyer’s Clean Day lost share of searches among household cleaning brands worldwide, from 4% to 3.2%.

  5. Dettol’s share of searches among household cleaning brands worldwide has lost ground for 3 months in a row, from 17.7% to 15.8% in September 2026.

  6. Harpic’s share of searches among household cleaning brands worldwide has lost ground for 3 months in a row, from 11.9% to 10.6% in September 2026.

How are Ecover’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Ecover’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • ecover

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How the Brand Demand Index is measured

Where does Ecover compete?

Ecover is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Household cleaning brands10th of 151.7%Shown above
Laundry detergent brands5th of 65.1%Show ranking
Wool wash brands5th of 66.1%Show ranking
Washing powder brands4th of 67.2%Show ranking
Dishwasher powder brands1st of 532.8%Show ranking
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