Brandwave

How popular isHarpic in search?

In September 2026, there were an estimated 165K branded searches for Harpic worldwide which held steady over the last 12 months. Harpic holds 32.2% estimated Share of Search among household cleaning brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Dettol48%
  2. Harpic32.2%
  3. Domex14.4%
  4. Ajax4.3%
  5. White King0.86%
  6. Pine O Cleen0.17%
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Which household cleaning brands compete with Harpic?

Harpic against household cleaning brands worldwide, by month

Share of Search by month for Dettol, Harpic, Domex, Ajax. The figures are in the table below the chart.

View monthly share of search table
MonthDettolHarpicDomexAjaxWhite KingPine O Cleen
Oct 202548.4%32.5%14.6%3.6%0.87%0.12%
Nov 202551.5%28.2%15.5%3.8%0.92%0.1%
Dec 202550.1%27.5%18.4%3%0.9%0.12%
Jan 202651.4%28.2%15.5%3.8%0.92%0.15%
Feb 202646.4%31.2%17.1%4.2%1%0.14%
Mar 202648.4%32.5%14.6%3.6%0.87%0.14%
Apr 202648.4%32.5%14.6%3.6%0.87%0.14%
May 202648.4%32.5%14.6%3.6%0.87%0.17%
Jun 202647.5%31.9%14.3%5.2%0.85%0.19%
Jul 202648%32.2%14.4%4.3%0.86%0.17%
Aug 202647.5%31.9%14.3%5.2%0.85%0.17%
Sep 202648%32.2%14.4%4.3%0.86%0.17%

  1. 1.Dettol

    48%

    Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.5 points.

  2. 2.Harpic

    32.2%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Domex

    14.4%

    Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.Ajax

    4.3%

    Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.9 points.

  5. 5.White King

    0.86%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Pine O Cleen

    0.17%

    Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Harpic and its closest rivals

Every comparison with Harpic

How has branded search demand for Harpic changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Harpic worldwide held steady at 165K.
  • Across the 12 months ending September 2026, Harpic’s estimated Share of Search among household cleaning brands worldwide peaked at 32.5% in October 2025 and was lowest at 27.5% in December 2025.

How did search popularity change for household cleaning brands worldwide in September 2026?

  1. In September 2026, Ajax lost estimated Share of Search among household cleaning brands worldwide, from 5.2% to 4.3%.

  2. Estimated monthly branded searches for Pine O Cleen worldwide rose 49.2% over 12 measured months, from 590 to 880 in September 2026.

Where does Harpic compete?

Harpic is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Toilet cleaners2nd of 615.1%Show ranking
Household cleaning brands2nd of 632.2%Shown above

How is Harpic measured?

Brandwave collects information about searches that people make online using Harpic’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • harpic

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How the Brand Demand Index is measured

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