Brandwave

Harpic vs Simple Green:Which is more popular?

In September 2026, Harpic had more branded searches than Simple Green among household cleaning brands worldwide. Harpic had about 165,000 branded searches, while Simple Green had 60,500. Harpic made up 10.6% of all household cleaning brand searches we track, and Simple Green accounted for 3.9%. When we asked ChatGPT and Google AI Overviews about household cleaning brands, Simple Green appeared in two of the five answers and Harpic in none.

Among household cleaning brands worldwide in September 2026

Who do people search for more?

Harpic, about 3 searches for every 1 for Simple Green

Harpic 165K searchesSimple Green 60.5K searches

Who does AI mention more?

Simple Green, mentioned in 2 of 5 answers, Harpic in 0

Simple Green in 2 of 5Harpic in 0 of 5

Who does AI recommend more?

Simple Green, the only one of the two named

Simple Green first in 2Harpic never named

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Top household cleaning brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Simple Green was mentioned in two out of five: in one of the three ChatGPT answers and in one of the two Google AI Overviews. Harpic did not appear in any of the five answers.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Clorox1st
  2. Lysol2nd
  3. Simple Green3rd
  4. Mr Clean4th
  5. Mrs. Meyer’s Clean Day5th
  6. Barkeepers Friend6th
  7. Method7th
  8. Ecover8th
  9. Dettol–
  10. Harpic–
  11. +5 more

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Clorox5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Lysol4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Mr Clean3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Barkeepers Friend3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Simple Green2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Mrs. Meyer’s Clean Day2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Method2 of 5Named in 1 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Ecover1 of 5Named in 1 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Dettol0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Harpic0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

+5 more

See every answer about household cleaning brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Is Harpic or Simple Green more popular in search?

This chart shows how often people search Google for Harpic and Simple Green by name. Each line represents a brand's share of searches for all 15 household cleaning brands we track, month by month, from English-language searches worldwide.

Harpic and Simple Green among household cleaning brands worldwide, by month

Share of searches by month for Harpic, Simple Green. The figures are in the table below the chart.

View monthly share of searches table
MonthMr CleanBarkeepers FriendDettolCloroxHarpicLysolDomexSimple GreenMrs. Meyer’s Clean DayEcoverAjaxMethodFlashWhite KingPine O Cleen
Oct 202528.5%10.4%15.6%10.4%10.4%8.5%4.7%3.1%3.1%2.1%1.1%1.1%0.52%0.28%0.04%
Nov 202521.9%12%17.9%12%9.8%8%5.4%3.6%3.6%2.4%1.3%1.1%0.53%0.32%0.03%
Dec 202522%12.1%18%9.9%9.9%9.9%6.6%3.6%3%2%1.1%1%0.53%0.32%0.04%
Jan 202620.8%13.9%17%11.4%9.3%9.3%5.1%3.4%3.4%2.8%1.2%1.2%0.83%0.3%0.05%
Feb 202622.8%12.5%15.2%10.2%10.2%10.2%5.6%3.8%3.1%2.5%1.4%1.2%0.82%0.33%0.04%
Mar 202623.8%13%15.9%10.7%10.7%8.7%4.8%3.9%3.2%2.1%1.2%1.1%0.7%0.28%0.05%
Apr 202620.7%13.8%16.9%11.3%11.3%7.6%5.1%4.2%3.4%2.3%1.2%1.1%0.67%0.3%0.05%
May 202620.4%13.6%16.6%11.2%11.2%9.1%5%4.1%3.3%2.2%1.2%1.1%0.66%0.3%0.06%
Jun 202617.7%14.4%17.7%11.9%11.9%7.9%5.3%4.3%2.9%1.9%1.9%1%0.65%0.32%0.07%
Jul 202616.8%16.8%16.8%11.2%11.2%9.2%5%4.1%3.4%1.8%1.5%1.2%0.67%0.3%0.06%
Aug 202616.2%16.2%16.2%10.9%10.9%10.9%4.9%4%4%1.8%1.8%1.2%0.65%0.29%0.06%
Sep 202619.3%15.8%15.8%12.9%10.6%8.7%4.7%3.9%3.2%1.7%1.4%1.1%0.63%0.28%0.06%

How has the Harpic and Simple Green comparison changed over the last 12 months?

3 findings

How did search popularity change for household cleaning brands worldwide in September 2026?

2 changes

  1. Harpic’s share of searches among household cleaning brands worldwide has lost ground for 3 months in a row, from 11.9% to 10.6% in September 2026.

  2. In September 2026, Simple Green rose from 9th to 8th among household cleaning brands worldwide.

How are branded searches counted?

2 search terms

Brandwave collects information about searches that people make online using Harpic’s and Simple Green’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Harpic

1 branded search term

  • harpic

Simple Green

1 branded search term

  • simple green

How the Brand Demand Index is measured

Other head-to-heads among household cleaning brands

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