Household cleaning brands:Which are searched most?
In September 2026, Dettol was the most searched among household cleaning brands worldwide, with an estimated 246K branded searches and 48% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.
Dettol48%
Harpic32.2%
Domex14.4%
Ajax4.3%
White King0.86%
Pine O Cleen0.17%
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Share of SearchLeaderboard
Compare the household cleaning brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dettol, Harpic, Domex, Ajax. The figures are in the table below the chart.
View monthly share of search table
| Month | Dettol | Harpic | Domex | Ajax | White King | Pine O Cleen |
|---|---|---|---|---|---|---|
| Oct 2025 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.12% |
| Nov 2025 | 51.5% | 28.2% | 15.5% | 3.8% | 0.92% | 0.1% |
| Dec 2025 | 50.1% | 27.5% | 18.4% | 3% | 0.9% | 0.12% |
| Jan 2026 | 51.4% | 28.2% | 15.5% | 3.8% | 0.92% | 0.15% |
| Feb 2026 | 46.4% | 31.2% | 17.1% | 4.2% | 1% | 0.14% |
| Mar 2026 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.14% |
| Apr 2026 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.14% |
| May 2026 | 48.4% | 32.5% | 14.6% | 3.6% | 0.87% | 0.17% |
| Jun 2026 | 47.5% | 31.9% | 14.3% | 5.2% | 0.85% | 0.19% |
| Jul 2026 | 48% | 32.2% | 14.4% | 4.3% | 0.86% | 0.17% |
| Aug 2026 | 47.5% | 31.9% | 14.3% | 5.2% | 0.85% | 0.17% |
| Sep 2026 | 48% | 32.2% | 14.4% | 4.3% | 0.86% | 0.17% |
This month’s ranking, September 2026
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 48% | 246K | 0% | +0.5 points | |
| 2, held 2nd | 32.2% | 165K | 0% | +0.3 points | |
| 3, held 3rd | 14.4% | 74K | 0% | +0.1 points | |
| 4, held 4th | 4.3% | 22.2K | -18.1% | -0.9 points | |
| 5, held 5th | 0.86% | 4.4K | 0% | 0 points | |
| 6, held 6th | 0.17% | 880 | 0% | 0 points |
1.
Dettol48%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share +0.5 points.
2.
Harpic32.2%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +0.3 points.
3.
Domex14.4%
Held 3rd. 74K estimated branded searches, 0% vs prior month. Share +0.1 points.
4.
Ajax4.3%
Held 4th. 22.2K estimated branded searches, -18.1% vs prior month. Share -0.9 points.
0.86%
Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share 0 points.
0.17%
Held 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between leading brands
Which brand is most popular in search among household cleaning brands worldwide?
6 brands
In September 2026, Dettol was the most searched among household cleaning brands worldwide, with an estimated 246K branded searches and 48% estimated Share of Search within this set. Harpic is in 2nd place, 15.8 percentage points behind at 32.2% Share of Search.
| Brand | Share of Search | Peak | Low | Rank |
|---|---|---|---|---|
| Dettol | 48.4% → 48% | 51.5%Nov 2025 | 46.4%Feb 2026 | 1st |
| Harpic | 32.5% → 32.2% | 32.5%Oct 2025 | 27.5%Dec 2025 | 2nd |
| Domex | 14.6% → 14.4% | 18.4%Dec 2025 | 14.3%Jun 2026 | 3rd |
| Ajax | 3.6% → 4.3% | 5.2%Aug 2026 | 3%Dec 2025 | 4th |
| White King | 0.87% → 0.86% | 1%Feb 2026 | 0.85%Jun 2026 | 5th |
| Pine O Cleen | 0.12% → 0.17% | 0.19%Jun 2026 | 0.1%Nov 2025 | 6th |
Each finding as a sentence
- Across the 12 months ending September 2026, Ajax’s estimated Share of Search among household cleaning brands worldwide increased from 3.6% to 4.3%.
- Across the 12 months ending September 2026, Dettol’s estimated Share of Search among household cleaning brands worldwide peaked at 51.5% in November 2025 and was lowest at 46.4% in February 2026.
- Across the 12 months ending September 2026, Harpic’s estimated Share of Search among household cleaning brands worldwide peaked at 32.5% in October 2025 and was lowest at 27.5% in December 2025.
- Across the 12 months ending September 2026, Domex’s estimated Share of Search among household cleaning brands worldwide peaked at 18.4% in December 2025 and was lowest at 14.3% in June 2026.
- Across the 12 months ending September 2026, Ajax’s estimated Share of Search among household cleaning brands worldwide peaked at 5.2% in August 2026 and was lowest at 3% in December 2025.
- Across the 12 months ending September 2026, Dettol, Harpic, Domex, White King and Pine O Cleen held steady: their estimated Share of Search among household cleaning brands worldwide each moved less than 0.5 percentage points.
How did search popularity change for household cleaning brands worldwide in September 2026?
2 changes
In September 2026, Ajax lost estimated Share of Search among household cleaning brands worldwide, from 5.2% to 4.3%.
Estimated monthly branded searches for Pine O Cleen worldwide rose 49.2% over 12 measured months, from 590 to 880 in September 2026.
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