Clorox vs Dettol:Which is searched more?
In August 2026, Dettol had more branded searches than Clorox among disinfectant sprays worldwide. Dettol was estimated to have 246K branded searches compared to Clorox’s 165K, and held a 38.4% Share of Search versus Clorox’s 25.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Clorox or Dettol?
Compare the disinfectant sprays people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Dettol, Clorox. The figures are in the table below the chart.
View monthly share of search table
| Month | Dettol | Clorox |
|---|---|---|
| Oct 2025 | 40.6% | 27.2% |
| Nov 2025 | 42.3% | 28.4% |
| Dec 2025 | 42.7% | 23.4% |
| Jan 2026 | 40.1% | 26.9% |
| Feb 2026 | 37.9% | 25.4% |
| Mar 2026 | 40.6% | 27.2% |
| Apr 2026 | 42.2% | 28.3% |
| May 2026 | 40.8% | 27.4% |
| Jun 2026 | 42.2% | 28.3% |
| Jul 2026 | 40.8% | 27.3% |
| Aug 2026 | 38.4% | 25.8% |
| Sep 2026 | — | — |
How has the Clorox and Dettol comparison changed over the last 12 months?
3 findings
- Dettol was ahead of Clorox in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Clorox’s estimated Share of Search among disinfectant sprays worldwide moved from 27.2% to 25.8%, and its estimated monthly branded searches held steady at 165K.
- Across the 11 months ending August 2026, Dettol’s estimated Share of Search among disinfectant sprays worldwide moved from 40.6% to 38.4%, and its estimated monthly branded searches held steady at 246K.
How did search popularity change for disinfectant sprays worldwide in August 2026?
2 changes
In August 2026, Dettol lost estimated Share of Search among disinfectant sprays worldwide, from 40.8% to 38.4%.
In August 2026, Clorox lost estimated Share of Search among disinfectant sprays worldwide, from 27.3% to 25.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Clorox’s and Dettol’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.