How popular isClorox in search?
In August 2026, there were an estimated 165K branded searches for Clorox worldwide which held steady over the last 11 months. Clorox holds 25.8% estimated Share of Search among disinfectant sprays worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Clorox compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Disinfectant sprays | 2nd of 6 | 25.8% | Shown below |
| Surface cleaner brands | 2nd of 5 | 29.9% | Show ranking |
| Pool chemicals | 1st of 6 | 94.9% | Show ranking |
Which disinfectant sprays compete with Clorox?
Share of Search by month for Dettol, Clorox, Lysol, Zoflora, Purell, Microban. The figures are in the table below the chart.
View monthly share of search table
| Month | Dettol | Clorox | Lysol | Zoflora | Purell | Microban |
|---|---|---|---|---|---|---|
| Oct 2025 | 40.6% | 27.2% | 22.3% | 4.5% | 3% | 2.4% |
| Nov 2025 | 42.3% | 28.4% | 18.9% | 4.7% | 3.1% | 2.5% |
| Dec 2025 | 42.7% | 23.4% | 23.4% | 4.7% | 3.1% | 2.6% |
| Jan 2026 | 40.1% | 26.9% | 22% | 4.4% | 3.6% | 3% |
| Feb 2026 | 37.9% | 25.4% | 25.4% | 5.1% | 3.4% | 2.8% |
| Mar 2026 | 40.6% | 27.2% | 22.3% | 4.5% | 3% | 2.4% |
| Apr 2026 | 42.2% | 28.3% | 18.9% | 4.7% | 3.8% | 2.1% |
| May 2026 | 40.8% | 27.4% | 22.4% | 3.7% | 3.7% | 2% |
| Jun 2026 | 42.2% | 28.3% | 18.9% | 3.8% | 4.7% | 2.1% |
| Jul 2026 | 40.8% | 27.3% | 22.4% | 4.5% | 3% | 2% |
| Aug 2026 | 38.4% | 25.8% | 25.8% | 4.2% | 3.5% | 2.3% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.4% | 246K | 0% | -2.3 points | |
| 2, held 2nd | 25.8% | 165K | 0% | -1.6 points | |
| 3, held 3rd | 25.8% | 165K | +22.2% | +3.4 points | |
| 4, held 4th | 4.2% | 27.1K | 0% | -0.3 points | |
| 5, held 5th | 3.5% | 22.2K | +22.7% | +0.5 points | |
| 6, held 6th | 2.3% | 14.8K | +22.3% | +0.3 points |
1.
Dettol38.4%
Held 1st. 246K estimated branded searches, 0% vs prior month. Share -2.3 points.
2.
Clorox
25.8%
Held 2nd. 165K estimated branded searches, 0% vs prior month. Share -1.6 points.
3.
Lysol25.8%
Held 3rd. 165K estimated branded searches, +22.2% vs prior month. Share +3.4 points.
4.
Zoflora4.2%
Held 4th. 27.1K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Purell3.5%
Held 5th. 22.2K estimated branded searches, +22.7% vs prior month. Share +0.5 points.
6.Microban
2.3%
Held 6th. 14.8K estimated branded searches, +22.3% vs prior month. Share +0.3 points.
Compare search popularity between Clorox and its closest rivals
How has branded search demand for Clorox changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Clorox worldwide held steady at 165K.
- Across the 11 months ending August 2026, Clorox’s estimated Share of Search among disinfectant sprays worldwide decreased from 27.2% to 25.8%.
- Across the 11 months ending August 2026, Clorox’s estimated Share of Search among disinfectant sprays worldwide peaked at 28.4% in November 2025 and was lowest at 23.4% in December 2025.
How did search popularity change for disinfectant sprays worldwide in August 2026?
4 changes
In August 2026, Lysol gained estimated Share of Search among disinfectant sprays worldwide, from 22.4% to 25.8%.
In August 2026, Dettol lost estimated Share of Search among disinfectant sprays worldwide, from 40.8% to 38.4%.
In August 2026, Clorox lost estimated Share of Search among disinfectant sprays worldwide, from 27.3% to 25.8%.
Estimated monthly branded searches for Purell worldwide rose 22.7% over 11 measured months, from 18.1K to 22.2K in August 2026.
How is Clorox measured?
Brandwave collects information about searches that people make online using Clorox’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- clorox
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Is Clorox your brand?
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