Clorox vs Dremel:Which is more popular?
In September 2026, Dremel had more branded searches than Clorox among power scrubber brands worldwide. Dremel had about 450,000 branded searches, while Clorox had 201,000. Dremel made up 27.4% of all power scrubber brand searches we track, and Clorox accounted for 12.2%. When we asked ChatGPT and Google AI Overviews about power scrubber brands, Dremel appeared in two of the five answers and Clorox in none.
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Top power scrubber brands in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Dremel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Clorox did not appear in any of the five answers.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
Ryobi1st- HOTO2nd
Rubbermaid3rd- Dremel4th
Black+Decker–
Clorox–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- HOTO4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Rubbermaid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
- Dremel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- Clorox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about power scrubber brands
5 answers
Asked ChatGPT
“Which power scrubber brand should I buy?”
Asked ChatGPT
“What are the best power scrubber brands?”
Asked ChatGPT
“What's the best power scrubber brand for cleaning bathrooms?”
Searched Google, AI Overview
“best power scrubber”
Searched Google, AI Overview
“cordless scrubber”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.
Is Clorox or Dremel more popular in search?
This chart shows how often people search Google for Clorox and Dremel by name. Each line represents a brand's share of searches for all six power scrubber brands we track, month by month, from English-language searches worldwide.
Share of searches by month for Dremel, Clorox. The figures are in the table below the chart.
View monthly share of searches table
| Month | Ryobi | Dremel | Black+Decker | Clorox | HOTO | Rubbermaid |
|---|---|---|---|---|---|---|
| Oct 2025 | 40% | 28.1% | 15.3% | 10.3% | 2.5% | 3.8% |
| Nov 2025 | 48% | 23.5% | 14.1% | 8.6% | 2.6% | 3.2% |
| Dec 2025 | 44.4% | 26.6% | 14.5% | 8% | 2.9% | 3.6% |
| Jan 2026 | 42% | 27.6% | 13.5% | 10.1% | 3% | 3.7% |
| Feb 2026 | 41.4% | 27.2% | 14.8% | 10% | 3% | 3.7% |
| Mar 2026 | 45.5% | 26.2% | 12.8% | 9.6% | 2.4% | 3.5% |
| Apr 2026 | 47.6% | 22.4% | 13.4% | 10% | 3% | 3.7% |
| May 2026 | 45.9% | 24.7% | 14.8% | 9% | 2.2% | 3.3% |
| Jun 2026 | 50.2% | 21.1% | 14.1% | 9.5% | 2.3% | 2.8% |
| Jul 2026 | 45.9% | 23.6% | 14.1% | 10.6% | 2.6% | 3.2% |
| Aug 2026 | 43.1% | 27.1% | 13.3% | 9.9% | 3% | 3.6% |
| Sep 2026 | 40.2% | 27.4% | 13.4% | 12.2% | 3.7% | 3% |
How has the Clorox and Dremel comparison changed over the last 12 months?
3 findings
- Dremel was ahead of Clorox in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Clorox’s share of searches among power scrubber brands worldwide moved from 10.3% to 12.2%, and its estimated monthly branded searches moved from 165K to 201K.
- Across the 12 months ending September 2026, Dremel’s share of searches among power scrubber brands worldwide moved from 28.1% to 27.4%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for power scrubber brands worldwide in September 2026?
2 changes
In September 2026, Clorox gained share of searches among power scrubber brands worldwide, from 9.9% to 12.2%.
Dremel’s share of searches among power scrubber brands worldwide has gained ground for 3 months in a row, from 21.1% to 27.4% in September 2026.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Clorox’s and Dremel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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