Brandwave

How popular isDremel?

In September 2026, people searched for Dremel by name about 450,000 times worldwide, about the same as the previous year. These searches made up 27.4% of all global power scrubber brand searches, placing Dremel second out of six brands. When we asked both ChatGPT and Google AI Overviews about power scrubber brands, Dremel appeared in two of the five answers and was the fourth most recommended of the six.

Search and AI answers in September 2026

Dremel is the second most searched of 6 competitors and the fourth most recommended in AI answers.

  1. RyobiShare of searches 40.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. DremelShare of searches 27.4%Mentioned in 2 of 5 AI answersPlace in AI recommendations 4th
  3. Black+DeckerShare of searches 13.4%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. CloroxShare of searches 12.2%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. HOTOShare of searches 3.7%Mentioned in 4 of 5 AI answersPlace in AI recommendations 2nd

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Top power scrubber brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dremel was mentioned in two out of five: in two of the three ChatGPT answers, but not in either of the two Google AI Overviews. Dremel is the fourth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Ryobi1st
  2. HOTO2nd
  3. Rubbermaid3rd
  4. Dremel4th
  5. Black+Decker–
  6. Clorox–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Ryobi5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • HOTO4 of 5Named in 2 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Rubbermaid4 of 5Named in 3 of 3 ChatGPT answersNamed in 1 of 2 Google answers
  • Dremel2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Black+Decker0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Clorox0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about power scrubber brands

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 21, 2026.

Which power scrubber brands compete with Dremel?

Dremel against power scrubber brands worldwide, by month

Share of searches by month for Ryobi, Dremel, Black+Decker, Clorox, HOTO, Rubbermaid. The figures are in the table below the chart.

View monthly share of searches table
MonthRyobiDremelBlack+DeckerCloroxHOTORubbermaid
Oct 202540%28.1%15.3%10.3%2.5%3.8%
Nov 202548%23.5%14.1%8.6%2.6%3.2%
Dec 202544.4%26.6%14.5%8%2.9%3.6%
Jan 202642%27.6%13.5%10.1%3%3.7%
Feb 202641.4%27.2%14.8%10%3%3.7%
Mar 202645.5%26.2%12.8%9.6%2.4%3.5%
Apr 202647.6%22.4%13.4%10%3%3.7%
May 202645.9%24.7%14.8%9%2.2%3.3%
Jun 202650.2%21.1%14.1%9.5%2.3%2.8%
Jul 202645.9%23.6%14.1%10.6%2.6%3.2%
Aug 202643.1%27.1%13.3%9.9%3%3.6%
Sep 202640.2%27.4%13.4%12.2%3.7%3%

  1. 1.Ryobi

    40.2%

    Held 1st. 660K estimated branded searches, -7.7% vs prior month. Share -2.9 points.

  2. 2.Dremel

    27.4%

    Held 2nd. 450K estimated branded searches, 0% vs prior month. Share +0.3 points.

  3. 3.Black+Decker

    13.4%

    Held 3rd. 220K estimated branded searches, 0% vs prior month. Share +0.2 points.

  4. 4.Clorox

    12.2%

    Held 4th. 201K estimated branded searches, +21.8% vs prior month. Share +2.3 points.

  5. 5.HOTO

    3.7%

    Moved from 6th to 5th. 60.5K estimated branded searches, +22.2% vs prior month. Share +0.7 points.

  6. 6.Rubbermaid

    3%

    Moved from 5th to 6th. 49.5K estimated branded searches, -18.2% vs prior month. Share -0.6 points.

Compare popularity between Dremel and its closest rivals

Every comparison with Dremel

5 comparisons

How has branded search demand for Dremel changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dremel worldwide held steady at 450K.
  • Across the 12 months ending September 2026, Dremel’s share of searches among power scrubber brands worldwide decreased from 28.1% to 27.4%.
  • Across the 12 months ending September 2026, Dremel’s share of searches among power scrubber brands worldwide peaked at 28.1% in October 2025 and was lowest at 21.1% in June 2026.

How did search popularity change for power scrubber brands worldwide in September 2026?

6 changes

  1. In September 2026, HOTO overtook Rubbermaid to rank 5th among power scrubber brands worldwide, with 3.7% of the searches.

  2. In September 2026, Clorox gained share of searches among power scrubber brands worldwide, from 9.9% to 12.2%.

  3. In September 2026, Ryobi lost share of searches among power scrubber brands worldwide, from 43.1% to 40.2%.

  4. In September 2026, Rubbermaid lost share of searches among power scrubber brands worldwide, from 3.6% to 3%.

  5. Dremel’s share of searches among power scrubber brands worldwide has gained ground for 3 months in a row, from 21.1% to 27.4% in September 2026.

  6. Estimated monthly branded searches for Black+Decker worldwide fell 10.2% over 12 measured months, from 245K to 220K in September 2026.

How are Dremel’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using Dremel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dremel

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How the Brand Demand Index is measured

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