Brandwave

How popular isDremel?

In September 2026, people searched for Dremel by name about 450,000 times worldwide, about the same as the previous year. These searches made up 89.8% of all global rotary tool brand searches, placing Dremel first out of five brands. When we asked both ChatGPT and Google AI Overviews about rotary tool brands, Dremel appeared in all answers and was the most recommended of the five.

Search and AI answers in September 2026

Dremel is the most searched of 5 competitors and the most recommended in AI answers.

  1. DremelShare of searches 89.8%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  2. ProxxonShare of searches 8.1%Mentioned in 2 of 5 AI answersPlace in AI recommendations 3rd
  3. RyobiShare of searches 1.1%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  4. ForedomShare of searches 0.88%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. WENShare of searches 0.14%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
Dremel website (opens in a new tab)

Follow Dremel and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Top rotary tool brands in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, Dremel appeared in all five answers. Dremel is the most recommended of the five.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Dremel1st
  2. WEN2nd
  3. Proxxon3rd
  4. Ryobi–
  5. Foredom–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Dremel5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • WEN3 of 5Named in 1 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Proxxon2 of 5Named in 2 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Ryobi0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • Foredom0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about rotary tool brands

5 answers

  • Asked ChatGPT

    “What's the best rotary tool?”

    1. 1Dremel

  • Asked ChatGPT

    “Which rotary tool should I buy for crafts and carving?”

    1. 1Dremel
    2. 2WEN
    3. 3Proxxon

  • Asked ChatGPT

    “Which rotary tool is best for engraving?”

    1. 1Dremel
    2. 2Proxxon

  • Searched Google, AI Overview

    “rotary tool”

    1. 1Dremel
    2. 2WEN

  • Searched Google, AI Overview

    “best rotary tool”

    1. 1Dremel
    2. 2WEN

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 27, 2026.

Which rotary tool brands compete with Dremel?

Dremel against rotary tool brands worldwide, by month

Share of searches by month for Dremel, Proxxon. The figures are in the table below the chart.

View monthly share of searches table
MonthDremelProxxonRyobiForedomWEN
Oct 202588.1%9.7%1.1%1.1%0.14%
Nov 202586.2%11.6%1%1%0.17%
Dec 202586.2%11.6%1%1%0.19%
Jan 202686.2%11.6%1%1%0.17%
Feb 202686.1%11.6%1%1%0.21%
Mar 202688.2%9.7%0.86%1.1%0.17%
Apr 202686.2%11.6%1%1%0.17%
May 202689.8%8.1%1.1%0.88%0.14%
Jun 202687.8%9.7%1.3%1.1%0.17%
Jul 202689.4%8%1.3%1.1%0.17%
Aug 202689.6%8.1%1.1%1.1%0.2%
Sep 202689.8%8.1%1.1%0.88%0.14%

  1. 1.Dremel

    89.8%

    Held 1st. 450K estimated branded searches, 0% vs prior month. Share +0.2 points.

  2. 2.Proxxon

    8.1%

    Held 2nd. 40.5K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.Ryobi

    1.1%

    Moved from 4th to 3rd. 5.4K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Foredom

    0.88%

    Moved from 3rd to 4th. 4.4K estimated branded searches, -18.5% vs prior month. Share -0.2 points.

  5. 5.WEN

    0.14%

    Held 5th. 720 estimated branded searches, -28% vs prior month. Share -0.1 points.

Ryobi sells other things too, so only its searches that name this product count here, like “ryobi rotary tool”.

Compare popularity between Dremel and its closest rivals

Every comparison with Dremel

8 comparisons

How has branded search demand for Dremel changed worldwide over the last 12 months?

3 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for Dremel worldwide held steady at 450K.
  • Across the 12 months ending September 2026, Dremel’s share of searches among rotary tool brands worldwide increased from 88.1% to 89.8%.
  • Across the 12 months ending September 2026, Dremel’s share of searches among rotary tool brands worldwide peaked at 89.8% in May 2026 and was lowest at 86.1% in February 2026.

How did search popularity change for rotary tool brands worldwide in September 2026?

4 changes

  1. Dremel’s share of searches among rotary tool brands worldwide has gained ground for 3 months in a row, from 87.8% to 89.8% in September 2026.

  2. In September 2026, Ryobi rose from 4th to 3rd among rotary tool brands worldwide.

  3. In September 2026, Foredom fell from 3rd to 4th among rotary tool brands worldwide.

  4. Estimated monthly branded searches for Proxxon worldwide fell 18.2% over 12 measured months, from 49.5K to 40.5K in September 2026.

How are Dremel’s branded searches counted?

3 search terms

Brandwave collects information about searches that people make online using Dremel’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • dremel
  • dremel power scrubber
  • dremel scrub brush

Do you work for Dremel? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Where does Dremel compete?

Dremel is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Rotary tool brands1st of 589.8%Shown above
Power scrubber brands6th of 60.95%Show ranking
Creator with pink hair and a pink jacket

Is Dremel your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free